Branded Lives Pdf

Branded Lives

Number of page: 224
Author: edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
Publisher: Edward Elgar Publishing
ISBN: 9780857938145
Category: Business & Economics

'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by t

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