Number of page: 240
Publisher: Peachpit Press
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you’ll learn:
Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Unlike other dry business books this refreshing straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own In fact the book was inspired by the many questions David receives every day from the more than 600 000 designers who visit his three blogs Logo Design Love Identity Designed and DavidAirey com each month How do I find new clients How much should I charge for my design work When should I say no to a client How do I handle difficult clients What should I be sure to include in my contracts David s readers a passionate and vocal group regularly ask him these questions and many more on how to launch and run their own design careers With this book David finally answers their pressing questions with anecdotes case studies and sound advice garnered from his own experience as well as those of such well known designers as Ivan Chermayeff Jerry Kuyper Maggie Macnab Eric Karjaluoto and Von Glitschka Designers just starting out on their own will find this book invaluable in succeeding in today s hyper networked global economy
Developments in Tourism Research
This book aims to be a showcase for cutting edge research offering a high edited selection of the best paper submitted to the 2006 tourism conference at the University of Surrey which itself is a celebration of 40 years of tourism education at the University The emphasis of the book is on contributions which offer new insights and approaches to tourism research rather than case studies or applications of existing research methods to new contexts and this is where the book is unique
Tourism in China: Policy and Development Since 1949
Tourism in China has grown rapidly since the country started implementing its open door policy in 1978 Tourism development is now an essential agenda item for the Chinese government s plan for economic social growth Policy and policy making for tourism therefore provides the essential background to understand tourism development in China This is the first book to set the development of tourism in China since 1949 in its policy context Underpinned by a strong conceptual framework this systematic study of China contributes to an in depth understanding of how public policy making for tourism works and how it affects the development of tourism in the real world The text explores tourism policy during three distinct leadership periods since creation of the People s Republic of China in 1949 Mao Zedong 1949 1978 Deng Xiaoping 1978 1997 and the Collective Leadership Era 1997 the present The attitudes and values of leaders and central government agencies towards tourism are considered as well as the interactions of ideological orthodoxies socio economic conditions and institutions in their influence on national policy making and tourism development A separate chapter is devoted to policy making in China s two Special Administrative Regions Hong Kong and Macau as well as Taiwan due to its political separation from the Mainland and Tibet given its distinctive characteristics Drawing on China s experience over sixty years the book concludes with both theoretical and practical implications for tourism policy making This timely volume offers important insights into China s Tourism as well as contributing to a wider pattern of debates about the respective roles of government policy and the market in the past and future The material draws on exclusive in depth interviews with key informants in China and on government documents and official sources not generally available in the international literature This will be of interest to higher level students academics researchers within Tourism Policy studies Politics Geography and China Studies
An International Handbook of Tourism Education
As tourism matures as an academic subject and the number of tourism higher education providers continues to expand world wide there is an increasing interest in its educational aspects At the same time the development of research into education issues related to tourism means that there is now a developing literature on the subject This international handbook offers a timely evaluation of the sate of the art of tourism higher education The book brings together expert contributors from around the world to present current thinking and practice about what is now a major element of education provision world wide It is structured round four key themes Curriculum International perspective Teaching learning and assessment Resources progression and qualityIts global survey of tourism education offers a comprehensive basis for comparative review In addition to setting out the development and current provision of tourism education it also addresses cutting edge issues such PhD education non formal education cultural issues in learning research and teaching e learning and e assessment It offers practical advice for the design delivery evaluation and resourcing of courses and concludes with a reflective agenda of issues for the future