List books in category Computers & Technology / Social Aspects

  • Reality is Broken: Why Games Make Us Better and How They Can Change the World

    Reality is Broken: Why Games Make Us Better and How They Can Change the World
    Jane McGonigal

    We are living in a world full of games.More than 31 million people in the UK are gamers. The average young person will spend 10,000 hours gaming by the age of twenty-one. The future belongs to those who play games.In this ground-breaking book, visionary game designer Jane McGonigaI challenges conventional thinking and shows that games – far from being simply escapist entertainment – have the potential not only to radically improve our own lives but to change the world.

  • RabbitMQ Cookbook

    RabbitMQ Cookbook
    Sigismondo Boschi

    A practical book filled with advanced recipes as well as plenty of code and real-life examples which will make your learning curve quick and easy. If you are a software developer who wants to develop distributed applications based on messaging [BISAC]; then this book is for you. It’s assumed that you have some experience with multithreading applications and distributed applications. You are also expected to know the basic concepts of Web and cloud applications in order to follow the recipes effectively.

  • The Fourth Industrial Revolution

    The Fourth Industrial Revolution
    Klaus Schwab

    The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our livesWe are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history.Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries – and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides.In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all.

  • Darwin Among the Machines

    Darwin Among the Machines
    George Dyson

    'Full of historical anecdotes . . . but this is much more than a history book. [George Dyson] weaves his threads together for a purpose. Using voices of the past and present, he describes a fresh and sometimes startling viewpoint of the emerging relationship between nature and machines. From vignettes about Olaf Stapledon, George Boole, John von Neumann, and Samuel Butler, a larger story develops in which the twin processes of intelligence and evolution are inseparably intertwined' Danny Hillis, Wired

  • Systems Approaches to Managing Change: A Practical Guide

    Systems Approaches to Managing Change: A Practical Guide
    Martin Reynolds

    In a world of increasing complexity, instant information availability and constant flux, systems approaches provide the opportunity of a tangible anchor of purpose and iterate learning. The five approaches outlined in the book offer a range of interchangeable tools with rigorous frameworks of application tried and tested in the ‘real world’. The frameworks of each approach form a powerful toolkit to explore the dynamics of how societies emerge, how organisations create viability, how to facilitate chains of argument through causal mapping, how to embrace a multiplicity of perspectives identifying purposeful activity and how to look for the bigger picture across multiple disciplines. Systems Approaches offers an excellent first introduction for those seeking to understand what ‘systems thinking’ is all about as well as why the tools discussed herein should be applied to management and professional practice. This book provides a practical guide, and the chapters stand alone in explaining and developing each approach.

  • Fabricated: The New World of 3D Printing

    Fabricated: The New World of 3D Printing
    Hod Lipson

    Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into schools, kitchens, hospitals, even onto the fashion catwalk. Fabricated describes our emerging world of printable products, where people design and 3D print their own creations as easily as they edit an online document. A 3D printer transforms digital information into a physical object by carrying out instructions from an electronic design file, or 'blueprint.' Guided by a design file, a 3D printer lays down layer after layer of a raw material to 'print' out an object. That's not the whole story, however. The magic happens when you plug a 3D printer into today’s mind-boggling digital technologies. Add to that the Internet, tiny, low cost electronic circuitry, radical advances in materials science and biotech and voila! The result is an explosion of technological and social innovation. Fabricated takes the reader onto a rich and fulfilling journey that explores how 3D printing is poised to impact nearly every part of our lives. Aimed at people who enjoy books on business strategy, popular science and novel technology, Fabricated will provide readers with practical and imaginative insights to the question 'how will this technology change my life?' Based on hundreds of hours of research and dozens of interviews with experts from a broad range of industries, Fabricated offers readers an informative, engaging and fast-paced introduction to 3D printing now and in the future.

  • Digital and Social Media Marketing: A Results-Driven Approach

    Digital and Social Media Marketing: A Results-Driven Approach
    Aleksej Heinze

    Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

  • You Are Not A Gadget: A Manifesto

    You Are Not A Gadget: A Manifesto
    Jaron Lanier

    Something went wrong around the start of the 21st century. Individual creativity began to go out of fashion. Music became an endless rehashing of the past. Scientists were in danger of no longer understanding their own research. Indeed, not only was individual creativity old-fashioned but individuals themselves. The crowd was wise. Machines, specifically computers, were no longer tools to be used by human minds – they were better than humans. Welcome to the world of the digital revolution. Yet what if, by devaluing individuals, we are deadening creativity, endlessly rehashing past culture, risking weaker design in engineering and science, losing democracy, and reducing development – in every sphere? In You Are Not A Gadget, Jaron Lanier, digital guru, and inventor of Virtual Reality, delivers a searing manifesto in support of the human and reflects on the good and bad developments in design and thought twenty years after the invention of the web. Controversial and fascinating, You Are Not a Gadget is a deeply felt defence of the individual from an author uniquely qualified to comment on the way technology interacts with our culture.

  • XMPP: The Definitive Guide: Building Real-Time Applications with Jabber Technologies

    XMPP: The Definitive Guide: Building Real-Time Applications with Jabber Technologies
    Peter Saint-Andre

    This practical book provides everything you need to know about the Extensible Messaging and Presence Protocol (XMPP). This open technology for real-time communication is used in many diverse applications such as instant messaging, Voice over IP, real-time collaboration, social networking, microblogging, lightweight middleware, cloud computing, and more. XMPP: The Definitive Guide walks you through the thought processes and design decisions involved in building a complete XMPP-enabled application, and adding real-time interfaces to existing applications. You'll not only learn simple yet powerful XMPP tools, but you'll also discover, through real-world developer stories, how common XMPP "building blocks" can help solve particular classes of problems. With this book, you will:Learn the basics of XMPP technologies, including architectural issues, addressing, and communication primitivesUnderstand the terminology of XMPP and learn about the wealth of XMPP servers, clients, and code librariesBecome familiar with the XMPP concepts and services you need to solve common problemsConstruct a complete business application or real-time service with XMPPEvery day, more software developers and service providers are using XMPP for real-time applications, and with the help of XMPP: The Definitive Guide, you can, too.

  • Making Things Happen: Mastering Project Management

    Making Things Happen: Mastering Project Management
    Scott Berkun

    In the updated edition of this critically acclaimed and bestselling book, Microsoft project veteran Scott Berkun offers a collection of essays on field-tested philosophies and strategies for defining, leading, and managing projects. Each essay distills complex concepts and challenges into practical nuggets of useful advice, and the new edition now adds more value for leaders and managers of projects everywhere.Based on his nine years of experience as a program manager for Internet Explorer, and lead program manager for Windows and MSN, Berkun explains to technical and non-technical readers alike what it takes to get through a large software or web development project. Making Things Happen doesn't cite specific methods, but focuses on philosophy and strategy. Unlike other project management books, Berkun offers personal essays in a comfortable style and easy tone that emulate the relationship of a wise project manager who gives good, entertaining and passionate advice to those who ask.Topics in this new edition include:How to make things happenMaking good decisionsSpecifications and requirementsIdeas and what to do with themHow not to annoy peopleLeadership and trustThe truth about making datesWhat to do when things go wrongComplete with a new forward from the author and a discussion guide for forming reading groups/teams, Making Things Happen offers in-depth exercises to help you apply lessons from the book to your job. It is inspiring, funny, honest, and compelling, and definitely the one book that you and your team need to have within arm's reach throughout the life of your project.Coming from the rare perspective of someone who fought difficult battles on Microsoft's biggest projects and taught project design and management for MSTE, Microsoft's internal best practices group, this is valuable advice indeed. It will serve you well with your current work, and on future projects to come.

  • Bitcoin and Cryptocurrency Technologies: A Comprehensive Introduction

    Bitcoin and Cryptocurrency Technologies: A Comprehensive Introduction
    Arvind Narayanan

    Bitcoin and Cryptocurrency Technologies provides a comprehensive introduction to the revolutionary yet often misunderstood new technologies of digital currency. Whether you are a student, software developer, tech entrepreneur, or researcher in computer science, this authoritative and self-contained book tells you everything you need to know about the new global money for the Internet age.How do Bitcoin and its block chain actually work? How secure are your bitcoins? How anonymous are their users? Can cryptocurrencies be regulated? These are some of the many questions this book answers. It begins by tracing the history and development of Bitcoin and cryptocurrencies, and then gives the conceptual and practical foundations you need to engineer secure software that interacts with the Bitcoin network as well as to integrate ideas from Bitcoin into your own projects. Topics include decentralization, mining, the politics of Bitcoin, altcoins and the cryptocurrency ecosystem, the future of Bitcoin, and more.An essential introduction to the new technologies of digital currencyCovers the history and mechanics of Bitcoin and the block chain, security, decentralization, anonymity, politics and regulation, altcoins, and much moreFeatures an accompanying website that includes instructional videos for each chapter, homework problems, programming assignments, and lecture slidesAlso suitable for use with the authors' Coursera online courseElectronic solutions manual (available only to professors)

  • Conceptual Models: Core to Good Design

    Conceptual Models: Core to Good Design
    Jeff Johnson

    People make use of software applications in their activities, applying them as tools in carrying out tasks. That this use should be good for people–easy, effective, efficient, and enjoyable–is a principal goal of design. In this book, we present the notion of Conceptual Models, and argue that Conceptual Models are core to achieving good design. From years of helping companies create software applications, we have come to believe that building applications without Conceptual Models is just asking for designs that will be confusing and difficult to learn, remember, and use. We show how Conceptual Models are the central link between the elements involved in application use: people's tasks (task domains), the use of tools to perform the tasks, the conceptual structure of those tools, the presentation of the conceptual model (i.e., the user interface), the language used to describe it, its implementation, and the learning that people must do to use the application. We further show that putting a Conceptual Model at the center of the design and development process can pay rich dividends: designs that are simpler and mesh better with users' tasks, avoidance of unnecessary features, easier documentation, faster development, improved customer uptake, and decreased need for training and customer support.

  • To Save Everything, Click Here: Technology, Solutionism, and the Urge to Fix Problems that Don’t Exist

    To Save Everything, Click Here: Technology, Solutionism, and the Urge to Fix Problems that Don’t Exist
    Evgeny Morozov

    To Save Everything, Click Here, the new book by the acclaimed author of The Net Delusion, Evgeny Morozov, is a penetrating look at the shape of society in the digital age, of the direction in which the 21st Century may take us, and of the alternate paths we can still chooseOur society is at a crossroads. Smart technology is transforming our world, making many aspects of our lives more convenient, efficient and – in some cases – fun. Better and cheaper sensors can now be embedded in almost everything, and technologies can log the products we buy and the way we use them. But, argues Evgeny Morozov, technology is having a more profound effect on us: it is changing the way we understand human society.In the very near future, technological systems will allow us to make large-scale and sophisticated interventions into many more areas of public life. These are the discourses by which we have always defined our civilisation: politics, culture, public debate, morality, humanism. But how will these discourses be affected when we delegate much of the responsibility for them to technology? The temptation of the digital age is to fix everything – from crime to corruption to pollution to obesity – by digitally quantifying, tracking, or gamifiying behaviour. Yet when we change the motivations for our moral, ethical and civic behaviour, do we also change the very nature of that behaviour? Technology, Morozov proposes, can be a force for improvement – but only if we abandon the idea that it is necessarily revolutionary and instead genuinely interrogate why and how we are using it.From urging us to drop outdated ideas of the internet to showing how to design more humane and democratic technological solutions, To Save Everything, Click Here is about why we should always question the way we use technology.'A devastating exposé of cyber-utopianism by the world's most far-seeing Internet guru' John Gray, author of Straw Dogs'Evgeny Morozov is the most challenging – and best-informed – critic of the Techno-Utopianism surrounding the Internet. If you've ever had the niggling feeling, as you spoon down your google, that there's no such thing as a free lunch, Morozov's book will tell you how you might end up paying for it' Brian Eno'This hard-hitting book argues people have become enslaved to the machines they use to communicate. It is incisive and beautifully written; whether you agree with Morozov or not, he will make you think hard' Richard Sennett, author of TogetherPraise for The Net Delusion:'Gleefully iconoclastic . . . not just unfailingly readable: it is also a provocative, enlightening and welcome riposte to the cyberutopian worldview' Economist'A passionate and heavily researched account of the case against the cyberutopians . . . only by becoming "cyberrealists" can we hope to make humane and effective policy' Bryan Appleyard, New Statesman'Piercing . . . convincing . . . timely' Financial TimesEvgeny Morozov is the author of The Net Delusion: The Dark Side of Internet Freedom (which was the winner of the 2012 Goldsmith Book Prize) and a contributing editor for The New Republic. Previously, he was a visiting scholar at Stanford University, a Scwhartz fellow at the New America Foundation, a Yahoo fellow at the Institute for the Study of Diplomacy at Georgetown, and a fellow at the Open Society Foundations. His monthly column on technology comes out in Slate, Corriere della Sera, El Pais, Frankfurter Allgemeine Zeitung and several other newspapers. He's also written for the New York Times, The Economist, the Wall Street Journal, the Financial Times and the London Review of Books.

  • Glued to Games: How Video Games Draw Us in and Hold Us Spellbound

    Glued to Games: How Video Games Draw Us in and Hold Us Spellbound
    Scott Rigby

    This book offers a practical yet powerful way to understand the psychological appeal and strong motivation to play video games. * Images from classic and modern video games illustrate key points and make the information accessible to all readers * A bibliography of numerous psychological studies support the author's underlying motivational model

  • Cognitive Surplus: Creativity and Generosity in a Connected Age

    Cognitive Surplus: Creativity and Generosity in a Connected Age
    Clay Shirky

    For decades, technology encouraged us to squander our time and as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Clay Shirky examines the changes we will all enjoy as our untapped resources of talent and good will are put to use at last. Since the postwar boom, we've had a surfeit of intellect, energy, and time – a "cognitive surplus." Shirky argues persuasively that this cognitive surplus – rather than being some strange new departure from normal behavior – actually returns our society to forms of collaboration that were natural to us up to and through the early 20th Century. He also charts the vast effects that our cognitive surplus – aided by new technologies – will have on 21st Century society, and how we can best exploit those effects, and how the choices we make are not only economically motivated but driven by the desire for autonomy, competence, and community.

  • Dreaming in Code: Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software

    Dreaming in Code: Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software
    Scott Rosenberg

    Their story takes us through a maze of dead ends and exhilarating breakthroughs as they and their colleagues wrestle not only with the abstraction of code but with the unpredictability of human behavior, especially their own. Along the way, we encounter black holes, turtles, snakes, dragons, axe-sharpening, and yak-shaving—and take a guided tour through the theories and methods, both brilliant and misguided, that litter the history of software development, from the famous “mythical man-month” to Extreme Programming. Not just for technophiles but for anyone captivated by the drama of invention, Dreaming in Code offers a window into both the information age and the workings of the human mind.

  • Social Network Analysis for Startups: Finding connections on the social web

    Social Network Analysis for Startups: Finding connections on the social web
    Maksim Tsvetovat

    Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas.Discover how internal social networks affect a company’s ability to performFollow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprisingLearn how a single special-interest group can control the outcome of a national electionExamine relationships between companies through investment networks and shared boards of directorsDelve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook

  • Watch Me Play: Twitch and the Rise of Game Live Streaming

    Watch Me Play: Twitch and the Rise of Game Live Streaming
    T.L. Taylor

    A look at the revolution in game live streaming and esports broadcastingEvery day thousands of people broadcast their gaming live to audiences over the internet using popular sites such as Twitch, which reaches more than one hundred million viewers a month. In these new platforms for interactive entertainment, big esports events featuring digital game competitors live stream globally, and audiences can interact with broadcasters—and each other—through chat in real time. What are the ramifications of this exploding online industry? Taking readers inside home studios and backstage at large esports events, Watch Me Play investigates the rise of game live streaming and how it is poised to alter how we understand media and audiences.Through extensive interviews and immersion in this gaming scene, T. L. Taylor delves into the inner workings of the live streaming platform Twitch. From branding to business practices, she shows the pleasures and work involved in this broadcasting activity, as well as the management and governance of game live streaming and its hosting communities. At a time when gaming is being reinvented through social media, the potential of an ever-growing audience is transforming user-generated content and alternative distribution methods. These changes will challenge the meaning of ownership and intellectual property and open the way to new forms of creativity.The first book to explore the online phenomenon Twitch and live streaming games, Watch Me Play offers a vibrant look at the melding of private play and public entertainment.

  • Strategic Uses of Social Technology: An Interactive Perspective of Social Psychology

    Strategic Uses of Social Technology: An Interactive Perspective of Social Psychology
    Zachary Birchmeier

    On an everyday basis, we communicate with one another using various technological media, such as text messaging, social networking tools, and electronic mail, in work, educational, and personal settings. As a consequence of the increasing frequency of use and importance of computer-supported interaction, social scientists in particular have heeded the call to understand the social processes involved in such interactions. In this volume, the editors explore how aspects of a situation interact with characteristics of a person to help explain our technologically supported social interactions. The person-by-situation interaction perspective recognizes the powerful role of the situation and social forces on behavior, thought, and emotion, but also acknowledges the importance of person variables in explaining social interaction, including power and gender, social influence, truth and deception, ostracism, and leadership. This important study is of great relevance to modern readers, who are more and more frequently using technology to communicate with one another.

  • The Filter Bubble: What The Internet Is Hiding From You

    The Filter Bubble: What The Internet Is Hiding From You
    Eli Pariser

    Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.Welcome to 2011.Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives – and shows what we can do about it.

  • The Future of the Internet: And How to Stop It

    The Future of the Internet: And How to Stop It
    Jonathan Zittrain

    In The Future of the Internet: And How to Stop It Jonathan Zittrain explores the dangers the internet faces if it fails to balance ever more tightly controlled technologies with the flow of innovation that has generated so much progress in the field of technology. Zittrain argues that today's technological market is dominated by two contrasting business models: the generative and the non-generative. The generative models – the PCs, Windows and Macs of this world – allow third parties to build upon and share through them. The non-generative model is more restricted; appliances such as the xbox, iPod and tomtom might work well, but the only entity that can change the way they operate is the vendor.If we want the internet to survive we need to change. People must wake up to the risk or we could lose everything.

  • Decentralized Applications: Harnessing Bitcoin s Blockchain Technology

    Decentralized Applications: Harnessing Bitcoin’s Blockchain Technology
    Siraj Raval

    Take advantage of Bitcoin’s underlying technology, the blockchain, to build massively scalable, decentralized applications known as dapps. In this practical guide, author Siraj Raval explains why dapps will become more widely used—and profitable—than today’s most popular web apps. You’ll learn how the blockchain’s cryptographically stored ledger, scarce-asset model, and peer-to-peer (P2P) technology provide a more flexible, better-incentivized structure than current software models.Once you understand the theory behind dapps and what a thriving dapp ecosystem looks like, Raval shows you how to use existing tools to create a working dapp. You’ll then take a deep dive into the OpenBazaar decentralized market, and examine two case studies of successful dapps currently in use.Learn advances in distributed-system technology that make distributed data, wealth, identity, computing, and bandwidth possibleBuild a Twitter clone with the Go language, distributed architecture, decentralized messaging app, and peer-to-peer data storeLearn about OpenBazaar’s decentralized market and its structure for supporting transactionsExplore Lighthouse, a decentralized crowdfunding project that rivals sites such as Kickstarter and IndieGogoTake an in-depth look at La’Zooz, a P2P ridesharing app that transmits data directly between riders and drivers

  • Dynamic Systems for Everyone: Understanding How Our World Works, Edition 2

    Dynamic Systems for Everyone: Understanding How Our World Works, Edition 2
    Asish Ghosh

    Systems are everywhere and we are surrounded by them. We are a complex amalgam of systems that enable us to interact with an endless array of external systems in our daily lives. They are electrical, mechanical, social, biological, and many other types that control our environment and our well-being. By appreciating how these systems function, will broaden our understanding of how our world works. Readers from a variety of disciplines will benefit from the knowledge of system behavior they will gain from this book and will be able to apply those principles in various contexts. The treatment of the subject is non-mathematical, and the book considers some of the latest concepts in the systems discipline, such as agent based systems, optimization, and discrete events and procedures. The diverse range of examples provided in this book, will allow readers to:Apply system knowledge at work and in daily life without deep mathematical knowledge;Build models and simulate system behaviors on a personal computer; Optimize systems in many different ways;Reduce or eliminate unintended consequences;Develop a holistic world view .This book will enable readers to not only better interact with the systems in their professional and daily lives, but also allow them to develop and evaluate them for their effectiveness in achieving their designed purpose.Comments from Reviewers: “This is a marvelously well written introduction to Systems Thinking and System Dynamics – I like it because it introduces Systems Thinking with meaningful examples, which everyone should be able to readily connect” – Gene Bellinger, Organizational theorist, systems thinker, and consultant, Director Systems Thinking World “Excellent book …very well written. Mr. Ghosh's world view of system thinking is truly unique” – Peter A. Rizzi, Professor Emeritus, University of Massachusetts Dartmouth “A thorough reading of the book provides an interesting way to view many problems in our society” –Bradford T. Stokes, Poppleton Chair and Professor Emeritus, The Ohio State University College of Medicine “This is a very good and very readable book that is a must read for any person involved in systems theory in any way – which may actually include just about everyone” – Peter G. Martin, Vice President Business Value Consulting, Schneider Electric

  • Towards a Code of Ethics for Artificial Intelligence

    Towards a Code of Ethics for Artificial Intelligence
    Paula Boddington

    The author investigates how to produce realistic and workable ethical codes or regulations in this rapidly developing field to address the immediate and realistic longer-term issues facing us. She spells out the key ethical debates concisely, exposing all sides of the arguments, and addresses how codes of ethics or other regulations might feasibly be developed, looking for pitfalls and opportunities, drawing on lessons learned in other fields, and explaining key points of professional ethics.The book provides a useful resource for those aiming to address the ethical challenges of AI research in meaningful and practical ways.

  • Cryptocurrency: Mining, Investing and Trading in Blockchain for Beginners. How to Buy Cryptocurrencies (Bitcoin, Ethereum, Ripple, Litecoin or Dash) and what wallet to use. Crypto currency investment strategies

    Cryptocurrency: Mining, Investing and Trading in Blockchain for Beginners. How to Buy Cryptocurrencies (Bitcoin, Ethereum, Ripple, Litecoin or Dash) and what wallet to use. Crypto currency investment strategies
    Travis Goleman

    Lots of investment opportunities have come and gone. Now is the time for cryptocurrencies, so do not miss the boat.Thе block сhаin is an online dесеntrаliѕеd рubliс ledger of аll digitаl trаnѕасtiоnѕ thаt have taken рlасе. It iѕ digitаl currency's equivalent оf a high street bаnk'ѕ lеdgеr thаt records trаnѕасtiоnѕ bеtwееn twо раrtiеѕ. Juѕt аѕ our mоdеrn bаnking ѕуѕtеm couldn't function withоut thе mеаnѕ tо rесоrd the еxсhаngеѕ of fiat сurrеnсу bеtwееn individuаlѕ, ѕо tоо соuld a digital nеtwоrk nоt function withоut thе trust thаt соmеѕ frоm thе ability to ассurаtеlу record thе еxсhаngе of digitаl currency bеtwееn раrtiеѕ. It is decentralised in thе ѕеnѕе that, unlikе a trаditiоnаl bank whiсh iѕ thе ѕоlе hоldеr оf an еlесtrоniс mаѕtеr lеdgеr оf its ассоunt hоldеr'ѕ ѕаvingѕ thе blосk chain lеdgеr is ѕhаrеd аmоng аll mеmbеrѕ оf the network аnd iѕ nоt subject to the tеrmѕ аnd conditions оf аnу particular financial inѕtitutiоn оr country. The роtеntiаl оf the blосk сhаin tо improve the way wе соmmuniсаtе, bank, manage оur аѕѕеtѕ еtс iѕ hugе аnd оnlу limitеd bу the imagination of реорlе in thе Crypto Cоmmunitу аnd thе willingness оf сurrеnt inѕtitutiоnѕ to сhаngе. This book will open your eyes and help you understand the cryptocurrency future that is going to inevitably come!

  • Google AdWords: Managing Your Advertising Program

    Google AdWords: Managing Your Advertising Program
    Anastasia Holdren

    Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge.Learn the advantages of proper account structure based on tightly knit themesUnderstand AdWords auction and the importance of keyword Quality ScoreDetermine your preferred bidding model and daily ad budgetEvaluate campaign performance by timeframe, keyword, and other criteriaHone your keyword list whenever search queries trigger your adsAdd negative keywords to filter out irrelevant queriesOutperform competitors and organic search results with targeted ad copyDetermine conversion goals, and use AdWords tools to track them

  • The Most Human Human: What Artificial Intelligence Teaches Us About Being Alive

    The Most Human Human: What Artificial Intelligence Teaches Us About Being Alive
    Brian Christian

    For the first time in history, we are interacting with computers so sophisticated that we think they're human beings. This is a remarkable feat of human ingenuity, but what does it say about our humanity? Are we really no better at being human than the machines we've created?By mimicking our behaviour and conversation, computers have recently come within a single vote of passing the Turing Test, the widely accepted threshold at which a machine can be said to be 'thinking' or 'intelligent'. In this witty, wide-ranging and inspiring investigation, Brian Christian takes the recent and breathtaking advances in artificial intelligence as the opportunity to rethink what it means to be human, and what it means to be intelligent, in the 21st century.Competing head-to-head with the world's leading AI programmes at the annual Turing Test competition, he uses their astonishing achievements as well as their equally fascinating failings to reveal our most human abilities: to learn, to communicate, to intuit and to understand. And in an age when computers may be steering us away from these activities, he shows us how to become the most human humans that we can be.Drawing on science, philosophy, literature and the arts, and touching on aspects of life as diverse as language, work, school, chess, speed-dating, art, video games, psychiatry and the law, The Most Human Human shows that that far from being a threat to our humanity, computers provide a better means than ever before of understanding what it is.

  • Facebook Fanatic: Explode Your Popularity, Secure Your Privacy and Buzz Your Band on Facebook

    Facebook Fanatic: Explode Your Popularity, Secure Your Privacy and Buzz Your Band on Facebook
    BottleTree Books LLC (Firm)

    Make your face royalty on Facebook. Get insanely popular. Buzz a band or book. Zoom a political career or film. Secure privacy in every area. With over 30 million users Facebook is one of the world's largest social networking sites and it has been making major changes. Are you wondering about all those new Facebook applications? Feel lost and overwhelmed? Concerned about privacy? Don't be! "Facebook Fanatic" is a guide on all areas of Facebook. Dominate it instead of being just part of it. Find out how to get crazy popular. Read how to secure your privacy in every area. Got a band? Learn over 70 ways to buzz a band on Facebook. Are you a filmmaker, politician or author? Launch your career to 30 million potential customers. Here are a few of the topics covered: Popularity Tips and Tricks to Make You Facebook Royalty; Secret HTML; The Coolest New Facebook Applications; Show Multiple Videos on Your Profile at One Time; Poking and Prodding, Oh My; Rock the Facebook Vote; Make Money with Facebook Marketplace; Be a Blog Hog; Climbing the Wall; Go Underground on Facebook with Little Used Privacy Settings; Make Money Off Your Videos; Over 70 Ways to Buzz Your Band; 55 Ways for Authors to Buzz Their Book; 60 Ways to Get Films and Shorts Recognized; and 40 Ways to Zoom a Political Campaign.

  • Advertising 2.0: Social Media Marketing in a Web 2.0 World

    Advertising 2.0: Social Media Marketing in a Web 2.0 World
    Tracy L. Tuten

    Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry–like major advertisers setting up shop in Second Life and other alternate realities–have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application.Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand. She also describes–way out on the leading edge and sure to turn conventional advertising on its head–how smart marketers let consumers generate ad content for products and brands. While the trade press frequently publishes news of companies using innovative communications techniques, there are hardly any books telling people how to take the plunge into the newest forms of advertising. Advertising 2.0 presents the current state of online advertising, and best practices for using techniques like consumer-generated advertising, social networking, online product reviews, viral video, Second Life, alternate reality games, and more. It also includes case studies and examples of successes and mistakes. Companies and brands featured include Nine Inch Nails, Audi, 42 Entertainment, MySpace, YouTube, Dogster, Vodaphone, Leo Burnett, and others. Best, each method described includes guidelines for getting the most out of the technique, thereby letting advertisers cut through the clutter to touch the hearts of customers worldwide.

  • The New Community Rules: Marketing on the Social Web

    The New Community Rules: Marketing on the Social Web
    Tamar Weinberg

    Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you:Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awarenessLearn the art of conversation marketing, and how social media thrives on honesty and transparencyManage and enhance your online reputation through the social webTap into the increasingly influential video and podcasting marketDiscover which tactics work — and which don't — by learning about what other marketers have triedMany consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

  • Online Community Handbook: Building your business and brand on the Web

    Online Community Handbook: Building your business and brand on the Web
    Anna Buss

    Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to: • identify the business objectives for your online community• develop a community strategy to recruit and retain members• create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate• take advantage of free advertising opportunities• use communities to gain market insights and establish a direct line to your customer base In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.

  • Digital Identity: Unmasking Identity Management Architecture (IMA)

    Digital Identity: Unmasking Identity Management Architecture (IMA)
    Phillip J. Windley

    The rise of network-based, automated services in the past decade has definitely changed the way businesses operate, but not always for the better. Offering services, conducting transactions and moving data on the Web opens new opportunities, but many CTOs and CIOs are more concerned with the risks. Like the rulers of medieval cities, they've adopted a siege mentality, building walls to keep the bad guys out. It makes for a secure perimeter, but hampers the flow of commerce.Fortunately, some corporations are beginning to rethink how they provide security, so that interactions with customers, employees, partners, and suppliers will be richer and more flexible. Digital Identity explains how to go about it. This book details an important concept known as "identity management architecture" (IMA): a method to provide ample protection while giving good guys access to vital information and systems. In today's service-oriented economy, digital identity is everything. IMA is a coherent, enterprise-wide set of standards, policies, certifications and management activities that enable companies like yours to manage digital identity effectively–not just as a security check, but as a way to extend services and pinpoint the needs of customers.Author Phil Windley likens IMA to good city planning. Cities define uses and design standards to ensure that buildings and city services are consistent and workable. Within that context, individual buildings–or system architectures–function as part of the overall plan. With Windley's experience as VP of product development for [email protected] and CIO of Governor Michael Leavitt's administration in Utah, he provides a rich, real-world view of the concepts, issues, and technologies behind identity management architecture.How does digital identity increase business opportunity? Windley's favorite example is the ATM machine. With ATMs, banks can now offer around-the-clock service, serve more customers simultaneously, and do it in a variety of new locations. This fascinating book shows CIOs, other IT professionals, product managers, and programmers how security planning can support business goals and opportunities, rather than holding them at bay.

  • Theatre and Social Media

    Theatre and Social Media
    Patrick Lonergan

    Social media has become an increasingly prevalent aspect of our lives, used daily by many people. In this timely study, Patrick Lonergan examines the relationship between social media and theatre. He argues that social media is itself a performance space, analysing how it's used by both theatres and audiences and also in connection with each other.

  • The Essential Persona Lifecycle: Your Guide to Building and Using Personas

    The Essential Persona Lifecycle: Your Guide to Building and Using Personas
    Tamara Adlin

    The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organizedConception and gestation — Step-by-step instructions to move from assumptions to completed personasBirth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right timeAdulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycleLifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next onePractical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROIInvaluable guide that gives you a quick reference for incorporating personas into a product development processFeatures all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

  • Technopoly: The Surrender of Culture to Technology

    Technopoly: The Surrender of Culture to Technology
    Neil Postman

    In this witty, often terrifying work of cultural criticism, the author of Amusing Ourselves to Death chronicles our transformation into a Technopoly: a society that no longer merely uses technology as a support system but instead is shaped by it—with radical consequences for the meanings of politics, art, education, intelligence, and truth.

  • Blockchain: Blueprint for a New Economy

    Blockchain: Blueprint for a New Economy
    Melanie Swan

    Bitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after mainframes, PCs, the Internet, and mobile/social networking.Author Melanie Swan, Founder of the Institute for Blockchain Studies, explains that the blockchain is essentially a public ledger with potential as a worldwide, decentralized record for the registration, inventory, and transfer of all assets—not just finances, but property and intangible assets such as votes, software, health data, and ideas.Topics include:Concepts, features, and functionality of Bitcoin and the blockchainUsing the blockchain for automated tracking of all digital endeavorsEnabling censorship?resistant organizational modelsCreating a decentralized digital repository to verify identityPossibility of cheaper, more efficient services traditionally provided by nationsBlockchain for science: making better use of the data-mining networkPersonal health record storage, including access to one’s own genomic dataOpen access academic publishing on the blockchainThis book is part of an ongoing O’Reilly series. Mastering Bitcoin: Unlocking Digital Crypto-Currencies introduces Bitcoin and describes the technology behind Bitcoin and the blockchain. Blockchain: Blueprint for a New Economy considers theoretical, philosophical, and societal impact of cryptocurrencies and blockchain technologies.

  • Republic of Outsiders: The Power of Amateurs, Dreamers, and Rebels

    Republic of Outsiders: The Power of Amateurs, Dreamers, and Rebels
    Alissa Quart

    “Vivid portraits” of individuals and subcultures by a writer who “unmasks the assumptions we make about what counts as normal” (The New York Times). They are outsiders who seek to redefine fields from mental health to diplomacy to music. They push boundaries and transform ideas. They include filmmakers crowdsourcing their work, transgender and autistic activists, and Occupy Wall Street’s “alternative bankers.” These people create and package themselves in a practice cultural critic Alissa Quart dubs “identity innovation.” In this “fascinating” book, Quart introduces us to individuals who have created new structures to keep themselves sane, fulfilled, and, on occasion, paid. This deeply reported book shows how these groups now gather, organize, and create new communities and economies. Without a middleman, freed of established media, and highly mobile, unusual ideas and cultures are able to spread more quickly and find audiences and allies. Republic of Outsiders is a critical examination of those for whom being rebellious, marginal, or amateur is a source of strength (Barbara Ehrenreich). “Even if you don’t consider yourself an outsider or a rebel, Quart’s book has several lessons for creative work, particularly when it comes to making art outside a heavily commercial system.” —Fast Company “One of the smartest cultural interpreters of her generation. In Republic of Outsiders, she mixes sharp-eyed analysis with an empathetic heart. The result is a great read, and a brand-new lens through which to view outsiders, insiders—and ourselves.” —Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking

  • Ten Arguments For Deleting Your Social Media Accounts Right Now

    Ten Arguments For Deleting Your Social Media Accounts Right Now
    Jaron Lanier

    Social media is supposed to bring us together – but it is tearing us apart. 'A blisteringly good, urgent, essential read' Zadie SmithThe evidence suggests that social media is making us sadder, angrier, less empathetic, more fearful, more isolated and more tribal.Jaron Lanier is the world-famous Silicon Valley scientist-pioneer who first alerted us to the dangers of social media. In this witty and urgent manifesto he explains why its toxic effects are at the heart of its design, and, in ten simple arguments, why liberating yourself from its hold will transform your life and the world for the better. WITH A NEW AFTERWORD BY THE AUTHOR ‘Informed, heartfelt and often entertaining … a timely reminder that even if we can’t bring ourselves to leave social media altogether, we should always think critically about how it works’ Sunday Times ‘Indispensable. Everyone who wants to understand the digital world, its pitfalls and possibilities should read this book – now’ Matthew d’Ancona, author of Post-Truth

  • Architects of Intelligence: The truth about AI from the people building it

    Architects of Intelligence: The truth about AI from the people building it
    Martin Ford

    Financial Times Best Books of the Year 2018TechRepublic Top Books Every Techie Should ReadBook DescriptionHow will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level machine intelligence? What should we be concerned about as artificial intelligence advances?Architects of Intelligence contains a series of in-depth, one-to-one interviews where New York Times bestselling author, Martin Ford, uncovers the truth behind these questions from some of the brightest minds in the Artificial Intelligence community.Martin has wide-ranging conversations with twenty-three of the world's foremost researchers and entrepreneurs working in AI and robotics: Demis Hassabis (DeepMind), Ray Kurzweil (Google), Geoffrey Hinton (Univ. of Toronto and Google), Rodney Brooks (Rethink Robotics), Yann LeCun (Facebook) , Fei-Fei Li (Stanford and Google), Yoshua Bengio (Univ. of Montreal), Andrew Ng (AI Fund), Daphne Koller (Stanford), Stuart Russell (UC Berkeley), Nick Bostrom (Univ. of Oxford), Barbara Grosz (Harvard), David Ferrucci (Elemental Cognition), James Manyika (McKinsey), Judea Pearl (UCLA), Josh Tenenbaum (MIT), Rana el Kaliouby (Affectiva), Daniela Rus (MIT), Jeff Dean (Google), Cynthia Breazeal (MIT), Oren Etzioni (Allen Institute for AI), Gary Marcus (NYU), and Bryan Johnson (Kernel).Martin Ford is a prominent futurist, and author of Financial Times Business Book of the Year, Rise of the Robots. He speaks at conferences and companies around the world on what AI and automation might mean for the future.Meet the minds behind the AI superpowers as they discuss the science, business and ethics of modern artificial intelligence. Read James Manyika’s thoughts on AI analytics, Geoffrey Hinton’s breakthroughs in AI programming and development, and Rana el Kaliouby’s insights into AI marketing. This AI book collects the opinions of the luminaries of the AI business, such as Stuart Russell (coauthor of the leading AI textbook), Rodney Brooks (a leader in AI robotics), Demis Hassabis (chess prodigy and mind behind AlphaGo), and Yoshua Bengio (leader in deep learning) to complete your AI education and give you an AI advantage in 2019 and the future.

  • The Blind Giant: How to Survive in the Digital Age

    The Blind Giant: How to Survive in the Digital Age
    Nick Harkaway

    The digital age. An age of isolation, warped communication, disintegrating community. Where unfiltered and unregulated information pours relentlessly into our lives, destroying what it means to be human. Or an age of marvels. Where there is a world of wonder at our fingertips. Where we can communicate across the globe, learn in the blink of an eye, pull down the barriers that divide us and move forward together. Whatever your reaction to technological culture, the speed with which our world is changing is both mesmerising and challenging. In The Blind Giant, novelist and tech blogger Nick Harkaway draws together fascinating and disparate ideas to challenge the notion that digital culture is the source of all our modern ills, while at the same time showing where the dangers are real and suggesting how they can be combated. Ultimately, the choice is ours: engage with the machines that we have created, or risk creating a world which is designed for corporations and computers rather than people. This is an essential handbook for everyone trying to be human in a digital age.

  • Diffusion of Innovations, 5th Edition: Edition 5

    Diffusion of Innovations, 5th Edition: Edition 5
    Everett M. Rogers

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

  • Understanding Open Source and Free Software Licensing: Guide to Navigating Licensing Issues in Existing & New Software

    Understanding Open Source and Free Software Licensing: Guide to Navigating Licensing Issues in Existing & New Software
    Andrew M. St. Laurent

    If you've held back from developing open source or free software projects because you don't understand the implications of the various licenses, you're not alone. Many developers believe in releasing their software freely, but have hesitated to do so because they're concerned about losing control over their software. Licensing issues are complicated, and both the facts and fallacies you hear word-of-mouth can add to the confusion.Understanding Open Source and Free Software Licensing helps you make sense of the different options available to you. This concise guide focuses on annotated licenses, offering an in-depth explanation of how they compare and interoperate, and how license choices affect project possibilities. Written in clear language that you don't have to be a lawyer to understand, the book answers such questions as: What rights am I giving up? How will my use of OS/FS licensing affect future users or future developers? Does a particular use of this software–such as combining it with proprietary software–leave me vulnerable to lawsuits?Following a quick look at copyright law, contracts, and the definition of "open source," the book tackles the spectrum of licensing, including:The MIT (or X), BSD, Apache and Academic Free licensesThe GPL, LGPL, and Mozilla licensesThe QT, Artistic, and Creative Commons licensesClassic Proprietary licensesSun Community Source license and Microsoft Shared Source projectThe book wraps up with a look at the legal effects–both positive and negative–of open source/free software licensing.Licensing is a major part of what open source and free software are all about, but it's still one of the most complicated areas of law. Even the very simple licenses are tricky. Understanding Open Source and Free Software Licensing bridges the gap between the open source vision and the practical implications of its legal underpinnings. If open source and free software licenses interest you, this book will help you understand them. If you're an open source/free software developer, this book is an absolute necessity.

  • Tubes: Behind the Scenes at the Internet

    Tubes: Behind the Scenes at the Internet
    Andrew Blum

    Tubes: Behind the Scenes at the Internet by Andrew Blum is…'Utterly engrossing. The year's most original and stimulating 'travel' book. Even the most geek-wary of readers will enjoy' Independent'Entertaining and illuminating. Excels at rooting the Internet in real-world locations. Full of memorable images that make its complex architecture easier to comprehend' ObserverThe Internet. Home to the most important and intimate aspects of our lives. Our careers, our relationships, our selves, all of them are out there – online. So … where is that exactly? And who's in charge again? And what if it breaks?In Tubes Andrew Blum takes us on a gripping backstage tour of the real but hidden world of the Internet, introducing us to the remarkable clan of insiders and eccentrics who own, design and run it everyday. He uncovers the secret data warehouses where our online selves are stored, peels back the wires that transport us across the globe, reveals its mammoth hubs and surprising alley-ways, explaining what the Internet actually is, where it is, how it got there – and, yes, what happens when it breaks.'An engaging reminder that, cyber-Utopianism aside, the Internet is as much a thing of flesh and steel as any industrial-age lumber mill or factory. An excellent introduction to the nuts and bolts of how exactly it all works and a timely antidote to oft-repeated abstractions about "cyberspace" or "cloud computing" Economist'Makes hard-to-grasp concepts easy to understand, even obvious. The history, in particular, is one of the best and most memorable I have ever read' New Scientist'A Quixotic and winning book with a knack for bundling packets of data into memorable observations. This valuable book leaves you with its share of unsettling visions, but there are comic ones too' The New York Times'For a full understanding of the Internet on every level, this book is a must-read' Techzone'A great, playful, wondrous read' ArsTechnica'Blum is perhaps the millennial generation's John McPhee, chronicling an arcane journey of deep relevance to everyday life. For non-techies, the book is a very accessible revelation' Forbes'All too awesome to behold. Andrew Blum's fascinating book demystifies the earthly geography of this most ethereal terra incognita' Joshua Foer, author of Moonwalking with Einstein'Compelling and profound. You will never open an e-mail in quite the same way again' Tom Vanderbilt, author of Traffic'One of our best writers. A compelling story of an altogether new realm where the virtual world meets the physical' Paul Goldberger, New Yorker'The Internet really IS a series of tubes! Who knew?' David Pogue, The New York TimesAndrew Blum writes about architecture, infrastructure and technology for many publications, including the New Yorker, The New York Times, Bloomberg Businessweek, Slate and Popular Science. He is a correspondent for Wired, a contributing editor to Metropolis and lives in his hometown of New York City.

  • Learning XNA 4.0: Game Development for the PC, Xbox 360, and Windows Phone 7

    Learning XNA 4.0: Game Development for the PC, Xbox 360, and Windows Phone 7
    Aaron Reed

    Want to develop games for Xbox 360 and Windows Phone 7? This hands-on book will get you started with Microsoft's XNA 4.0 development framework right away — even if you have no experience developing games. Although XNA includes several key concepts that can be difficult for beginning web developers to grasp, Learning XNA 4.0 shortens the learning curve by walking you through the framework in a clear and understandable step-by-step format.Each chapter offers a self-contained lesson with illustrations and annotated examples, along with exercises and review questions to help you test your understanding and practice new skills as you go. Once you've finished this book, you'll know how to develop your own sophisticated games from start to finish.Learn game development from 2D animation to 3D cameras and effectsDelve into high-level shader language (HLSL) and introductory artificial intelligence conceptsBuild three complete, exciting games using 2D, 3D, and multiplayer techniquesDevelop for and deploy your games to the Xbox 360 and Windows Phone 7

  • Move Fast and Break Things: How Facebook, Google, and Amazon Have Cornered Culture and What It Means For All Of Us

    Move Fast and Break Things: How Facebook, Google, and Amazon Have Cornered Culture and What It Means For All Of Us
    Jonathan Taplin

    A Financial Times 'Best Thing I Read This Year' LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARDGoogle. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content – the artists, writers and musicians – are finding they can no longer survive in this unforgiving economic landscape. But it didn’t have to be this way. In Move Fast and Break Things, Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the entrepreneurs like Peter Thiel and Larry Page who founded these all-powerful companies. Their unprecedented growth came at the heavy cost of tolerating piracy of books, music and film, while at the same time promoting opaque business practices and subordinating the privacy of individual users to create the surveillance marketing monoculture in which we now live.It is the story of a massive reallocation of revenue in which $50 billion a year has moved from the creators and owners of content to the monopoly platforms. With this reallocation of money comes a shift in power. Google, Facebook and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from creators to platforms could have been achieved and why it has gone unchallenged for so long.And if you think that’s got nothing to do with you, their next move is to come after your jobs. Move Fast and Break Things is a call to arms, to say that is enough is enough and to demand that we do everything in our power to create a different future.

  • Colossus: The secrets of Bletchley Park s code-breaking computers

    Colossus: The secrets of Bletchley Park’s code-breaking computers
    B. Jack Copeland

    At last – the secrets of Bletchley Park's powerful codebreaking computers. This is a history of Colossus, the world's first fully-functioning electronic digital computer. Colossus was used during the Second World War at the Government Code and Cypher School at Bletchley Park, where it played an invaluable role cracking enemy codes. Until very recently, much about the Colossus machine was shrouded in secrecy, largely because the codes that were employed remained in use by the British security services until a short time ago. This book only became possible due to the declassification in the US of wartime documents. With an introductory essay on cryptography and the history of code-breaking by Simon Singh, this book reveals the workings of Colossus and the extraordinary staff at Bletchley Park through personal accounts by those who lived and worked with the computer. Among them is the testimony of Thomas Flowers, who was the architect of Colossus and whose personal account, written shortly before he died, is published here for the first time. Other essays consider the historical importance of this remarkable machine, and its impact on the generations of computing technology that followed.

  • Cracking the IT Architect Interview

    Cracking the IT Architect Interview
    Sameer Paradkar

    The ultimate guide to successful interviews for Enterprise, Business, Domain, Solution, and Technical Architect roles as well as IT Advisory Consultant and Software Designer rolesAbout This BookLearn about Enterprise Architects IT strategy and NFR – this book provides you with methodologies, best practices, and frameworks to ace your interviewA holistic view of key architectural skills and competencies with 500+ questions that cover 12 domains100+ diagrams depicting scenarios, models, and methodologies designed to help you prepare for your interviewWho This Book Is ForThis book is for aspiring enterprise, business, domain, solution, and technical architects. It is also ideal for IT advisory consultants and IT designers who wish to interview for such a role. Interviewers will be able leverage this book to make sure they hire candidates with the right competencies to meet the role requirements.What You Will LearnLearn about IT strategies, NFR, methodologies, best practices, and frameworks to ace your interviewGet a holistic view of key concepts, design principles, and patterns related to evangelizing web and Java enterprise applicationsDiscover interview preparation guidelines through case studiesUse this as a reference guide for adopting best practices, standards, and design guidelinesGet a better understanding with 60+ diagrams depicting various scenarios, models, and methodologiesBenefit from coverage of all architecture domains including EA (Business, Data, Infrastructure, and Application), SA, integration, NFRs, security, and SOA, with extended coverage from IT strategies to the NFR domainIn DetailAn architect attends multiple interviews for jobs or projects during the course of his or her career. This book is an interview resource created for designers, consultants, technical, solution, domain, enterprise, and chief architects to help them perform well in interview discussions and launch a successful career.The book begins by providing descriptions of architecture skills and competencies that cover the 12 key domains, including 350+ questions relating to these domains. The goal of this book is to cover all the core architectural domains. From an architect's perspective, it is impossible to revise or learn about all these key areas without a good reference guide – this book is the solution. It shares experiences, learning, insights, and proven methodologies that will benefit practitioners, SMEs, and aspirants in the long run.This book will help you tackle the NFR domain, which is a key aspect pertaining to architecting applications.It typically takes years to understand the core concepts, fundamentals, patterns, and principles related to architecture and designs. This book is a goldmine for the typical questions asked during an interview and will help prepare you for success!Style and approachThis book will help you prepare for interviews for architectural profiles by providing likely questions, explanations, and expected answers. It is an insight-rich guide that will help you develop strategic, tactical, and operational thinking for your interview.

  • YouTube: An Insider s Guide to Climbing the Charts

    YouTube: An Insider’s Guide to Climbing the Charts
    Alan Lastufka

    Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about — especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:Storytelling and directingShooting, editing, and renderingCreating your very own channelBroadcasting user-generated contentRe-broadcasting commercial contentCultivating a devoted audienceFitting into the YouTube communityBecoming a success storyJoin Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan. Alan and Michael understand viral marketing — and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

  • Introducing Ethereum and Solidity: Foundations of Cryptocurrency and Blockchain Programming for Beginners

    Introducing Ethereum and Solidity: Foundations of Cryptocurrency and Blockchain Programming for Beginners
    Chris Dannen

    Learn how to use Solidity and the Ethereum project – second only to Bitcoin in market capitalization. Blockchain protocols are taking the world by storm, and the Ethereum project, with its Turing-complete scripting language Solidity, has rapidly become a front-runner. This book presents the blockchain phenomenon in context; then situates Ethereum in a world pioneered by Bitcoin.See why professionals and non-professionals alike are honing their skills in smart contract patterns and distributed application development. You'll review the fundamentals of programming and networking, alongside its introduction to the new discipline of crypto-economics. You'll then deploy smart contracts of your own, and learn how they can serve as a back-end for JavaScript and HTML applications on the Web.Many Solidity tutorials out there today have the same flaw: they are written for “advanced” JavaScript developers who want to transfer their skills to a blockchain environment. Introducing Ethereum and Solidity is accessible to technology professionals and enthusiasts of all levels. You’ll find exciting sample code that can move forward real world assets in both the academic and the corporate arenas. Find out now why this book is a powerful gateway for creative technologists of all types, from concept to deployment.What You’ll LearnSee how Ethereum (and other cryptocurrencies) workCompare distributed apps (dapps) to web appsWrite Ethereum smart contracts in Solidity Connect Ethereum smart contracts to your HTML/CSS/JavaScript web applicationsDeploy your own dapp, coin, and blockchainWork with basic and intermediate smart contractsWho This Book Is For Anyone who is curious about Ethereum or has some familiarity with computer science Product managers, CTOs, and experienced JavaScript programmers Experts will find the advanced sample projects in this book rewarding because of the power of Solidity

  • Hackers & Painters: Big Ideas from the Computer Age

    Hackers & Painters: Big Ideas from the Computer Age
    Paul Graham

    "The computer world is like an intellectual Wild West, in which you can shoot anyone you wish with your ideas, if you're willing to risk the consequences. " –from Hackers & Painters: Big Ideas from the Computer Age, by Paul GrahamWe are living in the computer age, in a world increasingly designed and engineered by computer programmers and software designers, by people who call themselves hackers. Who are these people, what motivates them, and why should you care?Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls "an intellectual Wild West."The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.

  • Service Design: From Insight to Inspiration

    Service Design: From Insight to Inspiration
    Andy Polaine

    Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.

  • Interactions with Search Systems

    Interactions with Search Systems
    Ryen W. White

    Information seeking is a fundamental human activity. In the modern world, it is frequently conducted through interactions with search systems. The retrieval and comprehension of information returned by these systems is a key part of decision making and action in a broad range of settings. Advances in data availability coupled with new interaction paradigms, and mobile and cloud computing capabilities, have created a broad range of new opportunities for information access and use. In this comprehensive book for professionals, researchers, and students involved in search system design and evaluation, search expert Ryen White discusses how search systems can capitalize on new capabilities and how next-generation systems must support higher order search activities such as task completion, learning, and decision making. He outlines the implications of these changes for the evolution of search evaluation, as well as challenges that extend beyond search systems in areas such as privacy and societal benefit.

  • Windows 8 Hacks: Tips & Tools for Unlocking the Power of Tablets and Desktops

    Windows 8 Hacks: Tips & Tools for Unlocking the Power of Tablets and Desktops
    Preston Gralla

    Windows 8 is quite different than previous Microsoft operating systems, but it’s still eminently hackable. With this book, you’ll learn how to make a variety of modifications, from speeding up boot time and disabling the Lock screen to hacking native apps and running Windows 8 on a Mac. And that’s just the beginning. You’ll find more than 100 standalone hacks on performance, multimedia, networking, the cloud, security, email, hardware, and more. Not only will you learn how to use each hack, you’ll also discover why it works.Add folders and other objects to the Start screenRun other Windows versions inside Windows 8Juice up performance and track down bottlenecksUse the SkyDrive cloud service to sync your files everywhereSpeed up web browsing and use other PCs on your home networkSecure portable storage and set up a virtual private networkHack Windows 8 Mail and services such as OutlookCombine storage from different devices into one big virtual diskTake control of Window 8 setting with the Registry

  • Delete: The Virtue of Forgetting in the Digital Age

    Delete: The Virtue of Forgetting in the Digital Age
    Viktor Mayer-Schönberger

    Delete looks at the surprising phenomenon of perfect remembering in the digital age, and reveals why we must reintroduce our capacity to forget. Digital technology empowers us as never before, yet it has unforeseen consequences as well. Potentially humiliating content on Facebook is enshrined in cyberspace for future employers to see. Google remembers everything we've searched for and when. The digital realm remembers what is sometimes better forgotten, and this has profound implications for us all. In Delete, Viktor Mayer-Schönberger traces the important role that forgetting has played throughout human history, from the ability to make sound decisions unencumbered by the past to the possibility of second chances. The written word made it possible for humans to remember across generations and time, yet now digital technology and global networks are overriding our natural ability to forget–the past is ever present, ready to be called up at the click of a mouse. Mayer-Schönberger examines the technology that's facilitating the end of forgetting–digitization, cheap storage and easy retrieval, global access, and increasingly powerful software–and describes the dangers of everlasting digital memory, whether it's outdated information taken out of context or compromising photos the Web won't let us forget. He explains why information privacy rights and other fixes can't help us, and proposes an ingeniously simple solution–expiration dates on information–that may. Delete is an eye-opening book that will help us remember how to forget in the digital age.

  • Hackers: Heroes of the Computer Revolution - 25th Anniversary Edition

    Hackers: Heroes of the Computer Revolution – 25th Anniversary Edition
    Steven Levy

    This 25th anniversary edition of Steven Levy's classic book traces the exploits of the computer revolution's original hackers — those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.Levy profiles the imaginative brainiacs who found clever and unorthodox solutions to computer engineering problems. They had a shared sense of values, known as "the hacker ethic," that still thrives today. Hackers captures a seminal period in recent history when underground activities blazed a trail for today's digital world, from MIT students finagling access to clunky computer-card machines to the DIY culture that spawned the Altair and the Apple II.

  • Understanding Digital Humanities

    Understanding Digital Humanities
    D. Berry

    Confronting the digital revolution in academia, this book examines the application of new computational techniques and visualisation technologies in the Arts & Humanities. Uniting differing perspectives, leading and emerging scholars discuss the theoretical and practical challenges that computation raises for these disciplines.

  • Lost in a Good Game: Why we play video games and what they can do for us

    Lost in a Good Game: Why we play video games and what they can do for us
    Pete Etchells

    'Etchells writes eloquently … A heartfelt defence of a demonised pastime' The Times 'Once in an age, a piece of culture comes along that feels like it was specifically created for you, the beats and words and ideas are there because it is your life the creator is describing. Lost In A Good Game is exactly that. It will touch your heart and mind. And even if Bowser, Chun-li or Q-Bert weren't crucial parts of your youth, this is a flawless victory for everyone' Adam Rutherford When Pete Etchells was 14, his father died from motor neurone disease. In order to cope, he immersed himself in a virtual world – first as an escape, but later to try to understand what had happened. Etchells is now a researcher into the psychological effects of video games, and was co-author on a recent paper explaining why WHO plans to classify ‘game addiction’ as a danger to public health are based on bad science and (he thinks) are a bad idea. In this, his first book, he journeys through the history and development of video games – from Turing’s chess machine to mass multiplayer online games like World of Warcraft- via scientific study, to investigate the highs and lows of playing and get to the bottom of our relationship with games – why we do it, and what they really mean to us. At the same time, Lost in a Good Game is a very unusual memoir of a writer coming to terms with his grief via virtual worlds, as he tries to work out what area of popular culture we should classify games (a relatively new technology) under.

  • Everyware: The Dawning Age of Ubiquitous Computing

    Everyware: The Dawning Age of Ubiquitous Computing
    Adam Greenfield

    Ubiquitous computing–almost imperceptible, but everywhere around us–is rapidly becoming a reality. How will it change us? how can we shape its emergence? Smart buildings, smart furniture, smart clothing… even smart bathtubs. networked street signs and self-describing soda cans. Gestural interfaces like those seen in Minority Report. The RFID tags now embedded in everything from credit cards to the family pet. All of these are facets of the ubiquitous computing author Adam Greenfield calls "everyware." In a series of brief, thoughtful meditations, Greenfield explains how everyware is already reshaping our lives, transforming our understanding of the cities we live in, the communities we belong to–and the way we see ourselves. What are people saying about the book? "Adam Greenfield is intense, engaged, intelligent and caring. I pay attention to him. I counsel you to do the same." –HOWARD RHEINGOLD, AUTHOR, SMART MOBS: THE NEXT SOCIAL REVOLUTION "A gracefully written, fascinating, and deeply wise book on one of the most powerful ideas of the digital age–and the obstacles we must overcome before we can make ubiquitous computing a reality."–STEVE SILBERMAN, EDITOR, WIRED MAGAZINE "Adam is a visionary. he has true compassion and respect for ordinary users like me who are struggling to use and understand the new technology being thrust on us at overwhelming speed."–REBECCA MACKINNON, BERKMAN CENTER FOR INTERNET AND SOCIETY, HARVARD UNIVERSITY Everyware is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.

  • Alone Together: Why We Expect More from Technology and Less from Each Other

    Alone Together: Why We Expect More from Technology and Less from Each Other
    Sherry Turkle

    A groundbreaking book by one of the most important thinkers of our time shows how technology is warping our social lives and our inner ones Technology has become the architect of our intimacies. Online, we fall prey to the illusion of companionship, gathering thousands of Twitter and Facebook friends, and confusing tweets and wall posts with authentic communication. But this relentless connection leads to a deep solitude. MIT professor Sherry Turkle argues that as technology ramps up, our emotional lives ramp down. Based on hundreds of interviews and with a new introduction taking us to the present day, Alone Together describes changing, unsettling relationships between friends, lovers, and families.

  • Building the Virtual State: Information Technology and Institutional Change

    Building the Virtual State: Information Technology and Institutional Change
    Jane E. Fountain

    The benefits of using technology to remake government seem almost infinite. The promise of such programs as user-friendly "virtual agencies" and portals where citizens can access all sections of government from a single website has excited international attention. The potential of a digital state cannot be realized, however, unless the rigid structures of the contemporary bureaucratic state change along with the times. Building the Virtual State explains how the American public sector must evolve and adapt to exploit the possibilities of digital governance fully and fairly. The book finds that many issues involved in integrating technology and government have not been adequately debated or even recognized. Drawing from a rich collection of case studies, the book argues that the real challenges lie not in achieving the technical capability of creating a government on the web, but rather in overcoming the entrenched organizational and political divisions within the state. Questions such as who pays for new government websites, which agencies will maintain the sites, and who will ensure that the privacy of citizens is respected reveal the extraordinary obstacles that confront efforts to create a virtual state. These political and structural battles will influence not only how the American state will be remade in the Information Age, but also who will be the winners and losers in a digital society.