Logo Design Love Pdf

Logo Design Love

Number of page: 240
Author: David Airey
Publisher: Peachpit Press
ISBN: 9780321985200
Category: Art

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you’ll learn:
Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

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About The Author

A self-employed graphic designer from Northern Ireland, David Airey writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David’s blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. Airey is also the author of Work for Money, Design for Love.

  • pori shujonpori shujon
    Pori Pori
  • Reem SawalhaReem Sawalha
    Highly recommend for all graphic design lovers Very beautiful and useful book, it helps me to build lots of ideas in creating my logo for the University
  • VIPUL PandyaVIPUL Pandya
    Vip Logo
  • hilary g.hilary g.
    Useful teaching tool I bought this book for the high school graphic design class I teach. It has some very useful and succinct chapters. I especially appreciate the images that illustrate the creative process in logo creation branding etc.
  • Devin FrazierDevin Frazier
    Review: Logo Design Love: A Guide to Creating Iconic Brand Identities A great, comprehensive explanation of brand development
  • naplesgraphicsnaplesgraphics
    Best Informative read in awhile. This book was a great informative modern personal take on the subject. I have changed some ways of being creative. Please read!
  • AnonymousAnonymous
    Great read One of the better books I’ve read, the only downside is that its a few pages shy of 200 and the type itself is quite large. Although I love the layout, it could use a bit more length and greater detail into the developmental stages of logo’s not just an overview.
  • hennebryhennebry
    FANTASTIC! I’m fairly new to the graphic design game (just a kid in highschool doing some volunteer work here and there) and this book is absolutely awesome. I hope to one day go at it myself and be a self
  • bklvr94bklvr94
    Excellent! This book is excellent! It provides information that is real world and that is often not taught in school and while interning. The author gives clear illustrations and reiterates important points
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