In The Plex Pdf

In The Plex

Number of page: 432
Author: Steven Levy
Publisher: Simon and Schuster
ISBN: 9781416596714
Category: Business & Economics

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers.Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it
Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.
While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.
But has Google lost its innovative edge
With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete
No other book has ever turned Google inside out as Levy does with In the Plex.

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  • A Google UserA Google User
    IN THE PLEX: How Google Thinks, Works, and Shapes Our Lives Dense, driven examination of the pioneering search engine that changed the face of the Internet.Thoroughly versed in technology reporting, Wired senior writer Levy (The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness, 2006, etc.) deliberates at great length about online behemoth Google and creatively documents the company’s genesis from a “feisty start-up to a market
  • Bradley SacksBradley Sacks
    AMAZING Excellent book and fantastic insight into the secret sauce behind what makes Google well Google!!
  • Mahendra KariyaMahendra Kariya
    I have read a lot of fiction books. I generally don’t read nonfiction, but this book was an exception. It was as of I was reading a story.
  • Lucas BrendelLucas Brendel
    Time bounces but flows The timing is not in a chronological flow but more specific to the development of products or individuals. Still a great read and really shows the struggles of disruption that Google faced.
  • Niels BerglundNiels Berglund
    Great insight into Google Great book, really let’s you peek into Google. The only downside was that I would have expected more about the “break” between Eric S and Larry / Sergey.
  • Jamie LarsonJamie Larson
    Definitive Origin Story about Google Really gives you insight into the history and intentions of Google.
  • Vilmar SimsonVilmar Simson
    Get some Google history A nice book to get to know more about Google. The start, the problems, the mindset.
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