Number of page: 240
Publisher: Peachpit Press
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you’ll learn:
Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
- pori shujon
- Reem Sawalha
Highly recommend for all graphic design lovers Very beautiful and useful book, it helps me to build lots of ideas in creating my logo for the University
- VIPUL Pandya
- hilary g.
Useful teaching tool I bought this book for the high school graphic design class I teach. It has some very useful and succinct chapters. I especially appreciate the images that illustrate the creative process in logo creation branding etc.
- Devin Frazier
Review: Logo Design Love: A Guide to Creating Iconic Brand Identities A great, comprehensive explanation of brand development
Best Informative read in awhile. This book was a great informative modern personal take on the subject. I have changed some ways of being creative. Please read!
Great read One of the better books I’ve read, the only downside is that its a few pages shy of 200 and the type itself is quite large. Although I love the layout, it could use a bit more length and greater detail into the developmental stages of logo’s not just an overview.
FANTASTIC! I’m fairly new to the graphic design game (just a kid in highschool doing some volunteer work here and there) and this book is absolutely awesome. I hope to one day go at it myself and be a self
Excellent! This book is excellent! It provides information that is real world and that is often not taught in school and while interning. The author gives clear illustrations and reiterates important points
Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Unlike other dry business books this refreshing straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when firs
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