List books in category Business & Investing / Business Communication

  • You Can Read Anyone: Never be Fooled, Lied To, Or Taken Advantage of Again

    You Can Read Anyone: Never be Fooled, Lied To, Or Taken Advantage of Again
    David J. Lieberman

    This book contains specific, practical, and proven, psychological techniques that you can use to know a person's thoughts and feelings at anytime–often within minutes. Because the techniques can be applied instantly to any person in just about any situation, Dr. Lieberman has demonstrated their ease and accuracy on hundreds of television and radio programs. In a special report for FOX News, host Jeff Rosin declared, "It's simply amazing! I was with him and he was never wrong . . . not even once. I even learned how to do it and that's saying something." In fact, Dr. Lieberman has gone "head-to-head" on live television, with skilled polygraph examiners and scored just as well-every time. You Can Read Anyone shows step-by-step exactly how to tell what someone is thinking and feeling in real-life situations. And when the stakes are high-negotiations, interrogations, questions of abuse, theft, or fraud– knowing who is out for you, and who is out to get you (or a loved one) can save you time, money, energy, and heartache. The New York Times put it best. In a feature article they simply said, "Don't lie to David Lieberman." And now you too, can learn the most important psychological tools governing human behavior and do more than just put the odds in your favor. Set up the game so that you can't lose. A peak inside: The Ultimate Bluff Buster – How would you like to know if the guy sitting across the poker table from you really has a full house or just a pair of deuces? Or if your top executive is serious about quitting if he doesn't get a raise? Find out if your opponent is feeling good about his chances or just putting up a good front dead giveaway a poker player is bluffing /sure fire sign good hand, even pros give themselves away Is This Person Hiding Anything? – Don't get the wool pulled over your eyes! The next time you have a "sneaking" suspicion, that someone may be "up" to something, casually find out if anyone- kids, coworker, spouse, or friend–is keeping something from you Is He Interested or Are You Wasting Your Time? – If you want to find out if your date likes you or not; if your co-worker is really interested in helping you with your project; or if your prospect is interested in your product, learn how to know, every time. Whose Side is She Really On? – Is she out for you, or to get you? If you think that someone may be sabotaging your efforts, when she appears to be cooperating, find out whose side anyone is on, and fast. Emotional Profile – Learn the signs of emotional instability and potential for violence. From a blind date to the baby-sitter to a coworker, know what to look for, and what questions to ask, in order to protect you and your loved ones.

  • 2600 Phrases for Effective Performance Reviews: Ready-to-Use Words and Phrases That Really Get Results

    2600 Phrases for Effective Performance Reviews: Ready-to-Use Words and Phrases That Really Get Results
    Paul Falcone

    Whether you're an HRprofessional or a manager, chances are there's one task you really dislike: giving performance reviews. Even if you know the basic points you want to get across, finding the right words and committing them to paper is about as much fun as a trip to the dentist. But this handy little book puts thousands of ready-to-use words, phrases, descriptions, and action items right at your fingertips. Paul Falcone covers the 25 most commonly rated performance factors, including productivity, time management, teamwork, and decision making, plus job-specific parameters that apply in sales, customer service, finance, and many other areas. Not just for review time, the book will also be instrumental in creating job descriptions and development plans as well as for monitoring performance, progress, and problems year-round. Praise for Paul Falcone's Previous Books: "If the art and science of hiring and firing has become a puzzle, then author Paul Falcone [The Hiring and Firing Question and Answer Book] has the answer."– Houston Business Journal "When you feel the need to document an employee's actions (or inactions), turn to this great tool [101 Sample Write-Ups for Documenting Employee Performance Problems]."– Legal Management "[96 Great Interview Questions to Ask Before You Hire] takes the guesswork out of the interview process."– Benefits and Compensation Solutions Paul Falcone is a human resources executive and has held senior-level positions with Nickelodeon, Paramount Pictures, and Time Warner. He is the author of several bestselling books, including 101 Sample Write-Ups for Documenting Employee Performance Problems, 101 Tough Conversations to Have with Employees, and 00 Phrases for Setting Effective Performance Goals. He is a long-time contributor to HR Magazine. Visit him at www.PaulFalconeHR.com.

  • The Art Of Public Speaking (Unabridged): Acquiring Confidence Before An Audience & Methods in Achieving Efficiency and Speech Fluency From the Greatest Motivational Speaker of 20th Century

    The Art Of Public Speaking (Unabridged): Acquiring Confidence Before An Audience & Methods in Achieving Efficiency and Speech Fluency From the Greatest Motivational Speaker of 20th Century
    Dale Carnegie

    This carefully crafted ebook: “The Art Of Public Speaking (Unabridged)” is formatted for your eReader with a functional and detailed table of contents. Dale Carnegie (1888-1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Content: ACQUIRING CONFIDENCE BEFORE AN AUDIENCE THE SIN OF MONOTONY EFFICIENCY THROUGH EMPHASIS AND SUBORDINATION EFFICIENCY THROUGH CHANGE OF PITCH EFFICIENCY THROUGH CHANGE OF PACE PAUSE AND POWER EFFICIENCY THROUGH INFLECTION CONCENTRATION IN DELIVERY FORCE FEELING AND ENTHUSIASM FLUENCY THROUGH PREPARATION THE VOICE VOICE CHARM DISTINCTNESS AND PRECISION OF UTTERANCE THE TRUTH ABOUT GESTURE METHODS OF DELIVERY THOUGHT AND RESERVE POWER SUBJECT AND PREPARATION INFLUENCING BY EXPOSITION INFLUENCING BY DESCRIPTION INFLUENCING BY NARRATION INFLUENCING BY SUGGESTION INFLUENCING BY ARGUMENT INFLUENCING BY PERSUASION INFLUENCING THE CROWD RIDING THE WINGED HORSE GROWING A VOCABULARY MEMORY TRAINING RIGHT THINKING AND PERSONALITY AFTER-DINNER AND OTHER OCCASIONAL SPEAKING MAKING CONVERSATION EFFECTIVE FIFTY QUESTIONS FOR DEBATE THIRTY THEMES FOR SPEECHES SUGGESTIVE SUBJECTS FOR SPEECHES SPEECHES FOR STUDY AND PRACTISE

  • The 17 Indisputable Laws of Teamwork: Embrace Them and Empower Your Team

    The 17 Indisputable Laws of Teamwork: Embrace Them and Empower Your Team
    John C. Maxwell

    “There is no ‘i’ in “team.’” “No man is an island.” “A chain is only as strong as its weakest link.” You may roll your eyes at these age-old clichés, but you can’t afford to breeze over their point. Individual all-stars can only take you so far. Ultimately, success–whether in business, family, church, athletic teams, or any other organization–is entirely dependent on teamwork. But how does one build that team?Leadership expert and New York Times bestselling author John C. Maxwell knows that building and maintaining a successful team is no simple task. Even people who have taken their teams to the highest level in their field have difficulty re-creating what accounted for their successes. So in The 17 Indisputable Laws of Teamwork, Maxwell shares the vital principles of team building that are necessary for success in any type of organization. In his practical, down-to-earth style, Dr. Maxwell shows how:• The Law of High Morale inspired a 50-year-old man who couldn't even swim to train for the toughest triathlon in the world.• The Law of the Big Picture prompted a former US president to travel across the country by bus, sleep in a basement, and do manual labor.• Playing by The Law of the Scoreboard enabled one web-based company to keep growing and make money while thousands of other Internet businesses failed.• Ignoring The Law of the Price Tag caused one of the world's largest retailers to close its doors after 128 years in business.• And so much more!Building a successful team has plagued leaders since the beginning of time. Is the key a strong work ethic? Is it “chemistry”? The 17 Indisputable Laws of Teamwork will empower you–whether coach or player, teacher or student, CEO or non-profit volunteer–with the “how-tos“ and attitudes for building a successful team.

  • Talk Like TED: The 9 Public-Speaking Secrets of the World s Top Minds

    Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds
    Carmine Gallo

    Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and bestselling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED ? which stands for technology, entertainment, and design ? brings together the world's leading thinkers. These are the presentations that set the world on fire, and the techniques that top TED speakers use will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable.Carmine Gallo's top 10 Wall Street Journal Bestseller Talk Like TED will give anyone who is insecure about their public speaking abilities the tools to communicate the ideas that matter most to them, the skill to win over hearts and minds, and the confidence to deliver the talk of their lives.The opinions expressed by Carmine Gallo in TALK LIKE TED are his own. His book is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.

  • How to Communicate with People in Any Situation: The Art of Effective Persuasive Communication

    How to Communicate with People in Any Situation: The Art of Effective Persuasive Communication
    Harold J. Winfrey

    We build our lives around our personal and professional relationships. A key element to having successful relationship is the ability to communicate, especially if you are looking for professional success. Successful people are always able to get their point across clearly and people listen to them. They are charismatic and people just seem drawn towards them. These are the people that we call people magnets, and they have mastered the art of communication. You can learn how to be a people magnet by becoming a better speaker. With effective communication, you too can have people pay attention to you and you will find that your powers of persuasion will be highly effective! This book teaches you what the common pitfalls are for bad communication and how to overcome them so that you can be a highly effective people person as well.

  • The Fine Art of Small Talk: How to Start a Conversation, Keep It Going, Build Networking Skills--and Leave a Positive Impression!

    The Fine Art of Small Talk: How to Start a Conversation, Keep It Going, Build Networking Skills–and Leave a Positive Impression!
    Debra Fine

    Nationally recognized communication expert Debra Fine reveals the techniques and strategies anyone can use to make small talk–in any situation. Do you spend an abnormal amount of time hiding out in the bathroom or hanging out at the buffet table at social gatherings? Does the thought of striking up a conversation with a stranger make your stomach do flip-flops? Do you sit nervously through job interviews waiting for the other person to speak? Are you a "Nervous Ned or Nellie" when it comes to networking? Then it's time you mastered The Fine Art of Small Talk.With practical advice and conversation "cheat sheets," The Fine Art of Small Talk will help you learn to feel more comfortable in any type of social situation, from lunch with the boss to an association event to a cocktail party where you don't know a soul.

  • Building a StoryBrand: Clarify Your Message So Customers Will Listen

    Building a StoryBrand: Clarify Your Message So Customers Will Listen
    Donald Miller

    New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.X

  • The Fifth Discipline: The Art & Practice of The Learning Organization

    The Fifth Discipline: The Art & Practice of The Learning Organization
    Peter M. Senge

    Completely Updated and RevisedThis revised edition of Peter Senge’s bestselling classic, The Fifth Discipline, is based on fifteen years of experience in putting the book’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. The leadership stories in the book demonstrate the many ways that the core ideas in The Fifth Discipline, many of which seemed radical when first published in 1990, have become deeply integrated into people’s ways of seeing the world and their managerial practices. In The Fifth Discipline, Senge describes how companies can rid themselves of the learning “disabilities” that threaten their productivity and success by adopting the strategies of learning organizations—ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually learning how to create results they truly desire. The updated and revised Currency edition of this business classic contains over one hundred pages of new material based on interviews with dozens of practitioners at companies like BP, Unilever, Intel, Ford, HP, Saudi Aramco, and organizations like Roca, Oxfam, and The World Bank. It features a new Foreword about the success Peter Senge has achieved with learning organizations since the book’s inception, as well as new chapters on Impetus (getting started), Strategies, Leaders’ New Work, Systems Citizens, and Frontiers for the Future. Mastering the disciplines Senge outlines in the book will:• Reignite the spark of genuine learning driven by people focused on what truly matters to them• Bridge teamwork into macro-creativity• Free you of confining assumptions and mindsets• Teach you to see the forest and the trees• End the struggle between work and personal time

  • Summary: How to Master the Art of Selling: Review and Analysis of Hopkins Book

    Summary: How to Master the Art of Selling: Review and Analysis of Hopkins’ Book
    BusinessNews Publishing

    The must-read summary of Tom Hopkins' book "How to Master the Art of Selling: The Best Book Ever Written on Selling & Salesmanship”.This complete summary of the ideas from Tom Hopkins' book "How To Master The Art of Selling" exposes how the best salesmen employ skills that can be easily understood, learned and applied. Examining every stage of sales and selling, from sales calls to initial meetings, follow-ups and long-term strategies, this useful summary provides you with the tools needed to improve your own sales skills. Added-value of this summary: • Save time • Understand key concepts • Expand your sales skillsTo learn more, read "How to Master The Art of Selling" and discover how to use your creativity to control your profitability.

  • Practice Makes Perfect: Basic English, Premium Third Edition: Edition 3

    Practice Makes Perfect: Basic English, Premium Third Edition: Edition 3
    Julie Lachance

    Get the skills you need to read and speak English with confidence! Learn how to read and speak English with this easy-to-use workbook. Dozens of manageable, bite-sized lessons take you through the basics of the English language. Three-page units cover each subject, which can be completed in just 20 minutes. Each lesson covers a single grammar concept and is supported by many clear examples. The book includes tons of exercises help you practice your new language skills. Plus, you’ll also have access to streaming audio recordings of the most difficult English sounds to pronounce. Practice Makes Perfect: Basic English, Premium Third Edition features: •Lessons and exercises to expand your vocabulary •Review exercises to measure your progress •Fun word search puzzles and scramble sentence exercises •An answer key for all the exercises in the book•Streaming audio of numerous exercise answers, available online and via our exclusive McGraw-Hill Education Language Lab app •Additional audio recordings of the most difficult sounds to pronounce in English•All aspects of grammar and basic vocabulary that a first-year student needs to know

  • Interactive Project Management: Pixels, People, and Process

    Interactive Project Management: Pixels, People, and Process
    Nancy Lyons

    As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work. In this book, the authors: Define the unique characteristics of interactive projects Explain the importance of emotional intelligence in the workplace Discuss communication techniques that help teams work together more efficiently Outline a process and specific deliverables that clarify how to think about critical aspects of a project Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch

  • Negotiating for Success: Essential Strategies and Skills

    Negotiating for Success: Essential Strategies and Skills
    George J. Siedel

    We all negotiate on a daily basis. We negotiate with our spouses, children, parents, and friends. We negotiate when we rent an apartment, buy a car, purchase a house, and apply for a job. Your ability to negotiate might even be the most important factor in your career advancement.Negotiation is also the key to business success. No organization can survive without contracts that produce profits. At a strategic level, businesses are concerned with value creation and achieving competitive advantage. But the success of high-level business strategies depends on contracts made with suppliers, customers, and other stakeholders. Contracting capability—the ability to negotiate and perform successful contracts—is the most important function in any organization.This book is designed to help you achieve success in your personal negotiations and in your business transactions. The book is unique in two ways. First, the book not only covers negotiation concepts, but also provides practical actions you can take in future negotiations. This includes a Negotiation Planning Checklist and a completed example of the checklist for your use in future negotiations.The book also includes (1) a tool you can use to assess your negotiation style; (2) examples of “decision trees,” which are useful in calculating your alternatives if your negotiation is unsuccessful; (3) a three-part strategy for increasing your power during negotiations; (4) a practical plan for analyzing your negotiations based on your reservation price, stretch goal, most-likely target, and zone of potential agreement; (5) clear guidelines on ethical standards that apply to negotiations; (6) factors to consider when deciding whether you should negotiate through an agent; (7) psychological tools you can use in negotiations—and traps to avoid when the other side uses them; (8) key elements of contract law that arise during negotiations; and (9) a checklist of factors to use when you evaluate your performance as a negotiator.Second, the book is unique in its holistic approach to the negotiation process. Other books often focus narrowly either on negotiation or on contract law. Furthermore, the books on negotiation tend to focus on what happens at the bargaining table without addressing the performance of an agreement. These books make the mistaken assumption that success is determined by evaluating the negotiation rather than evaluating performance of the agreement. Similarly, the books on contract law tend to focus on the legal requirements for a contract to be valid, thus giving short shrift to the negotiation process that precedes the contract and to the performance that follows.In the real world, the contracting process is not divided into independent phases. What happens during a negotiation has a profound impact on the contract and on the performance that follows. The contract’s legal content should reflect the realities of what happened at the bargaining table and the performance that is to follow. This book, in contrast to others, covers the entire negotiation process in chronological order beginning with your decision to negotiate and continuing through the evaluation of your performance as a negotiator.A business executive in one of the negotiation seminars the author teaches as a University of Michigan professor summarized negotiation as follows: “Life is negotiation!” No one ever stated it better. As a mother with young children and as a company leader, the executive realized that negotiations are pervasive in our personal and business lives. With its emphasis on practical action, and with its chronological, holistic approach, this book provides a roadmap you can use when navigating through your life as a negotiator.

  • The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures

    The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
    Dan Roam

    The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

  • Talk to Strangers: How Everyday, Random Encounters Can Expand Your Business, Career, Income, and Life

    Talk to Strangers: How Everyday, Random Encounters Can Expand Your Business, Career, Income, and Life
    David Topus

    Connect to the world around you and realize the enormous potential in talking to strangers Everyday, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to Strangers explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or the ticket counter at the airport. David Topus' life-changing message is that we should "always connect," which means going beyond online relationships and engaging in the random, real-life interactions that have unlimited potential to supercharge businesses, accelerate careers, and enrich your life. Why there is opportunity through the people you meet wherever you go The four key beliefs of successful random connectors Techniques for creating comfort and trust quickly with complete strangers How to optimize and monetize your newly-established contacts When you connect to those in your everyday world, you'll discover the life-expanding potential of random encounters and unlimited opportunities.

  • Never Split the Difference: Negotiating As If Your Life Depended On It

    Never Split the Difference: Negotiating As If Your Life Depended On It
    Chris Voss

    A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

  • How To Start A Conversation And Make Friends: Revised And Updated

    How To Start A Conversation And Make Friends: Revised And Updated
    Don Gabor

    Now revised and updated for the digital era, the classic bestseller How to Start a Conversation and Make Friends has helped hundreds of thousands of people communicate with wit, confidence, and enthusiasm for more than a generation.Small-talk expert Don Gabor has completely revised and updated this definitive guide, showing how to combine essential techniques in the art of conversation with necessary skills for communicating in the twenty-first century. By following the simple and dynamic guidelines in this easy-to-read book, you’ll be ready to strike up a great conversation anytime, anywhere—whether you’re at a cocktail party or chatting online. Learn how to keep the conversation going by asking the right questions, using body language effectively, and avoiding conversation pitfalls. Combining his tried-and-true methods with a whole new section on communicating online and through social networking, Don Gabor shows you how to: · Identify your personal conversation style· Engage in online conversations using proper etiquette and security· Turn online conversations into face-to-face relationships· Boost your personal and professional speaking skills to the next level Packed with charts, hundreds of opening lines, real-life examples, FAQs, helpful hints, and solid professional advice, How to Start a Conversation and Make Friends will help you connect with others at home, work, online, in person, and everywhere in between.

  • Fierce Conversations (Revised and Updated): Achieving Success at Work and in Life One Conversation at a Time

    Fierce Conversations (Revised and Updated): Achieving Success at Work and in Life One Conversation at a Time
    Susan Scott

    Fully revised and updated—the national bestselling communication skills guide that will help you achieve personal and professional success one conversation at a time.The master teacher of positive change through powerful communication, Susan Scott wants you to succeed. To do that, she explains, you must transform everyday conversations at work and at home with effective ways to get your message across—and get what you want. In this guide, which includes a workbook and The Seven Principles of Fierce Conversations, Scott teaches you how to:• Overcome barriers to meaningful communication• Expand and enrich relationships with colleagues, friends, and family• Increase clarity and improve understanding• Handle strong emotions—on both sides of the table• Connect with colleagues, customers and family at a deep levelIncludes a Foreword by Ken Blanchard, the bestselling co-author of The One Minute Manager

  • Powerful Phrases for Dealing with Difficult People: Over 325 Ready-to-Use Words and Phrases for Working with Challenging Personalities

    Powerful Phrases for Dealing with Difficult People: Over 325 Ready-to-Use Words and Phrases for Working with Challenging Personalities
    Renee Evenson

    The key to a harmonious, highly effective work environment is not by ensuring you work among carbon-copies of yourself whose personalities never clash with one another or with you. That pipe dream could not ever happen, nor would it result in a successful team collaboration even if it could. Instead, most of us are going to work today with individuals who at times come across as incompetent, lazy, spotlight-hugging, whiny, or backstabbing. And then tomorrow we go to work with them again . . . and again . . . and again.Like it or not, the bulk of our waking hours are spent with people at work–people who can grate on our nerves. Therefore, learning to interact effectively with difficult employees, colleagues, and bosses is an absolute essential for our success. With Powerful Phrases for Dealing with Difficult People, anyone can learn how to confront head-on the difficult situations that can arise when dealing with these personalities, before they fester and spread. Helpful features inside this practical and easy-to-use book include:• Thirty common personality traits, behaviors, and workplace scenarios along with the phrases that work best with each • Nonverbal communication skills to back up your words • Sample dialogues that demonstrate how phrasing improves interactions • A five-step process for moving from conflict to resolution • “Why This Works” sections that provide detailed explanationsButton-pushing situations are going to come up today at work–and tomorrow too. Don’t let them rent space inside of you and turning everything to mold. Instead, choose to deploy simple phrases to regain control and resolve conflicts. When you do, you, your colleagues, and your company will be all the better for it!

  • Because Internet: Understanding the New Rules of Language

    Because Internet: Understanding the New Rules of Language
    Gretchen McCulloch

    AN INSTANT NEW YORK TIMES BESTSELLER!! A Wired Must-Read Book of Summer “Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

  • The Art of Dealing With People

    The Art of Dealing With People
    Les Giblin

    What is the one quality that all successful people have in common? They have mastered the art of dealing with people! Let this book show you how to: Achieve your goals Handle the human ego Become a master conversationalist Make others feel good about themselves And much more! Skill with people is the one essential ingredient for success and happiness at home and in business. "The Art of Dealing With People" gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it. As far as basic principles are concerned, people are all the same. Yet each individual person you meet is different. If you attempted to learn some gimmick to deal successfully with each separate individual you met, you would be face with a hopeless task. Influencing people is an art, not a gimmick. When you apply gimmicks in a superficial, mechanical manner, you go through the same motions as the person who "has a way," but it doesn't work for you. The purpose of this book is to give you knowledge based upon an understanding of human nature: why people act the way they do. The methods presented in this book have been tested on thousands of people who have attended my human relations seminars. They are not just my pet ideas of how you should deal with people, but ideas that have stood the test of how you must deal with people. That is, if you want to get along with them and get what you want at the same time. Yes, we all want success and happiness. And the day is long past, if it ever existed, when you could achieve these goals by forcing people to give you what you want. And begging is no better, for no one has respect for, or any desire to help, the person who constantly kowtows and literally goes around with his hand out, begging other people to like him. The one successful way to get the things you want from life is to acquire skill in dealing with people. Download now and you will learn how.

  • Brief: Make a Bigger Impact by Saying Less

    Brief: Make a Bigger Impact by Saying Less
    Joseph McCormack

    Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

  • How to Win Friends and Influence People in the Digital Age

    How to Win Friends and Influence People in the Digital Age
    Dale Carnegie

    An adaptation of Dale Carnegie’s timeless prescriptions for the digital age.Dale Carnegie’s time-tested advice has carried millions upon millions of readers for more than seventy-five years up the ladder of success in their business and personal lives. Now the first and best book of its kind has been rebooted to tame the complexities of modern times and will teach you how to communicate with diplomacy and tact, capitalize on a solid network, make people like you, project your message widely and clearly, be a more effective leader, increase your ability to get things done, and optimize the power of digital tools. Dale Carnegie’s commonsense approach to communicating has endured for a century, touching millions and millions of readers. The only diploma that hangs in Warren Buffett’s office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the courage to speak in public. Dilbert creator Scott Adams called Carnegie’s teachings “life-changing.” To demonstrate the lasting relevancy of his tools, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for our difficult digital age. We may communicate today with different tools and with greater speed, but Carnegie’s advice on how to communicate, lead, and work efficiently remains priceless across the ages.

  • Writing Winning Business Plans: How to Prepare a Business Plan that Investors Will Want to Read and Invest In

    Writing Winning Business Plans: How to Prepare a Business Plan that Investors Will Want to Read and Invest In
    Garrett Sutton

    To win in business requires a winning business plan. To write a winning business plan requires reading Garrett Sutton’s dynamic book on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right.Rich Dad/Poor Dad author Robert Kiyosaki says, “The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Sutton’s Writing Winning Business Plans is THE book for key strategies on preparing winning plans for both business and real estate ventures.Crisply written and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials and analyzing your competition. Also covered are how to really use your business plan as a tool and how to attract funding for your new or existing businesses.As business plan competitions become more popular around the world Writing Winning Business Plans also discusses how to enter and how to win these ever more lucrative contests.In addition, how to quickly interest a potential investor, also known as the elevator pitch, is explained. And, as opportunities arise around the world, how to present your plan in various countries is explored.Writing Winning Business Plans is the complete compendium for this essential business rite of passage – preparing a winning plan.

  • The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

    The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling
    Brian Tracy

    As one of the top salespeople in the world, Brian Tracy knows the ability to close a sale is the key skill required by all top sales professionals. Fortunately, your success or failure at closing sales is not based on innate ability. In this straightforward how-to, Tracy reveals how practicing the skills of the highest paid salespeople in every business can earn you more and better sales. The Art of Closing the Sale offers readers a practical, proven, step-by-step process that any salesperson can follow–making sales faster and easier than ever before. You’ll learn how to: build value by focusing on benefits and solutions; lower perceived risk by emphasizing guarantees and assurances; answer any objection; and bring a sales conversation to a natural and easy conclusion using effective questioning. Filled with tangible tips and industry insights, The Art of Closing the Sale will give you the confidence you need to increase your reach and effectiveness in any market.

  • Elements of Influence: The Art of Getting Others to Follow Your Lead

    Elements of Influence: The Art of Getting Others to Follow Your Lead
    Terry Bacon

    Drawing on twenty years of research on the most common positive and negative influencing techniques people use to get ahead, author Terry R. Bacon explains how influence works and how you can use it to lead effectively and reach any goal. In Elements of Influence, he teaches readers why people allow themselves to be influenced and why they resist; how to choose the right influencing approach in different situations; how to be influential without formal authority; and what it takes to achieve success in every kind of organization or professional role–even when working with those from other countries and cultures. We succeed when we’re able to influence how others think, feel, and act: getting them to accept our point of view, follow our lead, join our cause, feel our excitement, or buy our products and services. By shedding light on how the act of influencing impacts our daily lives–even when we don’t realize we (or others) are doing it–Elements of Influence offers the key to using this tool more consciously and effectively through adaptability, perceptiveness, and insight. Whether you’re a business leader, frontline employee, entrepreneur, or stay-at-home parent, this universal resource–filled with tips, exercises, and practical applications–shows how anyone can exert influence to achieve real results.

  • Conversation Tactics: How to Master Conversation Skills, Start a Conversation, and Connect with People

    Conversation Tactics: How to Master Conversation Skills, Start a Conversation, and Connect with People
    Brianna Anderson

    We often hear the saying, "Communication is the key!" This is true, and applies to every aspect of life, both personal and career. Engaging in good conversation can help you make new friends, network, build strong relationships with the people around you, increase your knowledge and learn new skills, and may even help you to succeed in job interviews.Handling a conversation is not easy for everyone. Some people must struggle to keep a conversation going, to maintain the interest of a person they are talking to, or even to begin a conversation in the first place.This book will help you overcome these problems and sharpen your verbal skills to express your thoughts and ideas. By reading this book you will learn:• common reasons why people choose not to engage in a conversation,• simple yet powerful tactics to improve your conversation skills,• 10 tips for having better conversations,• common communication mistakes to avoid,• exercises to building your confidence, and improve your listening, verbal and body language skills, and much more!Download your copy of Conversation Tactics now!

  • The Art of Public Speaking by Dale Carnegie

    The Art of Public Speaking by Dale Carnegie
    Dale Carnegie

    Whether you want to improve your performance in sales, leadership, interpersonal skills, communications, presentations or customer service, you'll find a resource here that perfectly work for you. You'll have a skill that will help power your performance and your career to the next level – an experience that has already helped million people become major successes in all walks of life.This book is an introduction to public speaking by the master of the art, Dale Carnegie. It contains a wealth of information on the voice, delivery, distinctness and much more. This is a fascinating work and is thoroughly recommended for everyone. If you need to do any type of public speaking, networking and small talk, pick up this book right away and start skimming.(The Art of Public Speaking by Dale Carnegie, 9788180320422)

  • Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results, Edition 2

    Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results, Edition 2
    Thomas Freese

    "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: •Penetrate more accounts •Overcome customer skepticism •Establish more credibility sooner •Generate more return calls •Motivate different types of buyers •Develop more internal champions •Close more sales…faster •And much, much more

  • The Introvert Advantage: How Quiet People Can Thrive in an Extrovert World

    The Introvert Advantage: How Quiet People Can Thrive in an Extrovert World
    Marti Olsen Laney

    An insightful, empowering guide to making the most of your hidden strengths. Are you energized by spending time alone? In meetings, do you need to be asked for your opinions and ideas? Do you tend to notice details that other people miss? Is your ideal celebration a small get-together rather than a big party? Do you often feel like a tortoise surrounded by hares? The good news is, you’re an introvert. The better news is that by celebrating the inner strengths and uniqueness of being introverted, The Introvert Advantage shows introverts how to work with instead of against their temperament to enjoy a well-lived life. Covering relationships, parenting—including parenting an introverted child—socializing, and the workplace, here are coping strategies, tactics for managing energy, and hundreds of valuable tips for not only surviving but truly thriving in an extrovert world. “Filled with Aha! moments of recognition, Dr. Laney’s book will help millions of introverts understand why they are misunderstood, learn to appreciate who they are, and develop a just-right life in a world where extroverts once ruled.” —Paul D. Tieger, coauthor of Do What You Are “In a world of shock jocks, screaming rock stars, and sensational journalism, this book dispels the myth that only the loud and flamboyant get ahead. Its clear, step-by-step advice will help introverts recognize and capitalize on their unique strengths.” —Dr. Bernardo J. Carducci, author of Shyness: A Bold New Approach

  • How to Talk to Anyone, Anytime, Anywhere: The Secrets of Good Communication

    How to Talk to Anyone, Anytime, Anywhere: The Secrets of Good Communication
    Larry King

    Some find talking to others uncomfortable, difficult, or intimidating. Here is a way to overcome these communication challenges. HOW TO TALK TO ANYONE, ANYTIME, ANYWHERE is the key to building confidence and improving communication skills. Written by Larry King, this guide provides simple and practical advice to help make communication easier, more successful, and even more enjoyable. Anecdotes from a life spent talking–on television, radio, and in person,–add to the fun and value of the book. Learn what famous talkers say and how the way they say it makes them so successful.Lessons include:• How to overcome shyness and put other people at ease• How to choose an appropriate conversation topic for any situation• How to ace a job interview, run a meeting, and mingle at a cocktail party• What the most successful conversationalists have in common• The one great question you can ask to enhance your conversation with anyone, anytime, anywhere

  • Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales

    Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
    Mike Brooks

    Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they’ve thought about it and are just going to pass? If you’re in sales, then the question isn’t “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs? If so, Power Phone Scripts was written for you! Unlike other books on sales that tell you what you should do (like build value – hard to do when the prospect is hanging up on you!), Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You’ll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren’t, who else in their company or another department might be. Power Phone Scripts is the sales manual you’ve been looking for: over 500 proven, current, and non-salesy phrases, rebuttals, questions, and conversation openers that will instantly make you sound more confident – just like the top producing sales pros do right now. Gone will be your call reluctance; gone will be your fear of calling prospects back for presentations and demos; gone will be the fear of asking for the sale at the end of your pitch! This practical guide is filled with effective scripts for prospecting, emailing, voice mails, closes, and tons of rebuttals to recurring objections you get like: “It costs too much” “We already have a vendor for that” “I’m going to need to think about it” “I need to talk to the boss or committee” and so many others… More than just phone scripts, this book provides practical, comprehensive guidance that every inside sales rep needs. Conquer concerns, provide answers, motivate action, and be the conduit between your prospect’s problems and your solution. Actionable, fun, and designed to work within the current sales environment, this invaluable guide is your ticket to the top of the leader board. With Power Phone Scripts, you will never be at a loss of what to say to a prospect or client. Communication is everything in sales, and being on top of your game is no longer enough when top producers are playing a different game altogether. You cannot achieve winning stats if you're not even on the field. If you're ready to join the big league, Power Phone Scripts is the playbook you need to win at inside sales.

  • COMM: Edition 5

    COMM: Edition 5
    Deanna D. Sellnow

    4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

  • Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

    Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
    Sally Hogshead

    A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:• Which brand of frozen peas you pick in the case• Which city, neighborhood, and house you choose• Which profession and company you join• Where you go on vacation• Which book you buy off the shelfStructured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

  • The American Sign Language Phrase Book: Edition 3

    The American Sign Language Phrase Book: Edition 3
    Barbara Bernstein Fant

    Open up a whole new world of communication through ASL You can easily learn ASL with help from The American Sign Language Phrase Book. With more than 500 phrases, this is the reference guide to everyday expressions in American Sign Language, providing a quick way for you to converse with deaf people. Clearly illustrated with hundreds of line drawings, this book focuses on areas such as health, family, school, sports, travel, religion, time, money, food and drink, and small talk. This edition's new chapter on technology boasts 50 phrases to help you communicate about the Internet, computing, video relay, and more. There is even a chapter that gives you phrases for communicating about signing: asking people to sign slower, indicating your fingerspelling ability, and requesting help with your fledgling skills. From asking simple questions (“How are you?”) to more complex phrases (“There's no sign for that, you have to fingerspell it.”), The American Sign Language Phrase Book gives you the power to communicate easily and comfortably in ASL.

  • The Effective Manager

    The Effective Manager
    Mark Horstman

    The how-to guide for exceptional management from the bottom up The Effective Manager is a hands-on practical guide to great management at every level. Written by the man behind Manager Tools, the world's number-one business podcast, this book distills the author's 25 years of management training expertise into clear, actionable steps to start taking today. First, you'll identify what "effective management" actually looks like: can you get the job done at a high level? Do you attract and retain top talent without burning them out? Then you'll dig into the four critical behaviors that make a manager great, and learn how to adjust your own behavior to be the leader your team needs. You'll learn the four major tools that should be a part of every manager's repertoire, how to use them, and even how to introduce them to the team in a productive, non-disruptive way. Most management books are written for CEOs and geared toward improving corporate management, but this book is expressly aimed at managers of any level—with a behavioral framework designed to be tailored to your team's specific needs. Understand your team's strengths, weaknesses, and goals in a meaningful way Stop limiting feedback to when something goes wrong Motivate your people to continuous improvement Spread the work around and let people stretch their skills Effective managers are good at the job and "good at people." The key is combining those skills to foster your team's development, get better and better results, and maintain a culture of positive productivity. The Effective Manager shows you how to turn good into great with clear, actionable, expert guidance.

  • How to Tell Anyone Anything: Breakthrough Techniques for Handling Difficult Conversations at Work

    How to Tell Anyone Anything: Breakthrough Techniques for Handling Difficult Conversations at Work
    Richard Gallagher

    Drawing from the latest in psychology on how best to connect with others, How to Tell Anyone Anything steers readers away from the common mistake of providing feedback by focusing on what’s wrong and shows them instead how to provide clear, constructive positive messages that create real behavior and performance change. You’ll learn how to be more candid, prioritize relationships, ask important questions, reframe difficult messages, control your emotions, and–just as important–be graceful when you’re on the receiving end of difficult feedback. Complete with illuminating examples and a unique step-by-step process, the book gives readers powerful insight into how we all react naturally to criticism–and how to transform interactions that might become verbal tugs-of-war into collaborative problem-solving sessions. No one likes to be criticized. How to Tell Anyone Anything teaches the communication skills needed to successfully get the message across while keeping feelings and relationships intact.

  • Everyone Communicates, Few Connect: What the Most Effective People Do Differently

    Everyone Communicates, Few Connect: What the Most Effective People Do Differently
    John C. Maxwell

    World-renowned leadership expert and bestselling author John C. Maxwell says if you want to be an effective leader, you must learn how to connect with people. While it may seem like some folks are just born with a commanding presence that draws people in, the fact is anyone can learn to communicate in ways that consistently build powerful connections. Everyone Communicates, Few Connect, helps you succeed by revealing Maxwell’s Five Principles and Five Practices to develop this crucial skill of connecting, including: finding common ground, keeping your communication simple, capturing people's interest, inspiring people, and staying authentic in all your relationships. Your ability to achieve results in any organization–be it a company, church, nonprofit, or even in your family–is directly tied to the leadership skills in your toolbox. Connecting is an easy-to-learn skill you can apply today in your personal, professional, and family relationships to start living your best life.

  • HBR s 10 Must Reads on Communication (with featured article The Necessary Art of Persuasion, by Jay A. Conger)

    HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)
    Harvard Business Review

    The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:Pitch your brilliant idea—successfullyConnect with your audienceEstablish credibilityInspire others to carry out your visionAdapt to stakeholders’ decision-making styleFrame goals around common interestsBuild consensus and win support

  • Made to Stick: Why Some Ideas Survive and Others Die

    Made to Stick: Why Some Ideas Survive and Others Die
    Chip Heath

    NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

  • Speak Strong: Say what you MEAN. MEAN what you say. Don t be MEAN when you say it.

    Speak Strong: Say what you MEAN. MEAN what you say. Don’t be MEAN when you say it.
    Meryl Runion

    “Speak Strong!” It’s a leadership skill, a success strategy and a moral imperative. Research shows 90% of us stay silent in situations that call for strong words. Don’t want to rock the boat? Author Meryl Runion, CSP, explains why some boats NEED to be rocked…for the right reasons…at the right time…in the right way. Know when it’s time to speak up, overcome resistance to unwelcome truths, establish and implement boundaries, create new communication standards, supercharge your message, elevate the quality of your conversations, overcome destructive communication habits, put your best foot forward sincerely. One hour audio CD included containing the entire searchable PDF of the bestselling PowerPhrases! book so you can immediately get the words to apply your SpeakStrong skills. The CD also includes a communication style inventory, the flash presentation of "The Legend of Mighty Mouth and of A World of Truth" and more. Meryl Runion’s "PowerPhrases!" book Series has helped over a quarter million readers find the perfect phrases to communicate clearly. “Speak Strong” is the perfect “next step” for those who rely on communication skills to build successful careers and relationships.

  • HBR Guide to Better Business Writing (HBR Guide Series)

    HBR Guide to Better Business Writing (HBR Guide Series)
    Bryan A. Garner

    DON'T LET YOUR WRITING HOLD YOU BACK.When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:• Push past writer’s block• Grab—and keep—readers’ attention• Earn credibility with tough audiences• Trim the fat from your writing• Strike the right tone• Brush up on grammar, punctuation, and usage

  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

    Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
    Ann Handley

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now… And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

  • How the Way We Talk Can Change the Way We Work: Seven Languages for Transformation

    How the Way We Talk Can Change the Way We Work: Seven Languages for Transformation
    Robert Kegan

    Why is the gap so great between our hopes, our intentions, even our decisions-and what we are actually able to bring about? Even when we are able to make important changes-in our own lives or the groups we lead at work-why are the changes are so frequently short-lived and we are soon back to business as usual? What can we do to transform this troubling reality? In this intensely practical book, Harvard psychologists Robert Kegan and Lisa Laskow Lahey take us on a carefully guided journey designed to help us answer these very questions. And not just generally, or in the abstract. They help each of us arrive at our own particular answers that can solve the puzzling gap between what we intend and what we are able to accomplish. How the Way We Talk Can Change the Way We Work provides you with the tools to create a powerful new build-it-yourself mental technology.

  • Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

    Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
    David Airey

    Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

  • Louder Than Words (Enhanced Edition): Take Your Career from Average to Exceptional with the Hidden Power of Nonverbal Intelligence

    Louder Than Words (Enhanced Edition): Take Your Career from Average to Exceptional with the Hidden Power of Nonverbal Intelligence
    Joe Navarro

    “Louder Than Words takes us from an understanding of nonverbal behavior to an understanding of something far more valuable for success—nonverbal intelligence.” — Robert B. Cialdini, author of Influence: Science and Practice “Joe Navarro brings together the art and science of nonverbal communications for the business sector with the edge of a former FBI agent and the insight of a world-class observer.” — Jack Canfield, co-author of The Success Principles Joe Navarro, bestselling author of What Every Body Is Saying and Phil Hellmuth Presents Read ‘Em and Reap and former FBI agent specializing in behavioral analysis, helps you successfully navigate the business world by training your brain to see what others are feeling, thinking, or intending. Job hunters and professionals of every ilk—as well as fans of the hit FOX television series Lie to Me—will find many helpful and effective tips to reading body language and microexpressions in Louder than Words.

  • Powerful Phrases for Effective Customer Service: Over 700 Ready-to-Use Phrases and Scripts That Really Get Results

    Powerful Phrases for Effective Customer Service: Over 700 Ready-to-Use Phrases and Scripts That Really Get Results
    Renee Evenson

    Let's face it, dealing with customers isn't easy. They aren't always right–or even pleasant. But experienced business author Renée Evenson ensures you always have the right words to defuse tense interactions. In Powerful Phrases for Effective Customer Service, she covers thirty challenging customer behaviors and twenty common employee-caused negative encounters to teach readers how to assess circumstances, choose one of many appropriate responses, and confidently and consistently deliver customer satisfaction. Helpful sample scenarios and tangible instructions bring the phrases to life, while detailed explanations bolster your confidence so that you’ll have the right words as tools at your disposal and the skills to take action and deliver those words effectively. Practical and insightful, Powerful Phrases for Effective Customer Service ensures you’ll never again be at a loss for what to say to customers. By incorporating language that communicates welcome, courtesy, rapport, enthusiasm, assurance, regret, empathy, and appreciation, you’ll not only be capable of overcoming obstacles–you’ll strengthen all facets of your customer service.

  • Flip the Script: Getting People to Think Your Idea Is Their Idea

    Flip the Script: Getting People to Think Your Idea Is Their Idea
    Oren Klaff

    THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.And as you'll see in this book, Oren has been in a lot of different situations.He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product. These days, it's not enough to make a great pitch.To get attention, create trust, and close the deal, you need to flip the script.

  • HR Disrupted: It s time for something different

    HR Disrupted: It’s time for something different
    Lucy Adams

    HR has lost its way and needs to find a new direction. The central question this book sets out to answer is: if we are to survive and thrive in this new, volatile business world, how do we lead, manage, engage and support our employees in a radically different way? HR departments, and companies, need to transform their approach. This entails not simply tinkering with the process or the mechanics, but taking a completely fresh look at the entire scenario. It’s the difference between spending hours deciding how many grades there should be in an employee grading system, and asking if grading people actually increases their ability to perform better in the first place. To achieve this change, Disruptive HR has three pillars: 1. Treating employees as adults not children 2. Treating employees as consumers or customers (not a one-size-fits-all approach) 3. Treating employees as human beings EACH: Employees as Adults, Consumers and Human beings. (Each of us is different, each of us deserves better.) So what happens when you read this book? First, there’s the lightbulb moment: ‘I do that and I hadn’t even realised it’. Then you’ll see what this means for you and your organisation, with practical tools, ideas and techniques so you can start making changes immediately. And finally, the hard bit: this book will help you introduce this new thinking to others in your business.

  • TED Talks: The Official TED Guide to Public Speaking

    TED Talks: The Official TED Guide to Public Speaking
    Chris Anderson

    New York Times Bestseller “Catnip for all the TED fans out there.” —Publishers Weekly“The most insightful book ever written on public speaking . . . a must-read.” —Adam Grant, Wharton professor and New York Times best-selling author of Give and Take and Originals Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form.This “invaluable guide” (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker. Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky and more — everything from how to craft your talk’s content to how you can be most effective on stage. This is a must-read for anyone who is ready to create impact with their ideas.

  • Crisis Communication: Theory and Practice

    Crisis Communication: Theory and Practice
    Alan Jay Zaremba

    Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization. The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by: Providing a theoretical framework for understanding crisis communication Examining the recommendations of academics and practitioners Reviewing cases that required efficient communication during crises Describing the steps and stages for crisis communication planning Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

  • Skill With People

    Skill With People
    Les Giblin

    Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships? Or would you just like to improve your people skills and your ability to make strong, lasting impressions on the men and women you meet every day? The solution is "Skill With People!" Les Giblin's timeless classic has what you need to get on the fast track to success at home, at work, and in business. Life lessons from the Master of basic people skills. Described as "the most wisdom in the least words", Skill With People has sold over 2 Million copies and has been translated into 20 languages. Credited with transforming the lives of its many readers, Skill with People is a must-have for everyone's personal library.Communicate with impact. Influence with certainty. Listen with sensitivity. "Skill With People" shows you how!

  • Trump: How to Get Rich

    Trump: How to Get Rich
    Donald J. Trump

    First he made five billion dollars.Then he made The Apprentice.Now The Donald shows you how to make a fortune, Trump style.HOW TO GET RICHReal estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.With his characteristic brass and smarts, Trump offers insights on how to• invest wisely• impress the boss and get a raise• manage a business efficiently• hire, motivate, and fire employees• negotiate anything• maintain the quality of your brand• think big and live largePlus, The Donald tells all on the art of the hair!With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.

  • Start with No: The Negotiating Tools that the Pros Don t Want You to Know

    Start with No: The Negotiating Tools that the Pros Don’t Want You to Know
    Jim Camp

    Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation—the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner.Think a win-win solution is the best way to make the deal? Think again. For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can’t really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros. The best negotiators: * aren’t interested in “yes”—they prefer “no” * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of the other party’s neediness * create a “blank slate” to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don’t send so much as an e-mail without an agenda for what they want to accomplish * know the four “budgets” for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don’t really make the decisionStart with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.

  • How to Talk and Influence Anyone Effectively: Learn the Power of Words and Art of Connecting to People

    How to Talk and Influence Anyone Effectively: Learn the Power of Words and Art of Connecting to People
    Henry J. Parker

    Communication is an important aspect of today's society. With the constant change of technology and the popularity of online communication, offline communication has become an aspect of the past. Notice how difficult it can be for many people around the world to have a proper face-to-face conversation with each other without wanting to immediately walk away after three sentences. Yet, the hardest aspect of communication is an individual's ability to influence another through words. Our goal in this book is to teach you how to communicate effectively with others. Having the ability to use your words to influence or persuade another individual also falls into this category. Whichever your reason may be, this book will set the foundation skills that you will need to know to be a great conversationalist. After all, words are the most important aspect of proper communication. How can you communicate with others without the use of words?

  • Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business

    Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business
    Jason Hanson

    In the spirit of Jocko Willink's Extreme Ownership and Chris Voss' Never Split the Difference comes the most empowering sales tool yet: a practical guide on how to use proven spy techniques to bolster your business strategies. Even if you’ve never seen a James Bond film or never met a real-life CIA agent, you should know that spies are geniuses at surviving covertly. Their ability to communicate in code is practically written into their DNA. And while it’s true that spies receive some of the best survival training in the world, there’s another, more critical skill a spy must have to survive… business savvy. In Agent of Influence, bestselling author Jason Hanson, a former CIA special agent and founder of Spy Escape School, reveals how anyone can use spy tactics for increased success, from learning how to strategically plan your day to mastering the steps you’ll need to embrace challenges and set achievable, personal goals. He teaches you how to develop a winning sales personality and target the perfect business opportunity using the SADR cycle—”spotting,” “assessing,” “developing,” and “recruiting.” With this invaluable and unique handbook, you will become a more productive, confidant professional or entrepreneur.Discover how to use proven spy techniques to bolster your business strategies—from self-advocation to selling to interviewing—and ultimately make more money. In our evolving age of entrepreneurships, corporate careers, and self-run businesses, Jason’s message will appeal to those looking for a competitive leg up, and who entrust the insider secrets of spy practice to take them there.

  • How to Write Proposals and Grant Applications That Win

    How to Write Proposals and Grant Applications That Win
    Natalie Canavor

    This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to write successful proposals and grant applications. Two technology companies regularly apply for government defense contracts by responding to requests for proposals (RFPs). One reaps modest success. While the executives usually voice a “win some, lose some” attitude, they are always surprised when a bid fails because “our engineers are the best in the business.” The second lands a steady stream of contracts; some of which are a distinct reach. What’s the difference?

  • Social Media Marketing: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of Millions In 2019.

    Social Media Marketing: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of Millions In 2019.
    Stephen Johnson

    If you want to start your journey to social media marketing success, then keep reading..If you are having troubles understanding social media and growing your brand's presence like the PROs do, don't fret! This ultimate guide to social media marketing will help you do all these and more.In this guide, we're going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2019.The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy.The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here's how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2019;Up-to-date information and data on what's working and not on Facebook, Instagram, Youtube and TwitterClear and precise details and facts on social media marketing.Practical tips you can implement and start using immediately.Ways you can maneuver social media channels to give your brand an edge over competitors.The ultimate strategies for building up engagement on your social media pages.A detailed step-by-step guide to advertising successfully on each different social media channels.And much more!With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue!Whether you're just starting out or you're ready for bigger campaigns, get this book now and start your journey to social media marketing success!

  • Crimes Against Logic: Exposing the Bogus Arguments of Politicians, Priests, Journalists, and Other Serial Offenders

    Crimes Against Logic: Exposing the Bogus Arguments of Politicians, Priests, Journalists, and Other Serial Offenders
    Jamie Whyte

    Uncover the truth under all the BS In the daily battle for our hearts and minds–not to mention our hard-earned cash–the truth is usually the first casualty. It's time we learned how to see through the rhetoric, faulty reasoning, and misinformation that we're subjected to from morning to night by talk-radio hosts, op-ed columnists, advertisers, self-help gurus, business "thinkers," and, of course, politicians. And no one is better equipped to show us how than award-winning philosopher Jamie Whyte. In Crimes Against Logic Whyte take us on a fast-paced, ruthlessly funny romp through the mulligan stew of can, folderol, and bogus logic served up in the media, at the office, and even in your own home. Applying his laserlike wit to dozens of timely examples, Whyte cuts through the haze of facts, figures, and double-talk and gets at the real truth behind what they're telling us. "An incisive philosopher." –Sunday Telegraph

  • Better Business Relationships: Insights from Psychology and Management for Working in a Digital World

    Better Business Relationships: Insights from Psychology and Management for Working in a Digital World
    Kim Tasso

    Business success is reliant on being able to get on with people. No matter what the role in an organization, the ability to influence, persuade, motivate and encourage others to act effectively is vital. Better Business Relationships brings together a wealth of knowledge and practical advice, from psychology and management to communications and sales, in order to provide insight and guidance to both new and more experienced workers alike, who may be dealing with both internal colleagues and external clients and suppliers. As technology advances and automates business processes across industries and roles, communication skills and the ability to form meaningful, constructive professional relationships is at risk of becoming a dying art. With the rise of social media, automation and artificial intelligence, there is worldwide concern that we risk losing the human factors that are needed for individual and organizational success.Kim Tasso provides practical and essential insight on: · Understanding yourself and other people; · Learning how to change; · The fundamentals of good communication, · How relationships are formed and conflict management; · Working with people and teams internally; and · Working with people externally and selling. Better Business Relationships is ideal for anyone who wants to improve their relationships at work and gain a greater understanding of critical social and communications skills required to succeed in any professional environment.