List books in category Business & Investing / Industries

  • This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear

    This Is Not a T-Shirt: A Brand, a Culture, a Community–a Life in Streetwear
    Bobby Hundreds

    The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himselfStreetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

  • Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations

    Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations
    Nicole Forsgren PhD

    Accelerate your organization to win in the marketplace.How can we apply technology to drive business value? For years, we've been told that the performance of software delivery teams doesn't matter―that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance―and what drives it―using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for readers to apply in their own organizations.Readers will discover how to measure the performance of their teams, and what capabilities they should invest in to drive higher performance. This book is ideal for management at every level.

  • Console Wars: Sega, Nintendo, and the Battle that Defined a Generation

    Console Wars: Sega, Nintendo, and the Battle that Defined a Generation
    Blake J. Harris

    A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, GoodreadsFollowing the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

  • Running a Restaurant For Dummies

    Running a Restaurant For Dummies
    Michael Garvey

    Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for wannabe restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you’ll find all the advice you need to start and run a successful restaurant. Even if you don’t know anything about cooking or running a business, you might still have a great idea for a restaurant — and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it do better, Running a Restaurant For Dummies offers unbeatable tips and advice of bringing in hungry customers. From start to finish, you’ll learn everything you need to know to succeed: Put your ideas on paper with a realistic business plan Attract investors to help get the business off the ground Be totally prepared for your grand opening Make sure your business is legal and above board Hire and train a great staff Develop a delicious menu If you’re looking for expert guidance from people in the know, then Running a Restaurant For Dummies is the only book you need. Written by Michael Garvey, co-owner of the famous Oyster Bar at Grand Central, with help from writer Heather Dismore and chef Andy Dismore, this book covers all the bases, from balancing the books to training staff and much more: Designing and theme and a concept Taking over an existing restaurant or buying into a franchise Stocking and operating a bar Working with partners and other investors Choose a perfect location Hiring and training an excellent staff Pricing menu items Designing the interior of the restaurant Purchasing and managing supplies Marketing your restaurant to customers If you’re looking for a new career as a restaurateur, or you need new ideas for your struggling restaurant, Running a Restaurant For Dummies offers expert advice in a fun, friendly format. Packed with practical advice and expert wisdom on every aspect of the food service business, this guide is all you need to get cooking.

  • The Power of the Actor

    The Power of the Actor
    Ivana Chubbuck

    In The Power of the Actor, a Los Angeles Times bestseller, premier acting teacher and coach Ivana Chubbuck reveals her cutting-edge technique, which has launched some of the most successful acting careers in Hollywood.The first book from the instructor who has taught Charlize Theron, Brad Pitt, Elisabeth Shue, Djimon Hounsou, and Halle Berry, The Power of the Actor guides you to dynamic and effective results. For many of today’s major talents, the Chubbuck Technique is the leading edge of acting for the twenty-first century. Ivana Chubbuck has developed a curriculum that takes the theories of the acting masters, such as Stanislavski, Meisner, and Hagen, to the next step by utilizing inner pain and emotions, not as an end in itself, but rather as a way to drive and win a goal.In addition to the powerful twelve-step process, the book takes well-known scripts, both classic and contemporary, and demonstrates how to precisely apply Chubbuck’s script-analysis process. The Power of the Actor is filled with fascinating and inspiring behind-the-scenes accounts of how noted actors have mastered their craft and have accomplished success in such a difficult and competitive field.

  • Trust Me, I m Lying: Confessions of a Media Manipulator

    Trust Me, I’m Lying: Confessions of a Media Manipulator
    Ryan Holiday

    The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

  • Dangerous Doses: A True Story of Cops, Counterfeiters, and the Contamination of America s Drug Supply

    Dangerous Doses: A True Story of Cops, Counterfeiters, and the Contamination of America’s Drug Supply
    Katherine Eban

    An investigation into crime and corruption that offers “a journey into the underbelly of the pharmaceutical industry” (Buzz Bissinger). Stolen, tainted, and compromised counterfeit medicine has increasingly made its way into a poorly regulated distribution system—reaching vulnerable and unsuspecting patients who stake their lives on it. The heart of the problem lies in South Florida—and Dangerous Doses exposes it through a “ragtag group of seasoned investigators who seem as if they were cast right out of an episode of The Wire” (U.S. News & World Report). In Katherine Eban’s hard-hitting examination of America’s secret ring of drug counterfeiters, these tireless investigators follow the trail of medication, stolen in a seemingly minor break-in, as it funnels into a sprawling national network of drug polluters. Their pursuit stretches from a strip joint in South Miami to the halls of Congress, as they battle entrenched political interests and uncover an increasing threat to America’s health. Eban’s revelatory and damning crusade “combines investigative diligence, a natural storyteller’s gift for narrative, and a consumer advocate’s practical prescriptions for what to do about the counterfeit drugs that may have contaminated the supply at your local drug store. The result: A rare literary event—muckraking with a human face” (Victor Navasky, former publisher of The Nation). “An exposé that wades into more rank Florida unseemliness than a Carl Hiaasen novel, and easily boasts three times the number of sleazebag villains.” —Salon.com “A riveting tale . . . part detective story, part pharmacological primer.” —The New York Sun

  • Eating Animals

    Eating Animals
    Jonathan Safran Foer

    Part memoir and part investigative report, Eating Animals is the groundbreaking moral examination of vegetarianism, farming, and the food we eat every day that inspired the documentary of the same name.Bestselling author Jonathan Safran Foer spent much of his life oscillating between enthusiastic carnivore and occasional vegetarian. For years he was content to live with uncertainty about his own dietary choices-but once he started a family, the moral dimensions of food became increasingly important.Faced with the prospect of being unable to explain why we eat some animals and not others, Foer set out to explore the origins of many eating traditions and the fictions involved with creating them. Traveling to the darkest corners of our dining habits, Foer raises the unspoken question behind every fish we eat, every chicken we fry, and every burger we grill.Part memoir and part investigative report, Eating Animals is a book that, in the words of the Los Angeles Times, places Jonathan Safran Foer "at the table with our greatest philosophers" -and a must-read for anyone who cares about building a more humane and healthy world.

  • Chernobyl: The History of a Nuclear Catastrophe

    Chernobyl: The History of a Nuclear Catastrophe
    Serhii Plokhy

    From a preeminent historian of Eastern Europe, the definitive history of the Chernobyl nuclear disasterOn the morning of April , 1986, Europe witnessed the worst nuclear disaster in history: the explosion of a reactor at the Chernobyl Nuclear Power Plant in Soviet Ukraine. Dozens died of radiation poisoning, fallout contaminated half the continent, and thousands fell ill.In Chernobyl, Serhii Plokhy draws on new sources to tell the dramatic stories of the firefighters, scientists, and soldiers who heroically extinguished the nuclear inferno. He lays bare the flaws of the Soviet nuclear industry, tracing the disaster to the authoritarian character of Communist party rule, the regime's control of scientific information, and its emphasis on economic development over all else.Today, the risk of another Chernobyl looms in the mismanagement of nuclear power in the developing world. A moving and definitive account, Chernobyl is also an urgent call to action.

  • Writing on the Wall: Social Media - The First 2,000 Years

    Writing on the Wall: Social Media – The First 2,000 Years
    Tom Standage

    From the bestselling author of A History of the World in 6 Glasses, the story of social media from ancient Rome to the Arab Spring and beyond.Social media is anything but a new phenomenon. From the papyrus letters that Cicero and other Roman statesmen used to exchange news, to the hand-printed tracts of the Reformation and the pamphlets that spread propaganda during the American and French revolutions, the ways people shared information with their peers in the past are echoed in the present. Standage reminds us how historical social networks have much in common with modern social media. The Catholic Church's dilemmas in responding to Martin Luther's attacks are similar to those of today's large institutions in responding to criticism on the Internet, for example, and seventeenth-century complaints about the distractions of coffeehouses mirror modern concerns about social media. Invoking figures from Thomas Paine to Vinton Cerf, co-inventor of the Internet, Standage explores themes that have long been debated, from the tension between freedom of expression and censorship to social media's role in spurring innovation and fomenting revolution. Writing on the Wall draws on history to cast provocative new light on today's social media and encourages debate and discussion about how we'll communicate in the future.

  • In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time

    In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time
    Paul Newman

    Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful. It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have.Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.

  • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

    Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
    Howard Schultz

    In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything… from our tastes to our language to the face of Main Street" (Fortune).

  • How to Open and Operate a Restaurant

    How to Open and Operate a Restaurant
    Arthur Meyer

    The restaurant business is both an established field and also an evolving one. Today more people eat out, having less time to cook at home. With the advent of the celebrity chef, many people are interested in trying new and different foods. The expansive cable television networks provide entertainment in the form of “reality shows” revolving around winning money to open a dream restaurant or be top chef. The globalization of food distribution allows people everywhere to become familiar with ingredients never before available, stimulating their interest in food as more than sustenance. Dining out becomes entertainment as well as filling the need for nourishment. With over 80 combined years of cooking experience, Meyer and Vann have seen the trials of opening and running restaurants—those they have worked in and those they have designed and helped to open. They bring this expertise to How to Open and Operate a Restaurant and will take the reader through al the aspects of opening and running a restaurant including many examples of pitfalls to avoid, rules to follow and guidelines for success.

  • How Google Works

    How Google Works
    Eric Schmidt

    Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

  • A Million Little Bricks: The Unofficial Illustrated History of the LEGO Phenomenon

    A Million Little Bricks: The Unofficial Illustrated History of the LEGO Phenomenon
    Sarah Herman

    Toy of the Year, Toy of the Century, Greatest Toy of All Time . . . there aren't many titles that haven’t been bestowed on LEGO toys, and it’s not hard to see why. From its inception in the early 1930s right up until today, the LEGO Group’s history is as colorful as the toys it makes. Few other playthings share the LEGO brand’s creative spirit, educative benefits, resilience, quality, and universal appeal. The LEGO name is now synonymous with playtime, but it wasn’t always so. This history charts the birth of the LEGO Group in the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand. The company’s ever-increasing catalogof products—including the earliest wooden toys, plastic bricks, play themes, and other building systems such as DUPLO, Technic, and MINDSTORMS—are chronicled in detail, alongside the manufacturing process, LEGOLAND parks, licensed toys, and computer games. Learn all about how LEGO pulled itself out of an economic crisis and embraced technology to make building blocks relevant to twenty-first-century children and discover the vibrant fan community of kids and adults whose conventions, websites, and artwork keep the LEGO spirit alive. As nostalgic as it is contemporary, A Million Little Bricks will have you reminiscing about old Classic Space sets, rummaging through the attic for forgotten Minifigure friends, and playing with whatever LEGO bricks you can get your hands on (even if it means sharing with your kids).

  • Battle Mind. How to Navigate in Chaos and Perform under Pressure

    Battle Mind. How to Navigate in Chaos and Perform under Pressure
    Carsten Folke Møller

    Michael Pram Rasmussen, Chairman of the Board in A.P. Møller Mærsk: "From the boardroom to the bridge of a tanker, every leader must master the art of dealing with crises and emergencies. With great skill, Merete Wedell-Wedellsborg shows us that there is a method behind the art" Nils Wang, Rear Admiral, Commandant at The Royal Danish Defence College: "Any leader who expects to come under fire will eventually feel an urgent need to understand Battle Mind. Reach out for this thoughtful and instructive book well in advance of those critical moments". Søren Kyhl, Executive Vice President, Danske Bank: "A stimulating tour through the mind on high alert. Full of useful insights on sustainable high-performance and how you can learn to bounce back from major setbacks." Jesper Kløve, Senior Vice President at Novo Nordisk A/S: "Wedell-Wedellsborg has spent a lot of time studying and focusing on performance under pressure, and it shows. This is a truly well-researched book. Battle Mind is highly informative and provides a hands-on framework and specific ideas for achieving great results. There are great cases in this book for every leader". Anne-Marie Søderberg, Professor, Copenhagen Business School: "With a solid grounding in psychology and leadership studies Merete Wedell-Wedellsborg does an exemplary job when framing the stories told with lucid concepts for dealing constructively with common management derailers". Christian Ørsted, bestselling author of Lethal Leadership: "If you are seeking answers to one of the core mental demands of modern leadership, you need this book. It features a fascinating mix of psychology, research and case studies from the military, business and politics. A terrific read". Helena Boas, Founder and President, Bodas: " Merete Wedell-Wedellsborg’s fascinating account examines a critical aspect of the minds of leaders, managers, and founders of businesses worldwide. However, the mental reflexes she examines and the tools she suggests/prescribes are are also more broadly applicable and invaluable for everyone across all aspects of their lives". Maria Hjorth, CEO, Mercer Denmark: "To succeed in business you have to perform under pressure and it demands more than just talent. You need to perform when it counts. I believe that 'Battle Mind' is a core life skill for everyone and I can highly recommend Merete's book."

  • Banana: The Fate of the Fruit That Changed the World

    Banana: The Fate of the Fruit That Changed the World
    Dan Koeppel

    A gripping biological detective story that uncovers the myth, mystery, and endangered fate of the world’s most humble fruit To most people, a banana is a banana: a simple yellow fruit. Americans eat more bananas than apples and oranges combined. In others parts of the world, bananas are what keep millions of people alive. But for all its ubiquity, the banana is surprisingly mysterious; nobody knows how bananas evolved or exactly where they originated. Rich cultural lore surrounds the fruit: In ancient translations of the Bible, the “apple” consumed by Eve is actually a banana (it makes sense, doesn’t it?). Entire Central American nations have been said to rise and fall over the banana. But the biggest mystery about the banana today is whether it will survive. A seedless fruit with a unique reproductive system, every banana is a genetic duplicate of the next, and therefore susceptible to the same blights. Today’s yellow banana, the Cavendish, is increasingly threatened by such a blight—and there’s no cure in sight. Banana combines a pop-science journey around the globe, a fascinating tale of an iconic American business enterprise, and a look into the alternately tragic and hilarious banana subculture (one does exist)—ultimately taking us to the high-tech labs where new bananas are literally being built in test tubes, in a race to save the world’s most beloved fruit.

  • Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture

    Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture
    David Kushner

    Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to co-create the most notoriously successful game franchises in history—Doom and Quake—until the games they made tore them apart. Americans spend more money on video games than on movie tickets. Masters of Doom is the first book to chronicle this industry’s greatest story, written by one of the medium’s leading observers. David Kushner takes readers inside the rags-to-riches adventure of two rebellious entrepreneurs who came of age to shape a generation. The vivid portrait reveals why their games are so violent and why their immersion in their brilliantly designed fantasy worlds offered them solace. And it shows how they channeled their fury and imagination into products that are a formative influence on our culture, from MTV to the Internet to Columbine. This is a story of friendship and betrayal, commerce and artistry—a powerful and compassionate account of what it’s like to be young, driven, and wildly creative. “To my taste, the greatest American myth of cosmogenesis features the maladjusted, antisocial, genius teenage boy who, in the insular laboratory of his own bedroom, invents the universe from scratch. Masters of Doom is a particularly inspired rendition. Dave Kushner chronicles the saga of video game virtuosi Carmack and Romero with terrific brio. This is a page-turning, mythopoeic cyber-soap opera about two glamorous geek geniuses—and it should be read while scarfing down pepperoni pizza and swilling Diet Coke, with Queens of the Stone Age cranked up all the way.”—Mark Leyner, author of I Smell Esther Williams

  • Restaurant Success by the Numbers, Second Edition: A Money-Guy s Guide to Opening the Next New Hot Spot

    Restaurant Success by the Numbers, Second Edition: A Money-Guy’s Guide to Opening the Next New Hot Spot
    Roger Fields

    This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields–money-guy, restaurant owner, and restaurant consultant–shows how eateries can get past that challenging first year and keep diners coming back for more. The only restaurant start-up guide written by a certified accountant, this book gives readers an edge when making key decisions about funding, location, hiring, menu-making, number-crunching, and turning a profit–complete with sample sales forecasts and operating budgets. This updated edition also includes strategies for capitalizing on the latest food, drink, and technology trends. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.

  • Kochland: The Secret History of Koch Industries and Corporate Power in America

    Kochland: The Secret History of Koch Industries and Corporate Power in America
    Christopher Leonard

    Just as Steve Coll told the story of globalization through ExxonMobil and Andrew Ross Sorkin told the story of Wall Street excess through Too Big to Fail, Christopher Leonard’s Kochland uses the extraordinary account of how one of the biggest private companies in the world grew to be that big to tell the story of modern corporate America.The annual revenue of Koch Industries is bigger than that of Goldman Sachs, Facebook, and U.S. Steel combined. Koch is everywhere: from the fertilizers that make our food to the chemicals that make our pipes to the synthetics that make our carpets and diapers to the Wall Street trading in all these commodities. But few people know much about Koch Industries and that’s because the billionaire Koch brothers want it that way. For five decades, CEO Charles Koch has kept Koch Industries quietly operating in deepest secrecy, with a view toward very, very long-term profits. He’s a genius businessman: patient with earnings, able to learn from his mistakes, determined that his employees develop a reverence for free-market ruthlessness, and a master disrupter. These strategies have made him and his brother David together richer than Bill Gates. But there’s another side to this story. If you want to understand how we killed the unions in this country, how we widened the income divide, stalled progress on climate change, and how our corporations bought the influence industry, all you have to do is read this book. Seven years in the making, Kochland reads like a true-life thriller, with larger-than-life characters driving the battles on every page. The book tells the ambitious tale of how one private company consolidated power over half a century—and how in doing so, it helped transform capitalism into something that feels deeply alienating to many Americans today.

  • The Facebook Effect: The Inside Story of the Company That Is Connecting the World

    The Facebook Effect: The Inside Story of the Company That Is Connecting the World
    David Kirkpatrick

    The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson).In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

  • Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy

    Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy
    George Gilder

    A FINANCIAL TIMES BOOK OF THE MONTH FROM THE WALL STREET JOURNAL: "Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel… Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a romantic cascade." “Google’s algorithms assume the world’s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it’s wrong: the future depends on human action.” — Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future The Age of Google, built on big data and machine intelligence, has been an awesome era. But it’s coming to an end. In Life after Google, George Gilder—the peerless visionary of technology and culture—explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns. Google’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, calendars….And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “aggregate and advertise” works—for a while—if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads. The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable. The crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google. Silicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet. Life after Google is almost here. For fans of "Wealth and Poverty," "Knowledge and Power," and "The Scandal of Money."

  • Blood, Sweat, and Pixels: The Triumphant, Turbulent Stories Behind How Video Games Are Made

    Blood, Sweat, and Pixels: The Triumphant, Turbulent Stories Behind How Video Games Are Made
    Jason Schreier

    NATIONAL BESTSELLERDeveloping video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes readers on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius. Exploring the artistic challenges, technical impossibilities, marketplace demands, and Donkey Kong-sized monkey wrenches thrown into the works by corporate, Blood, Sweat, and Pixels reveals how bringing any game to completion is more than Sisyphean—it's nothing short of miraculous.Taking some of the most popular, bestselling recent games, Schreier immerses readers in the hellfire of the development process, whether it's RPG studio Bioware's challenge to beat an impossible schedule and overcome countless technical nightmares to build Dragon Age: Inquisition; indie developer Eric Barone's single-handed efforts to grow country-life RPG Stardew Valley from one man's vision into a multi-million-dollar franchise; or Bungie spinning out from their corporate overlords at Microsoft to create Destiny, a brand new universe that they hoped would become as iconic as Star Wars and Lord of the Rings—even as it nearly ripped their studio apart. Documenting the round-the-clock crunches, buggy-eyed burnout, and last-minute saves, Blood, Sweat, and Pixels is a journey through development hell—and ultimately a tribute to the dedicated diehards and unsung heroes who scale mountains of obstacles in their quests to create the best games imaginable.

  • Running a Bar For Dummies: Edition 2

    Running a Bar For Dummies: Edition 2
    Ray Foley

    Get insider details on how to operate a successful bar Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, you'll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting. The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar For Dummies, 2nd Edition is a reference you can count on. Understand the bar business and important legal issues Stock the necessities, including equipment and inventory Promote your business using marketing and social media Manage expenses and control cash flow When run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what you're getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2nd Edition provides the information you need to develop those skills, and get your bar started.

  • Biodynamic wine

    Biodynamic wine
    Monty Waldin

    Wines are generally defined in one of three ways: by their country or region of origin, by their colour (red, white, pink) or by their style (still, sparkling, fortified). Only recently have wines begun to be defined by how their grapes have been grown and the wine made, with a clear distinction between modern ‘chemical’ wine-growing on one hand, and the chemical-free organic or natural approach on the other. Now the world’s most respected wine producers, from Bordeaux to the Barossa, from Chablis to California, increasingly see biodynamics as the method of choice for blue-chip wine-making. Biodynamic wine explains concisely and clearly the theory behind biodynamics, how biodynamics differs from organics, and how the world’s wine-makers – from high-end Bordeaux chateaux to under-the-radar family estates – use biodynamics in practice, often with significant and captivating variations according to wine style, local terroir, weather and even lunar cycles. Biodynamic wine is a comprehensive and entertaining guide to the most argued-about green wine-making phenomenon of recent years. It is both an ideal how-to manual for growers and a captivating guide for wine professionals and wine lovers alike.

  • Kitchen Confidential

    Kitchen Confidential
    Anthony Bourdain

    Anthony Bourdain, host of Parts Unknown, reveals "twenty-five years of sex, drugs, bad behavior and haute cuisine" in his breakout New York Times bestseller Kitchen Confidential.Bourdain spares no one's appetite when he told all about what happens behind the kitchen door. Bourdain uses the same "take-no-prisoners" attitude in his deliciously funny and shockingly delectable book, sure to delight gourmands and philistines alike. From Bourdain's first oyster in the Gironde, to his lowly position as dishwasher in a honky tonk fish restaurant in Provincetown (where he witnesses for the first time the real delights of being a chef); from the kitchen of the Rainbow Room atop Rockefeller Center, to drug dealers in the east village, from Tokyo to Paris and back to New York again, Bourdain's tales of the kitchen are as passionate as they are unpredictable.Kitchen Confidential will make your mouth water while your belly aches with laughter. You'll beg the chef for more, please.

  • Life 3.0: Being Human in the Age of Artificial Intelligence

    Life 3.0: Being Human in the Age of Artificial Intelligence
    Max Tegmark

    New York Times Best SellerHow will Artificial Intelligence affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology—and there’s nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who’s helped mainstream research on how to keep AI beneficial. How can we grow our prosperity through automation without leaving people lacking income or purpose? What career advice should we give today’s kids? How can we make future AI systems more robust, so that they do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will machines eventually outsmart us at all tasks, replacing humans on the job market and perhaps altogether? Will AI help life flourish like never before or give us more power than we can handle? What sort of future do you want? This book empowers you to join what may be the most important conversation of our time. It doesn’t shy away from the full range of viewpoints or from the most controversial issues—from superintelligence to meaning, consciousness and the ultimate physical limits on life in the cosmos.

  • Ladies Who Punch: The Explosive Inside Story of The View

    Ladies Who Punch: The Explosive Inside Story of “The View”
    Ramin Setoodeh

    THE INSTANT NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER Like Fire & Fury, the gossipy real-life soap opera behind a serious show. When Barbara Walters launched The View, network executives told her that hosting it would tarnish her reputation. Instead, within ten years, she’d revolutionized morning TV and made household names of her co-hosts: Joy Behar, Star Jones, Meredith Vieira and Elisabeth Hasselbeck. But the daily chatfest didn’t just comment on the news. It became the news. And the headlines barely scratched the surface.Based on unprecedented access, including stunning interviews with nearly every host, award-winning journalist Ramin Setoodeh takes you backstage where the stars really spoke their minds. Here's the full story of how Star, then Rosie, then Whoopi tried to take over the show, while Barbara struggled to maintain control of it all, a modern-day Lear with her media-savvy daughters. You'll read about how so many co-hosts had a tough time fitting in, suffered humiliations at the table, then pushed themselves away, feeling betrayed—one nearly quitting during a commercial. Meanwhile, the director was being driven insane, especially by Rosie.Setoodeh uncovers the truth about Star’s weight loss and wedding madness. Rosie’s feud with Trump. Whoopi’s toxic relationship with Rosie. Barbara’s difficulty stepping away. Plus, all the unseen hugs, snubs, tears—and one dead rodent.Ladies Who Punch shows why The View can be mimicked and mocked, but it can never be matched.

  • Superpower: One Man s Quest to Transform American Energy

    Superpower: One Man’s Quest to Transform American Energy
    Russell Gold

    In the ever more urgent quest for sources of renewable energy, meet the man boldly harnessing the natural forces that could power America’s future.The United States is in the midst of an energy transition. We want to embrace renewable energy sources like wind and solar, and rely less on dirty fossil fuels. We don’t want to keep pumping so many heat-trapping gases into the atmosphere. Any transition from a North American power grid that uses mostly fossil fuels to one that is predominantly clean requires a massive building spree—billions of dollars’ worth. Enter Michael Skelly, an infrastructure builder who began working on wind energy in 2000, when many considered the industry a joke. Eight years later, Skelly helped create the second largest wind power company in the United States—which was sold for $2 billion. Wind energy was no longer funny; it was well on its way to generating a substantial percentage of the electricity in the United States. Acclaimed journalist and author of The Boom, “the best all-around book yet on fracking” (San Francisco Chronicle), Russell Gold tells the story of this pioneer whose innovations, struggles, and persistence represent the groundbreaking changes underway in American energy. InSuperpower, we meet Skelly’s financial backers, a family that pivoted from oil exploration to renewable energy; the farmers ready to embrace the new “cash crop”; the landowners prepared to go to court to avoid looking at overhead wires; and utility executives who concoct fiendish ways to block renewable energy. Gold also shows how Skelly’s innovative company, Clean Line Energy, conceived the idea for a new power grid that would allow sunlight where abundant to light up homes thousands of miles away in cloudy states, and take wind from the Great Plains to keep air conditioners running in Atlanta. Thrilling, provocative, and important, Superpower is a fascinating look at America’s future.

  • The Fifth Domain: Defending Our Country, Our Companies, and Ourselves in the Age of Cyber Threats

    The Fifth Domain: Defending Our Country, Our Companies, and Ourselves in the Age of Cyber Threats
    Richard A. Clarke

    An urgent new warning from two bestselling security experts–and a gripping inside look at how governments, firms, and ordinary citizens can confront and contain the tyrants, hackers, and criminals bent on turning the digital realm into a war zone. "In the battle raging between offense and defense in cyberspace, Clarke and Knake have some important ideas about how we can avoid cyberwar for our country, prevent cybercrime against our companies, and in doing so, reduce resentment, division, and instability at home and abroad."–Bill ClintonThere is much to fear in the dark corners of cyberspace. From well-covered stories like the Stuxnet attack which helped slow Iran's nuclear program, to lesser-known tales like EternalBlue, the 2017 cyber battle that closed hospitals in Britain and froze shipping crates in Germany in midair, we have entered an age in which online threats carry real-world consequences. But we do not have to let autocrats and criminals run amok in the digital realm. We now know a great deal about how to make cyberspace far less dangerous–and about how to defend our security, economy, democracy, and privacy from cyber attack. This is a book about the realm in which nobody should ever want to fight a war: the fifth domain, the Pentagon's term for cyberspace. Our guides are two of America's top cybersecurity experts, seasoned practitioners who are as familiar with the White House Situation Room as they are with Fortune 500 boardrooms. Richard A. Clarke and Robert K. Knake offer a vivid, engrossing tour of the often unfamiliar terrain of cyberspace, introducing us to the scientists, executives, and public servants who have learned through hard experience how government agencies and private firms can fend off cyber threats. Clarke and Knake take us inside quantum-computing labs racing to develop cyber superweapons; bring us into the boardrooms of the many firms that have been hacked and the few that have not; and walk us through the corridors of the U.S. intelligence community with officials working to defend America's elections from foreign malice. With a focus on solutions over scaremongering, they make a compelling case for "cyber resilience"–building systems that can resist most attacks, raising the costs on cyber criminals and the autocrats who often lurk behind them, and avoiding the trap of overreaction to digital attacks. Above all, Clarke and Knake show us how to keep the fifth domain a humming engine of economic growth and human progress by not giving in to those who would turn it into a wasteland of conflict. Backed by decades of high-level experience in the White House and the private sector, The Fifth Domain delivers a riveting, agenda-setting insider look at what works in the struggle to avoid cyberwar.

  • Grounded: Frank Lorenzo and the Destruction of Eastern Airlines

    Grounded: Frank Lorenzo and the Destruction of Eastern Airlines
    Aaron Bernstein

    The inside account of how Frank Lorenzo took over a sputtering Airlines and flew it into the ground. With access to the major players — the guarded Lorenzo and his inner circle, former Eastern Airlines president Frank Borman, Peter Ueberroth, and union boss Charlie Bryan — author Aaron Bernstein explains how Lorenzo brought a corporate raider's mentality to running a business, and how its failure marked a watershed in the 1980s "Age of Greed".

  • Talk Radio’s America: How an Industry Took Over a Political Party That Took Over the United States

    Talk Radio’s America: How an Industry Took Over a Political Party That Took Over the United States
    Brian Rosenwald

    The march to the Trump presidency began in 1988, when Rush Limbaugh went national. Brian Rosenwald charts the transformation of AM radio entertainers into political kingmakers. By giving voice to the conservative base, they reshaped the Republican Party and fostered demand for a president who sounded as combative and hyperbolic as a talk show host.

  • Nginx: From Beginner to Pro

    Nginx: From Beginner to Pro
    Rahul Soni

    Teaches you to start up Nginx and quickly take your expertise to a level where you can comfortably work with various aspects of the web server and make informed design decisions for your web farm. Nginx powers more than 40% of the top 1000 websites and is among the handful of web servers that can handle more than 10K simultaneous connections. It has some features which are simply unparalleled.Nginx: From Beginner to Pro teaches the Nginx server in a practical way. Frequently, it is found that web administrators struggle to fix the skill set gaps that happen due to a platform change. Migration from IIS & Apache becomes tedious at best. The book is targeted toward real-world administrators who would want to get up to speed as soon as possible and make good, informed design decisions. First you will set up Nginx and understand the architectural nuances. Then you will learn how to scale out, secure, monitor and troubleshoot the web server. Once you are fully comfortable with Nginx, you will start learning about migrating applications (or its part) from IIS or Apache web servers. Finally, you will learn to troubleshoot and maintain your Nginx professionally.Written by an author who has gone through the rough phase while moving from IIS/Apache to Nginx, this book is practical and filled with step-by-step instructions to make your time with Nginx as straightforward as possible. What You Will Learn Install and set up Nginx on CentOS, Ubuntu & Mac.Understand Nginx modules and compiling Nginx with appropriate modules.Learn about basic configuration and architecture along with hosting nuances.Load balance Nginx and use it as a highly available web platform.Monitor traffic and automate common administrative tasks.Use scripts to perform routine checks for health issues.Implement security and authentication in Nginx.Learn how and what to migrate from IIS & Apache web servers.Who This Book Is For Provides a crisp background of Nginx and then gears towards technical and practical topics. You need to know HTTP protocol, and have basic knowledge of Linux and networking concepts. The target audience is web administrators who would like to learn the finer nuances of Nginx, or map their existing skillset from IIS or Apache.

  • Practical Guide to Wig Making and Wig Dressing

    Practical Guide to Wig Making and Wig Dressing
    Melanie Bouvet

    The art of wig making and wig dressing has been practised for centuries, and continues to be an exciting and essential part of costume production for theatre and film. With style inspiration ranging from the seventeenth to the twentieth century, A Practical Guide to Wig Making and Wig Dressing is a comprehensive introduction to the knowledge and techniques required to produce beautiful, durable and historical hairstyles able to withstand the demands of performance. Featuring over 700 photographs, this book offers detailed step-by-step instructions on how to make a wig, how to dress it according to time period, and how to fit and remove it, as well as advice on tools, products and suppliers. The work of current industry practitioners is showcased throughout the book, offering key insights into career pathways and professional styling gained from a wealth of experience. Additional material includes: a history of the use and development of wigs: examples of wig foundation making and wig knotting: an introduction to facial hair making and dressing; how to make hairpieces sets and dressing for male and female Superbly illustrated with 727 colour photographs and 20 line artworks. Melanie Bouvet is the Wigs and Make-up Co-ordinator of new productions for the Royal Ballet.

  • The Machine That Changed the World: The Story of Lean Production-- Toyota s Secret Weapon in the Global Car Wars That Is Now Revolutionizing World Industry

    The Machine That Changed the World: The Story of Lean Production– Toyota’s Secret Weapon in the Global Car Wars That Is Now Revolutionizing World Industry
    James P. Womack

    The classic, nationally bestselling book that first articulated the principles of lean production, with a new foreword and afterword by the authors.When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Twenty years later Toyota passed GM as the world’s largest auto maker. This management classic was the first book to reveal Toyota’s lean production system that is the basis for its enduring success. Authors Womack, Jones, and Roos provided a comprehensive description of the entire lean system. They exhaustively documented its advantages over the mass production model pioneered by General Motors and predicted that lean production would eventually triumph. Indeed, they argued that it would triumph not just in manufacturing but in every value-creating activity from health care to retail to distribution. Today The Machine That Changed the World provides enduring and essential guidance to managers and leaders in every industry seeking to transform traditional enterprises into exemplars of lean success.

  • Wedding Planning and Management: Consultancy for Diverse Clients, Edition 2

    Wedding Planning and Management: Consultancy for Diverse Clients, Edition 2
    Maggie Daniels

    Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the globe are integrated throughout with over 80 international case studies that inspire and set standards for best practice. Since the first edition, there have been many changes in the business of weddings and this second edition has been updated in the following ways: Updated content to reflect recent issues and trends in areas such as family dynamics, media influences, impacts of technology, legislation and the global economy. Every chapter is updated with the most recent research, statistics, vendor information and consultant guidelines. New international case studies explore current research, cultural traditions, vendor relations and consulting best practice. New companion website for instructors that includes PowerPoint slides, case study solutions, additional discussion ideas and assignments. The book is illustrated in full color and contains over 150 images by top wedding photojournalist Rodney Bailey end-of-chapter checklists, practical scenarios and review questions to test readers' knowledge as they progress. Maggie Daniels and Carrie Loveless bring a combination of over 40 years of industry practice and teaching experience, and have written a book that is the ideal guide to successful wedding planning and management.

  • Fast Food Nation: The Dark Side of the All-American Meal

    Fast Food Nation: The Dark Side of the All-American Meal
    Eric Schlosser

    New York Times Bestseller “Schlosser has a flair for dazzling scene-setting and an arsenal of startling facts . . . Fast Food Nation points the way but, to resurrect an old fast food slogan, the choice is yours.”—Los Angeles Times In 2001, Fast Food Nation was published to critical acclaim and became an international bestseller. Eric Schlosser’s exposé revealed how the fast food industry has altered the landscape of America, widened the gap between rich and poor, fueled an epidemic of obesity, and transformed food production throughout the world. The book changed the way millions of people think about what they eat and helped to launch today’s food movement. In a new afterword for this edition, Schlosser discusses the growing interest in local and organic food, the continued exploitation of poor workers by the food industry, and the need to ensure that every American has access to good, healthy, affordable food. Fast Food Nation is as relevant today as it was a decade ago. The book inspires readers to look beneath the surface of our food system, consider its impact on society and, most of all, think for themselves. “As disturbing as it is irresistible . . . Exhaustively researched, frighteningly convincing . . . channeling the spirits of Upton Sinclair and Rachel Carson.”—San Francisco Chronicle “Schlosser shows how the fast food industry conquered both appetite and landscape.”—The New Yorker Eric Schlosser is a contributing editor for the Atlantic and the author of Fast Food Nation, Reefer Madness, and Chew on This (with Charles Wilson).

  • Deep Medicine: How Artificial Intelligence Can Make Healthcare Human Again

    Deep Medicine: How Artificial Intelligence Can Make Healthcare Human Again
    Eric Topol

    One of America's top doctors reveals how AI will empower physicians and revolutionize patient care Medicine has become inhuman, to disastrous effect. The doctor-patient relationship–the heart of medicine–is broken: doctors are too distracted and overwhelmed to truly connect with their patients, and medical errors and misdiagnoses abound. In Deep Medicine, leading physician Eric Topol reveals how artificial intelligence can help. AI has the potential to transform everything doctors do, from notetaking and medical scans to diagnosis and treatment, greatly cutting down the cost of medicine and reducing human mortality. By freeing physicians from the tasks that interfere with human connection, AI will create space for the real healing that takes place between a doctor who can listen and a patient who needs to be heard. Innovative, provocative, and hopeful, Deep Medicine shows us how the awesome power of AI can make medicine better, for all the humans involved.

  • The Design of Everyday Things: Revised and Expanded Edition

    The Design of Everyday Things: Revised and Expanded Edition
    Don Norman

    The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.The Design of Everyday Things is a powerful primer on how–and why–some products satisfy customers while others only frustrate them.

  • Dopesick: Dealers, Doctors, and the Drug Company that Addicted America

    Dopesick: Dealers, Doctors, and the Drug Company that Addicted America
    Beth Macy

    An instant New York Times bestseller, Dopesick is the only book to tell the full story of the opioid crisis, from the boardroom to the courtroom and into the living rooms of Americans struggling to save themselves and their families: "masterfully interlaces stories of communities in crisis with dark histories of corporate greed and regulatory indifference" (New York Times) from a journalist who has lived through it.In this extraordinary work, Beth Macy takes us into the epicenter of a national drama that has unfolded over two decades. From the labs and marketing departments of big pharma to local doctor's offices; wealthy suburbs to distressed small communities in Central Appalachia; from distant cities to once-idyllic farm towns; the spread of opioid addiction follows a tortuous trajectory that illustrates how this crisis has persisted for so long and become so firmly entrenched. Beginning with a single dealer who lands in a small Virginia town and sets about turning high school football stars into heroin overdose statistics, Macy sets out to answer a grieving mother's question-why her only son died-and comes away with a gripping, unputdownable story of greed and need. From the introduction of OxyContin in 1996, Macy investigates the powerful forces that led America's doctors and patients to embrace a medical culture where overtreatment with painkillers became the norm. In some of the same communities featured in her bestselling book Factory Man, the unemployed use painkillers both to numb the pain of joblessness and pay their bills, while privileged teens trade pills in cul-de-sacs, and even high school standouts fall prey to prostitution, jail, and death. Through unsparing, compelling, and unforgettably humane portraits of families and first responders determined to ameliorate this epidemic, each facet of the crisis comes into focus. In these politically fragmented times, Beth Macy shows that one thing uniting Americans across geographic, partisan, and class lines is opioid drug abuse. But even in the midst of twin crises in drug abuse and healthcare, Macy finds reason to hope and ample signs of the spirit and tenacity that are helping the countless ordinary people ensnared by addiction build a better future for themselves, their families, and their communities. "An impressive feat of journalism, monumental in scope and urgent in its implications." – Jennifer Latson, The Boston Globe

  • Valley of Genius: The Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom)

    Valley of Genius: The Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom)
    Adam Fisher

    "This is the most important book on Silicon Valley I've read in two decades. It will take us all back to our roots in the counterculture, and will remind us of the true nature of the innovation process, before we tried to tame it with slogans and buzzwords." — Po Bronson, #1 New York Times bestselling author of The Nudist on the Late Shift and Nurtureshock A candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley — from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way.Rarely has one economy asserted itself as swiftly–and as aggressively–as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers the American economy and global innovation. So how did this omnipotent and ever-morphing place come to be? It was not by planning. It was, like many an empire before it, part luck, part timing, and part ambition. And part pure, unbridled genius…Drawing on over two hundred in-depth interviews, VALLEY OF GENIUS takes readers from the dawn of the personal computer and the internet, through the heyday of the web, up to the very moment when our current technological reality was invented. It interweaves accounts of invention and betrayal, overnight success and underground exploits, to tell the story of Silicon Valley like it has never been told before. Read it to discover the stories that Valley insiders tell each other: the tall tales that are all, improbably, true.

  • Risk Game: Self Portrait of an Entrepreneur

    Risk Game: Self Portrait of an Entrepreneur
    Francis J. Greenburger

    Prior to the real-estate boom of the 1980s, Francis J. Greenburger risked it all to buy three older loft buildings at 50 West Street near the current 9/11 Memorial. He ultimately dreamed of one day erecting a magnificent skyscraper in their place. But disaster struck in 2008, just as his plans were coming together, and development came to a screeching halt. The global financial crisis had made the land practically worthless and it would be years before he could get back on track, but he refused to give up on his dream.Today, 50 West is a striking 780-foot skyscraper with curved glass windows that has become an iconic feature on the city skyline—but it took much more than a financial investment to get there. It required Greenburger to do what he does best—take huge risks at every turn.During his parallel careers, Francis J. Greenburger has made publishing and real-estate history. Whether risking the reputation of his agency for the super -star authors of tomorrow, such as James Patterson to Dan Brown, or pioneering the New York co-op market by taking “hopeless” properties and turning them into prized homes, he has successfully navigated the worlds of business, politics, and social change to become the quintessential American entrepreneur.A math and business prodigy who started working for his father at the age of 12. After a stop–and-start academic career, he voluntarily left one of the most elite and academically distinguished New York City high schools and started his adult life at 15. Greenburger has made it his life’s work to find value where others never thought to look, and his keen instincts and innovative strategies have taken him from a high-school "dropout" to a well-educated self-made billionaire.Francis has mastered the "risk game." Now, with Rebecca Paley’s gripping prose, he takes us behind the scenes in Risk Game and reveals firsthand how he has become a self-made force in the competitive world of New York real estate—and a champion for nonprofit organizations in the fields of art, education, and, most recently, social and criminal justice.

  • Ludicrous: The Unvarnished Story of Tesla Motors

    Ludicrous: The Unvarnished Story of Tesla Motors
    Edward Niedermeyer

    Tesla is the most exciting car company in a generation . . . but can it live up to the hype?Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company’s market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla’s commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla’s strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla’s approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it’s never been told before—with clear eyes, objectivity and insight.

  • The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win, Edition 3

    The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win, Edition 3
    Gene Kim

    Five years after this sleeper hit took on the world of IT and flipped it on its head, the 5th Anniversary Edition of The Phoenix Project continues to guide IT in the DevOps revolution. In this newly updated and expanded edition of the bestselling The Phoenix Project, co-author Gene Kim includes a new afterword and a deeper delve into the Three Ways as described in The DevOps Handbook. Bill, an IT manager at Parts Unlimited, has been tasked with taking on a project critical to the future of the business, code named Phoenix Project. But the project is massively over budget and behind schedule. The CEO demands Bill must fix the mess in ninety days or else Bill's entire department will be outsourced. With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with a manufacturing plant work than he ever imagined. With the clock ticking, Bill must organize work flow streamline interdepartmental communications, and effectively serve the other business functions at Parts Unlimited. In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, they'll never view IT the same way again.

  • All You Need to Know About the Music Business: 10th Edition

    All You Need to Know About the Music Business: 10th Edition
    Donald S. Passman

    “The industry bible” (Los Angeles Times), now updated, essential for anyone in the music business—musicians, songwriters, lawyers, agents, promoters, publishers, executives, and managers—trying to navigate the rapid transformation of the industry.For more than twenty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its ninth edition, this latest edition leads novices and experts alike through the crucial, up-to-the-minute information on the industry’s major changes in response to today’s rapid technological advances and uncertain economy. Whether you are—or aspire to be—a performer, writer, or executive, veteran music lawyer Donald Passman’s comprehensive guide is an indispensable tool. He offers timely, authoritative information from how to select and hire a winning team of advisors and structure their commissions and fees; navigate the ins and outs of record deals, songwriting, publishing, and copyrights; maximize concert, touring, and merchandising deals; understand the digital streaming services; and how to take a comprehensive look at the rapidly transforming landscape of the music business as a whole. The music industry is in the eye of the storm, when everyone in the business is scrambling to figure out what’s going to happen to the major labels and what it will mean for the careers of artists and business professionals. No musician, songwriter, entertainment lawyer, agent, promoter, publisher, manager, or record company executive—anyone who makes their living from music—can afford to be without All You Need to Know About the Music Business. As Adam Levine, lead singer and guitarist of Maroon 5, says, “If you want to be in music, you have to read this book.”

  • Anatomy of an Epidemic: Magic Bullets, Psychiatric Drugs, and the Astonishing Rise of Mental Illness in America

    Anatomy of an Epidemic: Magic Bullets, Psychiatric Drugs, and the Astonishing Rise of Mental Illness in America
    Robert Whitaker

    Updated with bonus material, including a new foreword and afterword with new research, this New York Times bestseller is essential reading for a time when mental health is constantly in the news.In this astonishing and startling book, award-winning science and history writer Robert Whitaker investigates a medical mystery: Why has the number of disabled mentally ill in the United States tripled over the past two decades? Interwoven with Whitaker’s groundbreaking analysis of the merits of psychiatric medications are the personal stories of children and adults swept up in this epidemic. As Anatomy of an Epidemic reveals, other societies have begun to alter their use of psychiatric medications and are now reporting much improved outcomes . . . so why can’t such change happen here in the United States? Why have the results from these long-term studies—all of which point to the same startling conclusion—been kept from the public? Our nation has been hit by an epidemic of disabling mental illness, and yet, as Anatomy of an Epidemic reveals, the medical blueprints for curbing that epidemic have already been drawn up.Praise for Anatomy of an Epidemic“The timing of Robert Whitaker’s Anatomy of an Epidemic, a comprehensive and highly readable history of psychiatry in the United States, couldn’t be better.” —Salon.com“Anatomy of an Epidemic offers some answers, charting controversial ground with mystery-novel pacing.” —TIME.com“Lucid, pointed and important, Anatomy of an Epidemic should be required reading for anyone considering extended use of psychiatric medicine. Whitaker is at the height of his powers.” —Greg Critser, author of Generation Rx

  • Organizing Successful Tournaments: Edition 4

    Organizing Successful Tournaments: Edition 4
    John Byl

    If you have been looking for a comprehensive collection of schedules and brackets that can be easily tailored to your events, then look no further. Organizing Successful Tournaments is the definitive resource that will put an end to your search! Whether you are running a three-team league, a huge tournament, or anything in between, the most competitive and fair schedule or bracket is at your fingertips in this package. This book shows you how to access more than 2,600 web-based Microsoft Word templates as the framework for virtually any tournament. These templates are programmed to automatically create draw sheets in minutes for competitions based on your input of divisions, seeds, locations, dates, and times. The book explains every major type of competition: • Single elimination • Double elimination • Multilevel • Round-robin • Ladder • Pyramid • Level rotation You’ll also find information on assigning seeds, awarding byes, and establishing proper tiebreaking procedures. With Organizing Successful Tournaments, you will enjoy the organizing almost as much as the competition!

  • Côte d Or: The wines and winemakers of the heart of Burgundy

    Côte d’Or: The wines and winemakers of the heart of Burgundy
    Raymond Blake

    Côte d'Or may be small in size but its influence is huge and its reputation alone can strike terror into the heart of even the most seasoned wine professionals. Côte d'Or is located in the very heart of Burgundy and stretches for a narrow 35-mile band. It’s on this terroir that some of the world’s best known wines are produced. There are two main sections. Côte de Nuits, named after the village of Nuits-Saint-Georges, is a mere one mile by 12 miles but it’s home to 24 Grand Cru vineyards and some of the world’s most expensive vineyard real estate. This is the northernmost region, starting just south of Dijon and running to Courgoloin, a few kilometres south of Nuits-Saint-Georges and it grows mainly Pinot Noir and other red grapes. It is responsible for some of the great names of French wine, Gevrey-Chambertin, Nuits-Saint-Georges and Beaune itself. The second part, the southerly Côte de Beaune, is well-known for its whites but actually grows both Chardonnay and red grapes. One of the most famous villages in the Côte de Beaune is Pommard, known for its heavy, full-bodied reds. It’s an intimidating terroir but Raymond Blake’s companionable Côte d'Or demystifies it. There is hardly another wine region where knowledge of the back-story is so critical to understanding the wine, for it is impossible to understand burgundy without reference to the place it comes from and the people who make it. In Côte d'Or Blake transports the reader to the heart of Burgundy, telling the whole story and painting a complete picture of life there: the history, the culture, the people, the place, the geography and the climate.

  • Creative Careers in Fashion

    Creative Careers in Fashion
    Debbie Hartsog

    Want to become a fashionista—for real? Get this book! Fun and entertaining, Creative Careers in Fashion reveals how the fashion industry works—and explores the vast range of career opportunities in the field. Focusing on the most creative jobs, including accessory, costume, and fashion design, as well as make-up artists, wardrobe consultants, textile designers, and colorists, this book showcases the practical information that will help readers find the perfect job and get it. Included are details on salary ranges, educational and experience requirements, where jobs are located, and new trends. Cameo interviews with real-life fashion professionals offer insider tips. Comprehensive, practical, and inspiring, Creative Careers in Fashion is the complete guide to finding a new career in an exciting industry. • Start a new career with help from industry insiders • Dozens of creative careers for students, career changers, anyone looking for their new parachute • Resources include detailed school and college listingsAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

  • Jim Henson: The Biography

    Jim Henson: The Biography
    Brian Jay Jones

    NEW YORK TIMES BESTSELLER • For the first time ever—a comprehensive biography of one of the twentieth century’s most innovative creative artists: the incomparable, irreplaceable Jim Henson He was a gentle dreamer whose genial bearded visage was recognized around the world, but most people got to know him only through the iconic characters born of his fertile imagination: Kermit the Frog, Bert and Ernie, Miss Piggy, Big Bird. The Muppets made Jim Henson a household name, but they were just part of his remarkable story. This extraordinary biography—written with the generous cooperation of the Henson family—covers the full arc of Henson’s all-too-brief life: from his childhood in Leland, Mississippi, through the years of burgeoning fame in America, to the decade of international celebrity that preceded his untimely death at age fifty-three. Drawing on hundreds of hours of new interviews with Henson's family, friends, and closest collaborators, as well as unprecedented access to private family and company archives, Brian Jay Jones explores the creation of the Muppets, Henson’s contributions to Sesame Street and Saturday Night Live, and his nearly ten-year campaign to bring The Muppet Show to television. Jones provides the imaginative context for Henson’s non-Muppet projects, including the richly imagined worlds of The Dark Crystal and Labyrinth—as well as fascinating misfires like Henson’s dream of opening an inflatable psychedelic nightclub. An uncommonly intimate portrait, Jim Henson captures all the facets of this American original: the master craftsman who revolutionized the presentation of puppets on television, the savvy businessman whose dealmaking prowess won him a reputation as “the new Walt Disney,” and the creative team leader whose collaborative ethos earned him the undying loyalty of everyone who worked for him. Here also is insight into Henson’s intensely private personal life: his Christian Science upbringing, his love of fast cars and expensive art, and his weakness for women. Though an optimist by nature, Henson was haunted by the notion that he would not have time to do all the things he wanted to do in life—a fear that his heartbreaking final hours would prove all too well founded. An up-close look at the charmed life of a legend, Jim Henson gives the full measure to a man whose joyful genius transcended age, language, geography, and culture—and continues to beguile audiences worldwide.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BOOKPAGE“Jim Henson vibrantly delves into the magnificent man and his Muppet methods: It’s an absolute must-read!”—Neil Patrick Harris “An exhaustive work that is never exhausting, a credit both to Jones’s brisk style and to Henson’s exceptional life.”—The New York Times “[A] sweeping portrait that is a mix of humor, mirth and poignancy.”—Washington Independent Review of Books“A meticulously researched tome chock-full of gems about the Muppets and the most thorough portrait of their creator ever crafted.”—Associated Press

  • Control Your ERP Destiny: Reduce Project Costs, Mitigate Risks, and Design Better Business Solutions

    Control Your ERP Destiny: Reduce Project Costs, Mitigate Risks, and Design Better Business Solutions
    Steven Scott Phillips

    This is the first book to present comprehensive strategies and techniques that enable organizations to take charge of their Enterprise Resource Planning projects to drive success. The author describes how to become less dependent on outside consultants, significantly reduce implementation and support costs, mitigate project risks, and design business solutions that work for your company. This book also contains hundreds of tips to create internal project ownership, select ERP software, manage service providers, transfer software knowledge, develop the right implementation strategies, establish a realistic schedule and budget, and streamline business processes. It is a guide to making informed decisions during each project phase. The information is applicable to new implementations and system upgrades. Reviews"You owe it to your company and yourself to read this book. If you do so, you will sharply increase your odds for success and spend a lot less money. Steve has done the ERP industry a big service." – Thomas F. Wallace, early ERP pioneer, author, and Distinguished Fellow at The Ohio State University Center for Operational Excellence. "There really aren't many "must-read" ERP books in the 30 year (or so) history of ERP, but you can add this book to the must-read list. The book fits nicely into what I call the Center of Excellence movement – the push by ERP customers to gain more value out of their ERP investments and endure less headaches." – Jon Reed, SAP/ERP Market Analyst. "I love this book." – R. Ray Wang. CEO and Principal Analyst at Constellation Research and a founding partner of the Altimeter Group. "If the Project Management Institute (PMI) had a certification program in ERP Management, this would be the only textbook needed." – Andy Klee, President, Klee Associates, ERPtips.com (SAP), and JDEtips.com (JD Edwards).

  • Growing Local: Case Studies on Local Food Supply Chains

    Growing Local: Case Studies on Local Food Supply Chains
    Robert P. King

    In an increasingly commercialized world, the demand for better quality, healthier food has given rise to one of the fastest growing segments of the U.S. food system: locally grown food. Many believe that "relocalization" of the food system will provide a range of public benefits, including lower carbon emissions, increased local economic activity, and closer connections between consumers, farmers, and communities. The structure of local food supply chains, however, may not always be capable of generating these perceived benefits. Growing Local reports the findings from a coordinated series of case studies designed to develop a deeper, more nuanced understanding of how local food products reach consumers and how local food supply chains compare with mainstream supermarket supply chains. To better understand how local food reaches the point of sale, Growing Local uses case study methods to rigorously compare local and mainstream supply chains for five products in five metropolitan areas along multiple social, economic, and environmental dimensions, highlighting areas of growth and potential barriers. Growing Local provides a foundation for a better understanding of the characteristics of local food production and emphasizes the realities of operating local food supply chains.

  • Brotopia: Breaking Up the Boys Club of Silicon Valley

    Brotopia: Breaking Up the Boys’ Club of Silicon Valley
    Emily Chang

    Instant National Bestseller"Excellent." –San Francisco Chronicle"Brotopia is more than a business book. Silicon Valley holds extraordinary power over our present lives as well as whatever utopia (or nightmare) might come next." –New York TimesSilicon Valley is a modern utopia where anyone can change the world. Unless you're a woman.For women in tech, Silicon Valley is not a fantasyland of unicorns, virtual reality rainbows, and 3D-printed lollipops, where millions of dollars grow on trees. It's a "Brotopia," where men hold all the cards and make all the rules. Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and network at sex parties.In this powerful exposé, Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures despite decades of companies claiming the moral high ground (Don't Be Evil! Connect the World!)–and how women are finally starting to speak out and fight back.Drawing on her deep network of Silicon Valley insiders, Chang opens the boardroom doors of male-dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Interviews with Facebook COO Sheryl Sandberg, YouTube CEO Susan Wojcicki, and former Yahoo! CEO Marissa Mayer–who got their start at Google, where just one in five engineers is a woman–reveal just how hard it is to crack the Silicon Ceiling. And Chang shows how women such as former Uber engineer Susan Fowler, entrepreneur Niniane Wang, and game developer Brianna Wu, have risked their careers and sometimes their lives to pave a way for other women.Silicon Valley's aggressive, misogynistic, work-at-all costs culture has shut women out of the greatest wealth creation in the history of the world. It's time to break up the boys' club. Emily Chang shows us how to fix this toxic culture–to bring down Brotopia, once and for all.

  • Leading Healthcare IT: Managing to Succeed

    Leading Healthcare IT: Managing to Succeed
    Susan T. Snedaker

    Healthcare IT is a complex and rapidly evolving field. Success in this arena requires the ability to create a vision, set a strategy, foster collaboration, develop a plan and execute flawlessly every day. This book provides a clear, concise roadmap for professionals who currently manage, direct or oversee healthcare IT. Through case studies and examples, the author includes highly relevant topics such as delivering and communicating HIT values, managing information security, and connectivity challenges, as well as organizational strategy, alignment and vision of HIT, risk management, performance management and process improvement using Lean methodologies.

  • 3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop s Multibillion-Dollar Rise

    3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop’s Multibillion-Dollar Rise
    Zack O’Malley Greenburg

    Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-ZBeing successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more – one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings-who all started their own record labels and released classic albums before moving on to become multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.

  • The Economics of Chocolate

    The Economics of Chocolate
    Mara P. Squicciarini

    This book, written by global experts, provides a comprehensive and topical analysis on the economics of chocolate. While the main approach is economic analysis, there are important contributions from other disciplines, including psychology, history, government, nutrition, and geography. The chapters are organized around several themes, including the history of cocoa and chocolate — from cocoa drinks in the Maya empire to the growing sales of Belgian chocolates in China; how governments have used cocoa and chocolate as a source of tax revenue and have regulated chocolate (and defined it by law) to protect consumers' health from fraud and industries from competition; how the poor cocoa producers in developing countries are linked through trade and multinational companies with rich consumers in industrialized countries; and how the rise of consumption in emerging markets (China, India, and Africa) is causing a major boom in global demand and prices, and a potential shortage of the world's chocolate.

  • Competing Against Luck: The Story of Innovation and Customer Choice

    Competing Against Luck: The Story of Innovation and Customer Choice
    Clayton M. Christensen

    The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

  • Bottle of Lies: The Inside Story of the Generic Drug Boom

    Bottle of Lies: The Inside Story of the Generic Drug Boom
    Katherine Eban

    A NEW YORK TIMES BESTSELLER From an award-winning journalist, an explosive narrative investigation of the generic drug boom that reveals fraud and life-threatening dangers on a global scale—The Jungle for pharmaceuticalsMany have hailed the widespread use of generic drugs as one of the most important public-health developments of the twenty-first century. Today, almost 90 percent of our pharmaceutical market is comprised of generics, the majority of which are manufactured overseas. We have been reassured by our doctors, our pharmacists and our regulators that generic drugs are identical to their brand-name counterparts, just less expensive. But is this really true?Katherine Eban’s Bottle of Lies exposes the deceit behind generic-drug manufacturing—and the attendant risks for global health. Drawing on exclusive accounts from whistleblowers and regulators, as well as thousands of pages of confidential FDA documents, Eban reveals an industry where fraud is rampant, companies routinely falsify data, and executives circumvent almost every principle of safe manufacturing to minimize cost and maximize profit, confident in their ability to fool inspectors. Meanwhile, patients unwittingly consume medicine with unpredictable and dangerous effects.The story of generic drugs is truly global. It connects middle America to China, India, sub-Saharan Africa and Brazil, and represents the ultimate litmus test of globalization: what are the risks of moving drug manufacturing offshore, and are they worth the savings? A decade-long investigation with international sweep, high-stakes brinkmanship and big money at its core, Bottle of Lies reveals how the world’s greatest public-health innovation has become one of its most astonishing swindles.

  • Crystallizing Public Opinion

    Crystallizing Public Opinion
    Edward L. Bernays

    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania’s campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world. Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.

  • Barbarians at the Gate: The Fall of RJR Nabisco

    Barbarians at the Gate: The Fall of RJR Nabisco
    Bryan Burrough

    “One of the finest, most compelling accounts of what happened to corporate America and Wall Street in the 1980’s.”—New York Times Book ReviewA #1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco. An enduring masterpiece of investigative journalism by Bryan Burrough and John Helyar, it includes a new afterword by the authors that brings this remarkable story of greed and double-dealings up to date twenty years after the famed deal. The Los Angeles Times calls Barbarians at the Gate, “Superlative.” The Chicago Tribune raves, “It’s hard to imagine a better story…and it’s hard to imagine a better account.” And in an era of spectacular business crashes and federal bailouts, it still stands as a valuable cautionary tale that must be heeded.