List books in category Politics & Current Events / Public Affairs & Administration

  • Commercial Real Estate Investing For Dummies

    Commercial Real Estate Investing For Dummies
    Peter Conti

    Thinking about becoming a commercial real estate investor? Commercial Real Estate Investing For Dummies covers the entire process, offering practical advice on negotiation and closing win-win deals and maximizing profit. From office buildings to shopping centers to apartment buildings, it helps you pick the right properties at the right time for the right price. Yes, there is a fun and easy way to break into commercial real estate, and this is it. This comprehensive handbook has it all. You’ll learn how to find great properties, size up sellers, finance your investments, protect your assets, and increase your property’s value. You’ll discover the upsides and downsides of the various types of investments, learn the five biggest myths of commercial real estate investment, find out how to recession-proof your investment portfolio, and more. Discover how to: Get leads on commercial property investments Determine what a property is worth Find the right financing for you Handle inspections and fix problems Make big money in land development Manage your properties or hire a pro Exploit the tax advantages of commercial real estate Find out what offer a seller really-really wants Perform due diligence before you make a deal Raise capital by forming partnerships Investing in commercial property can make you rich in any economy. Get Commercial Real Estate For Dummies, and find out how.

  • Bureaucracy: What Government Agencies Do And Why They Do It

    Bureaucracy: What Government Agencies Do And Why They Do It
    James Q. Wilson

    The classic book on the way American government agencies work and how they can be made to work better — the "masterwork" of political scientist James Q. Wilson (The Economist)In Bureaucracy, the distinguished scholar James Q. Wilson examines a wide range of bureaucracies, including the US Army, the FBI, the CIA, the FCC, and the Social Security Administration, providing the first comprehensive, in-depth analysis of what government agencies do, why they operate the way they do, and how they might become more responsible and effective. It is the essential guide to understanding how American government works.

  • Running a Food Truck For Dummies: Edition 2

    Running a Food Truck For Dummies: Edition 2
    Myrick

    Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell—and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered. Create a food truck business plan to set yourself up for success Stay profitable by avoiding the most common operating mistakes Harness public relations and social media to build your following Grow from one truck to multiple trucks, restaurants, or a food truck franchise Packed with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time!

  • Lean Six Sigma For Dummies: Edition 3

    Lean Six Sigma For Dummies: Edition 3
    John Morgan

    Maximise the quality and efficiency of your organisation with Lean Six Sigma Are you looking to make your organisation more effective and productive? If you answered "yes," you need to change the way it thinks. Combining the leading improvement methods of Six Sigma and Lean, this winning technique drives performance to the next level—and this friendly and accessible guide shows you how. The third edition of Lean Six Sigma For Dummies outlines the key concepts of this strategy and explains how you can use it to get the very best out of your team and your business. The jargon-crowded language and theory of Lean Six Sigma can be intimidating for both beginners and experienced users. Written in plain English and packed with lots of helpful examples, this easy-to-follow guide arms you with tools and techniques for implementing Lean Six Sigma and offers guidance on everything from policy deployment to managing change in your organisation—and everything in between. Gives you plain-English explanations of complicated jargon Serves as a useful tool for businesspeople looking to make their organisation more effective Helps you achieve goals with ease and confidence Provides useful hands-on checklists Whether you want to manage a project more tightly or fine-tune existing systems and processes, the third edition of Lean Six Sigma For Dummies makes it easier to achieve your business goals.

  • The Model Thinker: What You Need to Know to Make Data Work for You

    The Model Thinker: What You Need to Know to Make Data Work for You
    Scott E. Page

    How anyone can become a data ninja From the stock market to genomics laboratories, census figures to marketing email blasts, we are awash with data. But as anyone who has ever opened up a spreadsheet packed with seemingly infinite lines of data knows, numbers aren't enough: we need to know how to make those numbers talk. In The Model Thinker, social scientist Scott E. Page shows us the mathematical, statistical, and computational models–from linear regression to random walks and far beyond–that can turn anyone into a genius. At the core of the book is Page's "many-model paradigm," which shows the reader how to apply multiple models to organize the data, leading to wiser choices, more accurate predictions, and more robust designs. The Model Thinker provides a toolkit for business people, students, scientists, pollsters, and bloggers to make them better, clearer thinkers, able to leverage data and information to their advantage.

  • Performance Goals in Public Management and Policy: The Nature and Implications of Goal Ambiguity

    Performance Goals in Public Management and Policy: The Nature and Implications of Goal Ambiguity
    Chan Su Jung

    Chan Su Jung provides a thorough review of goal ambiguity in the public sector, exploring the general assertions, arguments and empirical evidence regarding performance goal ambiguity, particularly highlighting its causes, consequences, and mediation effects. The author proposes a new conceptual framework for successful analysis of goal ambiguity that can effectively relate to diverse organizational and program characteristics.

  • Forensic Accounting For Dummies

    Forensic Accounting For Dummies
    Frimette Kass-Shraibman

    A practical, hands-on guide to forensic accounting Careers in forensic accounting are hot-US News & World Report recently designated forensic accounting as one of the eight most secure career tracks in America., Forensic accountants work in most major accounting firms and demand for their services is growing with then increasing need for investigations of mergers and acquisitions, tax inquiries, and economic crime. In addition, forensic accountants perform specialized audits, and assist in all kinds of civil litigation, and are often involved in terrorist investigations. Forensic Accounting For Dummies will track to a course and explain the concepts and methods of forensic accounting. Covers everything a forensic accountant may face, from investigations of mergers and acquisitions to tax inquiries to economic crime What to do if you find or suspect financial fraud in your own organization Determining what is fraud and how to investigate Whether you're a student pursuing a career in forensic accounting or just want to understand how to detect and deal with financial fraud, Forensic Accounting For Dummies has you covered.

  • Disaster Planning and Control

    Disaster Planning and Control
    William Michael Kramer

    In this new book, Bill Kramer examines the complexities of disaster planning and control, covering the concepts of disaster management, development of disaster and emergency operation plans, and much more. Through examples and case studies, the book is designed to allow the fire officer to study how the fire service has been involved with responding to various disasters and, by learning from the past and understanding the concepts presented, make a difference in the overall outcome of future events. Disaster Planning and Control will be an invaluable resource for anyone involved in disaster response–from the frontline worker to the highest elected official. This book is written to the FESHE model curriculum for the Disaster Planning and Recovery course.

  • Flipping Houses For Dummies: Edition 3

    Flipping Houses For Dummies: Edition 3
    Ralph R. Roberts

    Buy it, fix it, flip it! Are you a wanna-be flipper looking to get the property, get the job done, and get out—all while maximizing your profit? Not just another house-flipping book, this hands-on guide shows you how to roll up your sleeves and find the perfect property, secure a mortgage, negotiate with condo associations, increase curb appeal, and much more. Flipping a house is more than just buying, updating, and selling. To be successful, you have to be a bit fearless, highly organized, and, at times, creative. This new edition of Flipping Houses For Dummies gives you practical guidance on the risks and rewards of flipping properties; helps you determine whether you have the time, energy, cash, and other resources to be successful; and then conveys the expert knowledge you need to succeed in a very competitive market. Find, fix, and sell houses for profit Score bank-owned and foreclosed properties Identify the best improvements for maximum ROI Get quick makeover solutions If you're ready for hard work and big profits, start flipping!

  • Marketing For Dummies: Edition 5

    Marketing For Dummies: Edition 5
    Jeanette McMurtry

    The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

  • Landlord s Legal Kit For Dummies

    Landlord’s Legal Kit For Dummies
    Robert S. Griswold

    The landlord's essential guide to residential rental law Landlord's Legal Kit For Dummies is a comprehensive guide to the laws and legalities of renting property. This one-stop legal reference provides both guidance and the correct forms that help landlords avoid tenant issues, which could lead to legal ramifications. From screening potential tenants to handling your own insurance and taxes, you'll find expert insight in this easy-to-read style that simplifies complex legal matters into understandable terms. The book includes access to all the needed legal forms in both English and Spanish, and contains current information about applicable codes, ordinances, and policies across the country. Landlords have a responsibility to provide a safe, fully operational home for their tenants, and oversights can result in major court settlements. As a landlord, you need to know what the law requires of you. You also need to understand your rights, and the actions available to you when the tenant is in the wrong. This resource brings you up to speed, with the most current information about residential rental property law. The book covers privacy rights, domicile laws, paperwork, and more. Features up-to-date lease forms and contracts available for download online Provides information about applicant screening questionnaires and anti-discrimination policies Includes state and local building codes, health ordinances, and landlord-tenant laws Instructs you how to handle breach of lease situations and evictions There's even guidance on hiring a lawyer to protect your assets, property, and rights. Ignorance of the law is no excuse in court, and it frequently leads to misunderstandings that can hurt your wallet and your reputation. Before you lease another property, get all your ducks in a row with the essential instruction and tools in Landlord's Legal Kit For Dummies.

  • Home Buying Kit For Dummies: Edition 6

    Home Buying Kit For Dummies: Edition 6
    Eric Tyson

    America's #1 bestselling home buying guide Are you looking to buy a house, but don't quite know where to begin? Have no fear! This new edition of Home Buying Kit For Dummies arms you with Eric Tyson and Ray Brown's time-tested advice and strategies for buying a home in current market conditions. Packed with valuable tips for getting the best deal on your new home and navigating an ever-changing housing market, it shows you how to find the right property, make smart financial decisions, and understand the latest lending requirements and tax implications. Thanks to looser lending standards, lower down payment mortgages, and a wider selection of homes to choose from, first-time homebuyers are making a comeback in the housing market. But if you don't know a Colonial from a counter offer, the process of buying a home can be daunting. Luckily, this bestselling guide is here to take the confusion out of the process! In plain English, it provides step-by-step guidance for buying the home of your dreams, from inspecting a property to evaluating a location to making sense of loan applications, tax documents, and counter offer forms. Negotiate your best deal and obtain a lower down payment mortgage Improve your credit score Make sense of changing lending standards Take the confusion out of lending laws, mortgage rates, and marketplace conditions Whether you're a renter, investor, or current homeowner, everything you need to plant roots in a new home sweet home is just a page away.

  • Becoming a Personal Trainer For Dummies

    Becoming a Personal Trainer For Dummies
    Melyssa St. Michael

    Want to turn your passion for fitness into a lucrative career? Each year, more than 5 million Americans use personal trainers to take their workouts to the next level—and this plain-English guide shows you how to get in on the action. Whether you want a part-time job at the gym or a full-time personal training business, you’ll find the practical, proven advice you need in this indispensable resource. Becoming a Personal Trainer For Dummies is for you if you want to become a certified personal trainer and start your own business—or if you’re a certified trainer looking to improve upon your existing practice. You get a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you: Find your training niche Study for and pass certification exams Attract, keep, and motivate clients Interview, hire, and manage employees Update your training skills Expand your services This user-friendly guide offers unique coverage of personal trainer certification programs, including tips on selecting the right program and meeting the requirements. You’ll see how to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. You also receive savvy guidance in: Choosing the best fitness equipment Creating a business plan, a record-keeping system, and a marketing campaign Performing fitness assessments Developing individualized exercise programs Advancing your clients to the next fitness level Managing legal issues and tax planning Offering additional services such as massage and nutrition consultation Training clients with special needs Complete with ten great starter exercises and a valuable list of professional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to get the most out of this fun, fabulous career!

  • Investing in International Real Estate For Dummies

    Investing in International Real Estate For Dummies
    Nicholas Wallwork

    Aspiring international real estate investors—expand your portfolio today! The real estate world can be a particularly difficult place to do business, and this book helps aspiring international investors of all skill levels avoid some of the pitfalls first-timers often make. Expert author Nicholas Wallwork opens your eyes to how accessible international real estate can be and provides an excellent introduction to some of the main strategies and nuances when investing at home or away. Investing in International Real Estate For Dummies covers expert strategies for investing in international real estate, going beyond the more obvious tactics like buy-to-lease and flipping houses. It gives you a solid roadmap for successful property investing that actually works in any market. It lays out checklists of tasks and offers step-by-step guidance and advice based on over a decade of in-the-trenches experience working in the international real estate investment sector. Learn previously unseen expert strategies Find out how to choose which countries to invest in Easily navigate your way around lease options Build an in-country network of reliable contacts Manage your new assets with ease How to build the mindset of a top real estate investor Looking to start or expand your international real estate portfolio? Everything you need is at your fingertips!

  • Key Performance Indicators For Dummies

    Key Performance Indicators For Dummies
    Bernard Marr

    A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations. This book helps managers understand the crucial KPIs that should be implemented for all different aspects of the organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more. Good KPIs should be unique to every business, as every business has different objectives. To meet this need, the book provides tools and templates that leaders can use to develop unique KPIs that best suit their particular organisation or industry. Learn to design KPIs that are unique to your business and fit closely to your strategic objectives Determine which KPI questions you should be asking to achieve the right insights for your business Learn the specific KPIs that are appropriate for different business circumstances Turn KPIs into deep insights by mastering related reporting and communications practices KPIs are a crucial part of every manager's toolkit, and are essential for helping to monitor the execution of business strategies and measure results. Key Performance Indicators For Dummies moves beyond a basic discussion of what KPIs are, and why they are needed to provide a complete guide for learning to design and use specific KPIs to drive organisational performance.

  • Research Design in Political Science

    Research Design in Political Science
    Dimiter Toshkov

    This is a comprehensive guide to contemporary research design in Political Science introducing a wide range of cutting-edge research models and examining their respective implications.

  • Auditing For Dummies

    Auditing For Dummies
    Maire Loughran

    The easy way to master the art of auditing Want to be an auditor and need to hone your investigating skills? Look no further. This friendly guide gives you an easy-to-understand explanation of auditing — from gathering financial statements and accounting information to analyzing a client's financial position. Packed with examples, it gives you everything you need to ace an auditing course and begin a career today. Auditing 101 — get a crash course in the world of auditing and a description of the types of tasks you'll be expected to perform during a typical day on the job It's risky business — find out about audit risk and arm yourself with the know-how to collect the right type of evidence to support your decisions Auditing in the real world — dig into tons of sample business records to perform your first audit Focus on finances — learn how both ends of the financial equation — balance sheet and income statement — need to be presented on your client's financial statements Seal the deal — get the lowdown on how to wrap up your audit and write your opinion After the audit — see the types of additional services that may be asked of you after you've issued your professional opinion

  • Business Plans For Dummies: Edition 2

    Business Plans For Dummies: Edition 2
    Paul Tiffany

    Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success. Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you Realistically determine where your business is and where you want to go Create a detailed business plan and put it into action instead of in a drawer Use the plan to secure financing Prepare for opportunities avoid common pitfalls In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You’ll discover how to: Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company’s mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company’s strengths and weaknesses Analyze your financial situation in order to do realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, considering the product life cycle, new products, or new markets Structure your organization and nurture leadership Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for business owners and entrepreneurs.

  • Collaborative Governance Regimes

    Collaborative Governance Regimes
    Kirk Emerson

    Whether the goal is building a local park or developing disaster response models, collaborative governance is changing the way public agencies at the local, regional, and national levels are working with each other and with key partners in the nonprofit and private sectors. While the academic literature has spawned numerous case studies and context- or policy-specific models for collaboration, the growth of these innovative collaborative governance systems has outpaced the scholarship needed to define it. Collaborative Governance Regimes breaks new conceptual and practical ground by presenting an integrative framework for working across boundaries to solve shared problems, a typology for understanding variations among collaborative governance regimes, and an approach for assessing both process and productivity performance. This book draws on diverse literatures and uses rich case illustrations to inform scholars and practitioners about collaborative governance regimes and to provide guidance for designing, managing, and studying such endeavors in the future.Collaborative Governance Regimes will be of special interest to scholars and researchers in public administration, public policy, and political science who want a framework for theory building, yet the book is also accessible enough for students and practitioners.

  • Starting a Business For Dummies: Edition 2

    Starting a Business For Dummies: Edition 2
    Colin Barrow

    The best-selling guide from business start-up expert Colin Barrow covers everything you need to know to get your business up and running. From drafting your business plan, to hiring a workforce, managing costs, and taking your service or product to market, this guide will help give you the competitive edge you need to succeed. Packed with real-life examples of entrepreneurs who have started up – and prospered – it also contains links to hundreds of organizations, checklists, and advice on further reading and resources to help you move from employee to successful entrepreneur. Starting a Business For Dummies 2nd edition includes: Structuring your business Preparing the business plan Finding the money and keeping track of finances Marketing your wares Employing and managing people Operating effectively

  • Preparing for the Future: Strategic Planning in the U.S. Air Force

    Preparing for the Future: Strategic Planning in the U.S. Air Force
    Michael Barzelay

    While the Clinton Administration and federal agencies were busy making government cost less and work better in the near-term, the United States Air Force was regularly visualizing the competencies needed to assure the organization's long-term effectiveness. As a result of steady efforts to prepare for the future conducted under successive secretaries and chiefs of staff, the Air Force has developed a distinctive approach to strategic planning. This approach is fundamentally concerned with ensuring that the organization's future capabilities support effective performance of future tasks. Such tasks are shaped by ever-changing policy objectives and circumstances of implementation. After eight years, the Air Force has not only successfully refined its distinctive approach to strategic planning, but has also leveraged change in programmatic decisions, human resource management, and operational technologies. This study provides an inside look at how the Air Force came to formulate and declare its "strategic intent" for developing the organization's capabilities over a timeline of more than twenty years. Air Force strategic intent is not a plan, but a shared commitment to strengthening specific core competencies and critical future capabilities. Michael Barzelay and Colin Campbell reveal how one of the nation's most significant public organizations has reassessed its own strategic intent. Drawing lessons from the Air Force experience, this book provides a significant contribution to public management research on innovation and executive leadership. One key lesson is that preparing for the future is a responsibility that organizations can discharge effectively if they combine insights with practical knowledge of executive leadership and the dynamics of policy change. Preparing for the Future provides a fresh argument about innovation and leadership in public management, while breaking new ground in the analysis of managerial practices, such as strategic visioning.

  • Free Market Environmentalism for the Next Generation

    Free Market Environmentalism for the Next Generation
    T. Anderson

    This book provides a vision for environmentalism's future, based on the success of environmental entrepreneurs around the world. The work provides the next generation of environmental market ideas and the chapters are co-authored with young scholars and policy analysts who represent the next generation of environmental leaders.

  • Accounting Workbook For Dummies

    Accounting Workbook For Dummies
    John A. Tracy

    Balance the books — without all the headaches! Trying to get certified and become an accountant? Own a small business but need a little help balancing your books? Don't worry! This hands-on guide provides the learning and vital practice you need to master important accounting concepts and basics. Perfect as a companion workbook for Accounting For Dummies — or any other accounting textbook — Accounting Workbook For Dummies gives you a wealth of real-world examples, demonstration problems, and handy exercises. With this helpful resource as your guide, you'll master balance sheets, income statements, and budgets in no time! 100s of Problems! * Record transactions, track costs, and manage accounts * Open and close bookkeeping cycles * Analyze business performance and profit * Choose the right accounting method * Master investment accounting fundamentals * Understand manufacturing cost accounting

  • Democracy When the People Are Thinking: Revitalizing Our Politics Through Public Deliberation

    Democracy When the People Are Thinking: Revitalizing Our Politics Through Public Deliberation
    James S. Fishkin

    Democracy requires a connection to the 'will of the people'. What does that mean in a world of 'fake news', relentless advocacy, dialogue mostly among the like-minded, and massive spending to manipulate public opinion? What kind of opinion can the public have under such conditions? What would democracy be like if the people were really thinking in depth about the policies they must live with? If they really 'deliberated' with good information about their political choices? This book argues that 'deliberative democracy' is not utopian. It is a practical solution to many of democracy's ills. It can supplement existing institutions with practical reforms. It can apply at all levels of government and for many different kinds of policy choices. This volume speaks to a recurring dilemma: listen to the people and get the angry voices of populism or rely on widely distrusted elites and get policies that seem out of touch with the public's concerns. Instead, there are methods for getting a representative and thoughtful public voice that is really worth listening to. Democracy is under siege in most countries, where democratic institutions have low approval and face a resurgent threat from authoritarian regimes. Deliberative democracy can provide an antidote and can reinvigorate our democratic politics. This book draws on the author's research with many collaborators on 'Deliberative Polling'-a process conducted in 27 countries on six continents. It contributes both to political theory and to the empirical study of public opinion and participation. It should interest anyone concerned about the future of democracy and how it can be revitalized.

  • Success as a Real Estate Agent For Dummies: Edition 3

    Success as a Real Estate Agent For Dummies: Edition 3
    Dirk Zeller

    Make your fortune in the real estate business With home prices jumping nationwide, the real estate market is clearly starting to show stabilization. In the latest edition of Success as a Real Estate Agent For Dummies, expert author Dirk Zeller shows you how to become a top-performing agent. Whether it's lead generation via blogging or social media channels, you'll discover key ways to communicate and prospect in a new online world. Inside, you'll find the latest coverage on being successful selling high-value homes, how to sell short sales to buyers without scaring them off, dealing with residential and commercial real estate, how to use third parties to drive leads and create exposure like Trulia, Realtor.com, and Zillow, and much more. Features tips and tricks for working with buyers Includes must-haves for successful real estate agents Offers tried-and-true tactics and fresh ideas for finding more projects Gives you the skills to close more deals Whether you're looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in fine-tuning your skills, Success as a Real Estate Agent For Dummies has you covered.

  • ITIL For Dummies

    ITIL For Dummies
    Peter Farenden

    ITIL For Dummies provides an easy-to-understand introduction to using best practice guidance within IT service management. It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers' needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users. Understanding how ITIL can help you Getting to grips with ITIL processes and the service lifecycle Implementing ITIL into your day to day work Learn key skills in planning and carrying out design and implementation projects

  • An Introduction to the Policy Process: Theories, Concepts, and Models of Public Policy Making, Edition 5

    An Introduction to the Policy Process: Theories, Concepts, and Models of Public Policy Making, Edition 5
    Thomas A. Birkland

    Now in a thoroughly revised Fifth Edition, An Introduction to the Policy Process provides students at all levels with an accessible, readable, and affordable introduction to the field of public policy. In keeping with prior editions, author Tom Birkland conveys the best current thinking on the policy process in a clear, conversational style. Designed to address new developments in both policy theory and policy making, the Fifth Edition includes examinations of: the Brexit referendum result and its effects on the UK, European Union, and world politics, as well as the 2016 election of Donald Trump as President of the United States, and the ways in which these events have caused voters and policy makers to rethink their assumptions; changes to the media environment, including the decline of newspapers and television news, the growth of social media, and the emergence of "fake news"; new policy theory developments like the emergence of the Narrative Policy Framework and continued and newer applications of existing theories of policy process like Advocacy Coalitions, Multiple Streams, Punctuated Equilibrium, and Institutional Analysis and Development; and all-new and updated chapter "at a glance" outlines, definitions of key terms, provocative review questions, recommended reading, visual aids and case studies, theoretical literature, and preentation slides and Test Banks to make teaching from the book easier than ever. Firmly grounded in both social science and political science, An Introduction to the Policy Process provides the most up-to-date and thorough overview of the theory and practice of the policy process, ideal for upper-level undergraduate and introductory graduate courses in Public Policy, Public Administration, and Political Science programs.

  • Small Business Marketing For Dummies

    Small Business Marketing For Dummies
    Paul Lancaster

    Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message – all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business

  • Human Resources Kit For Dummies: Edition 3

    Human Resources Kit For Dummies: Edition 3
    Max Messmer

    Align HR practices with your objectives and keep your company competitive A company's ability to grow and stay on top of customer demand has always depended heavily on the quality of its people. Now, more than ever, businesses recognize that finding (and keeping) a highly skilled and motivated workforce is pivotal to success. Maybe you're a business owner and your company is growing, or you're an employee at a small- to midsize-company and management has asked you to take on some—or all—of their HR functions. Either way, knowing how to set up and implement successful HR practices (not to mention navigating the legal minefields in today's increasingly regulated environment) can be tricky. Human Resources Kit For Dummies is your one-stop resource for learning the nuts and bolts of HR. It gives you forms and templates that you can put to immediate and productive use. New information on anti-discrimination legislation; measuring performance; hiring, firing, and retaining employees; and training and development plans The latest info on online and social media policies Updated forms and contracts, from job application forms and sample employee policies to performance appraisals and benefit plan worksheets If you're currently working in Human Resources or are responsible for employees in your business, the tools presented here help you maximize the effectiveness of your own HR program.

  • Time Management For Dummies

    Time Management For Dummies
    Dirk Zeller

    Use your time effectively and get greater results! Everyone is endowed with the same amount of time each day: 86,400 seconds — and your ability to manage that time toward goals and objectives can tip the balance of success in your favor. No matter what career and job role you're in, this practical guide delivers solutions for working better and faster, getting rid of time-wasting distractions, and ultimately reducing stress. Open the book and find: Ways to prioritize your daily efforts Strategies for using time-blocking to achieve goals Tools to help organize your physical and electronic workspace Tips for handling interruptions and ending procrastination

  • Accounting All-in-One For Dummies: Edition 2

    Accounting All-in-One For Dummies: Edition 2
    Kenneth W. Boyd

    Your all-in-one accounting resource If you’re a numbers person, it’s your lucky day! Accounting jobs are on the rise — in fact, the Bureau of Labor Statistics projects a faster-than-average growth rate of 11% in the industry through 2024. So, if you’re seeking long-term job security while also pursuing your passion, you’ll be stacking the odds in your favor by starting a career in accounting. Accountants don’t necessarily lead a solitary life behind a desk in a bank. The field offers opportunities in auditing, budget analysis, financial accounting, management accounting, tax accounting, and more. In Accounting All-in-One For Dummies, you’ll benefit from cream-of-the-crop content culled from several previously published books. It’ll help you to flourish in whatever niche you want to conquer in the wonderful world of accounting. You’ll also get free access to a quiz for each section of the book online. Report on financial statements Make savvy business decisions Audit and detect financial fraud Handle cash and make purchasing decisions Get free access to topic quizzes online If you’re a student studying the application of accounting theories or a professional looking for a valuable desktop reference you can trust, this book covers it all.

  • Six Sigma For Dummies: Edition 2

    Six Sigma For Dummies: Edition 2
    Craig Gygi

    The fast and easy way to understand and implement Six Sigma The world's largest and most profitable companies—including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola—have used Six Sigma to achieve breathtaking improvements in business performance, in everything from products to processes to complex systems and even in work environments. Over the past decade, over $100 billion in bottom-line performance has been achieved through corporate Six Sigma programs. Yet, despite its astounding effectiveness, few outside of the community of Six Sigma practitioners know what Six Sigma is all about. With this book, Six Sigma is revealed to everyone. You might be in a company that's already implemented Six Sigma, or your organization may be considering it. You may be a student who wants to learn how it works, or you might be a seasoned business professional who needs to get up to speed. In any case, this updated edition of Six Sigma For Dummies is the most straightforward, non-intimidating guide on the market. New and updated material, including real-world examples What Six Sigma is all about and how it works The benefits of Six Sigma in organizations and businesses The powerful "DMAIC" problem-solving roadmap Yellow, Green and Black—how the Six Sigma "belt" system works How to select and utilize the right tools and technologies Speaking the language of Six Sigma; knowing the roles and responsibilities; and mastering the statistics skills and analytical methods Six Sigma For Dummies will become everyone's No. 1 resource for discovering and mastering the world's most famous and powerful improvement tool. Stephen Covey is spot-on when he says, "Six Sigma For Dummies is a book to be read by everyone."

  • Business Analysis For Dummies

    Business Analysis For Dummies
    Kupe Kupersmith

    Your go-to guide on business analysis Business analysis refers to the set of tasks and activities that help companies determine their objectives for meeting certain opportunities or addressing challenges and then help them define solutions to meet those objectives. Those engaged in business analysis are charged with identifying the activities that enable the company to define the business problem or opportunity, define what the solutions looks like, and define how it should behave in the end. As a BA, you lay out the plans for the process ahead. Business Analysis For Dummies is the go to reference on how to make the complex topic of business analysis easy to understand. Whether you are new or have experience with business analysis, this book gives you the tools, techniques, tips and tricks to set your project’s expectations and on the path to success. Offers guidance on how to make an impact in your organization by performing business analysis Shows you the tools and techniques to be an effective business analysis professional Provides a number of examples on how to perform business analysis regardless of your role If you're interested in learning about the tools and techniques used by successful business analysis professionals, Business Analysis For Dummies has you covered.

  • Selling For Dummies: Edition 4

    Selling For Dummies: Edition 4
    Tom Hopkins

    Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more. Selling, when done right, is more than a job—it's an art. With the help of Selling For Dummies, you'll discover how to stand head-and-shoulders above the crowd by knowing your clients, and approaching selling with passion and a positive attitude. The book covers making killer sales pitches and presentations, using the latest technologies to your advantage, establishing goals and planning your time efficiently, partnering with others, addressing clients' concerns, and closing more sales. Includes expert tips for harnessing the power of the Internet to increase sales Covers the latest selling strategies and techniques in the Digital Age Explains how mastering selling skills can benefit all areas of your life Explores the newest prospecting and qualification strategies If you're brand new to the sales scene or a seasoned salesperson looking to win more clients and close more sales, Selling For Dummies sets you up for success.

  • Financial Accounting For Dummies

    Financial Accounting For Dummies
    Maire Loughran

    Your plain-English guide to navigating a financial accounting course Despite the economic landscape and job market, demand for accountants remains strong, and accountants will continue to see high demand for their services as the economy rebounds and businesses grow. Additionally, one of the effects of the economic downturn is a greater emphasis on accountability, transparency, and controls in financial reporting. With easy-to-understand explanations and real-life examples, Financial Accounting For Dummies provides students who are studying business, finance, and accounting with the basic concepts, terminology, and methods to interpret, analyze, and evaluate actual corporate financial statements. Covers traditional introductory financial accounting course material Explores concepts accountants and other business professionals use to prepare reports Details mergers and acquisitions purchase and pooling, free cash flow, and financial statement analysis Whether you're a student on your way to earning a bachelor's degree, MBA, or MAcc, Financial Accounting For Dummies gives you a wealth of information to grasp the subject and ace the course.

  • Public Value and Public Administration

    Public Value and Public Administration
    John M. Bryson

    Governments and nonprofits exist to create public value. Yet what does that mean in theory and practice?This new volume brings together key experts in the field to offer unique, wide-ranging answers. From the United States, Europe, and Australia, the contributors focus on the creation, meaning, measurement, and assessment of public value in a world where government, nonprofit organizations, business, and citizens all have roles in the public sphere. In so doing, they demonstrate the intimate link between ideas of public value and public values and the ways scholars theorize and measure them. They also add to ongoing debates over what public value might mean, the nature of the most important public values, and how we can practically apply these values. The collection concludes with an extensive research and practice agenda conceived to further the field and mainstream its ideas.Aimed at scholars, students, and stakeholders ranging from business and government to nonprofits and activist groups, Public Value and Public Administration is an essential blueprint for those interested in creating public value to advance the common good.

  • Managing the Research University

    Managing the Research University
    Dean O. Smith

    Managing the Research University provides a comprehensive background and discussion of all major topics encountered routinely in managing the academic research enterprise. It serves as a surrogate mentor by providing advice and guidance on best practices that set the professional standards for academic research management.

  • Real Estate Investing For Dummies: Edition 3

    Real Estate Investing For Dummies: Edition 3
    Eric Tyson

    Everything you need to confidently make real estate part of your investing plan Do you want to get involved in real estate investing, but aren't quite sure where to start? Real Estate Investing For Dummies is your go-to resource for making sense of the subject, offering plain-English, step-by-step explanations of everything you need to know to keep yourself one step ahead of the competition. Inside, you'll discover how to overcome the challenges of the market, take advantage of the opportunities in any real estate environment—including a down market—and so much more. Written by industry experts Eric Tyson and Robert Griswold, this new edition of Real Estate Investing For Dummies offers proven, practical, and actionable advice for anyone who wants to invest in income-producing properties. With the help of this straightforward and time-tested information, you'll get the know-how to wisely and confidently make smart, sound, and informed real estate investing decisions that will reap big rewards. Shows you how to make real estate part of your long-term investment plan Provides tips on getting the best deals on financing Offers trusted guidance on mastering the art of property valuation Gives you access to unprecedented information on how to build wealth in any market If you want to jump into the real estate market as a first-time investor or just want to brush up on recent changes that have occurred in the field, Real Estate Investing For Dummies is an essential resource you'll turn to again and again.

  • Nonprofit Kit For Dummies: Edition 5

    Nonprofit Kit For Dummies: Edition 5
    Stan Hutton

    Help your nonprofit thrive Need practical advice on running a nonprofit? No problem! Packed with the latest tips and techniques on starting and managing a charitable organization, this easy-to-follow guide offers everything you need to help your nonprofit endure the ups and downs of the economy. From applying for your tax exemption to raising money to pay for your programs, it covers it all. So get ready to bring in the bucks — and enjoy watching your nonprofit prosper. Write a mission statement Craft a compelling pitch Raise money online Apply for grants Get the word out Adapt in hard times Prepare a solid budget Project cash flow

  • Answering Tough Interview Questions for Dummies

    Answering Tough Interview Questions for Dummies
    Rob Yeung

    Written for all job hunters – new entrants, mid-level people, very experienced individuals, and technical and non-technical job seekers – Answering Tough Interview Questions For Dummies is packed with the building blocks for show-stopping interviews.

  • Fundamental Analysis For Dummies: Edition 2

    Fundamental Analysis For Dummies: Edition 2
    Matthew Krantz

    Determine the strength of any business with fundamental analysis Have you ever wondered the key to multibillionaire Warren Buffet's five-decade run as the most successful investor in history? The answer is simple: fundamental analysis. In this easy-to-understand, practical, and savvy guide, you'll discover how it helps you assess a business' overall financial performance by using historical and present data to forecast its future monetary value—and why this powerful tool is particularly important to investors in times of economic downturn. It's more important than ever for investors to know the true financial stability of a business, and this new edition of Fundamental Analysis For Dummies shows you how. Whether you're a seasoned investor or just want to learn how to make more intelligent and prudent investment decisions, this plain-English guide gives you practical tips, tricks, and trade secrets for using fundamental analysis to manage your portfolio and enhance your understanding of shrewdly selecting stocks! Predict the future value of a business based on its current and historical financial data Gauge a company's performance against its competitors Determine if a company's credit standing is in jeopardy Apply fundamental analysis to other investment vehicles, like currency, bonds, and commodities With the help of Fundamental Analysis For Dummies, you just may find the bargains that could make you the next Warren Buffet!

  • Flipping Houses For Dummies: Edition 3

    Flipping Houses For Dummies: Edition 3
    Ralph R. Roberts

    Buy it, fix it, flip it! Are you a wanna-be flipper looking to get the property, get the job done, and get out—all while maximizing your profit? Not just another house-flipping book, this hands-on guide shows you how to roll up your sleeves and find the perfect property, secure a mortgage, negotiate with condo associations, increase curb appeal, and much more. Flipping a house is more than just buying, updating, and selling. To be successful, you have to be a bit fearless, highly organized, and, at times, creative. This new edition of Flipping Houses For Dummies gives you practical guidance on the risks and rewards of flipping properties; helps you determine whether you have the time, energy, cash, and other resources to be successful; and then conveys the expert knowledge you need to succeed in a very competitive market. Find, fix, and sell houses for profit Score bank-owned and foreclosed properties Identify the best improvements for maximum ROI Get quick makeover solutions If you're ready for hard work and big profits, start flipping!

  • Cost Accounting For Dummies

    Cost Accounting For Dummies
    Kenneth W. Boyd

    The easy way to get a grip on cost accounting Critical in supporting strategic business decisions and improving profitability, cost accounting is arguably one of the most important functions in the accounting field. For business students, cost accounting is a required course for those seeking an accounting degree and is a popular elective among other business majors. Cost Accounting For Dummies tracks to a typical cost accounting course and provides in-depth explanations and reviews of the essential concepts you'll encounter in your studies: how to define costs as direct materials, direct labor, fixed overhead, variable overhead, or period costs; how to use allocation methodology to assign costs to products and services; how to evaluate the need for capital expenditures; how to design a budget model that forecast changes in costs based on expected activity levels; and much more. Tracks to a typical cost accounting course Includes practical, real-world examples Walks you though homework problems with detailed, easy-to-understand answers If you're currently enrolled in a cost accounting course, this hands-on, friendly guide gives you everything you need to master this critical aspect of accounting.

  • Bookkeeping All-In-One For Dummies

    Bookkeeping All-In-One For Dummies
    Consumer Dummies

    Your one-stop guide to mastering the art of bookkeeping Do you need to get up and running on bookkeeping basics and the latest tools and technology used in the field? You've come to the right place! Bookkeeping All-In-One For Dummies is your go-to guide for all things bookkeeping, covering everything from learning to keep track of transactions, unraveling up-to-date tax information recognizing your assets, and wrapping up your quarter or your year. Bringing you accessible information on the new technologies and programs that develop with the art of bookkeeping, it cuts through confusing jargon and gives you friendly instruction you can put to use right away. Covers all of the new techniques and programs in the bookkeeping field Shows you how to manage assets and liabilities Explains how to track business transactions accurately with ledgers and journals Helps you make sense of accounting and bookkeeping basics If you're just starting out in bookkeeping or an experienced bookkeeper looking to brush up on your skills, Bookkeeping All-In-One For Dummies is the only resource you'll need.

  • Blockchain For Dummies: Edition 2

    Blockchain For Dummies: Edition 2
    Tiana Laurence

    Unravel the mysteries of blockchains Blockchain technologies are disrupting some of the world’s biggest industries. Blockchain For Dummies provides a fast way to catch up with the essentials of this quickly evolving tech. Written by an author involved in founding and analyzing blockchain solutions, this book serves to help those who need to understand what a blockchain can do (and can't do). This revised edition walks you through how a blockchainsecurely records data across independent networks. It offers a tour of some of the world’s best-known blockchains, including those that power Bitcoin and other cryptocurrencies. It also provides a glance at how blockchain solutions are affecting the worlds of finance, supply chain management, insurance, and governments. Get a clear picture of what a blockchain can do Learn how blockchains rule cryptocurrency and smart contracts Discover current blockchains and how each of them work Test blockchain apps Blockchain has become the critical buzzword in the world of financial technology and transaction security — and now you can make sense of it with the help of this essential guide.

  • Environmental Ethics: From Theory to Practice

    Environmental Ethics: From Theory to Practice
    Marion Hourdequin

    Environmental Ethics offers an up-to-date and balanced overview of environmental ethics, focusing on theory and practice. Written in clear and engaging prose, the book provides an historical perspective on the relationship between humans and nature and explores the limitations and possibilities of classical ethical theories in relation to the environment. In addition, the book discusses major theoretical approaches to environmental ethics and addresses contemporary environmental issues such as climate change and ecological restoration. Connections between theory and practice are highlighted throughout, showing how values guide environmental policies and practices, and conversely, how actions and institutions shape environmental values.

  • Foreclosure Investing For Dummies

    Foreclosure Investing For Dummies
    Ralph R. Roberts

    With the housing bubble of the past few years bursting and interest rates on the rise, there has been an upsurge in the number of foreclosures across the country, creating many opportunities for profit. But investing in real estate foreclosure[s?] can be a tough job, especially when a negative stigma is attached. How do you make money while preserving your morals and trust? Foreclosure Investing For Dummies shows you how to invest in foreclosures ethically without being accused of stealing homes from “little old ladies.” This step-by-step guide helps you thoroughly research property, find the best opportunities, purchase foreclosures, and avoid misleading distressed homeowners. This book doesn’t promise quick profits through minimal work, but it will provide you with invaluable information to become a successful investor, including: Identifying opportunities and understanding risks Obtaining information, tools, support, and resources Locating properties prior to foreclosure Assisting homeowners through the foreclosure process Acquiring properties below market value prior to the auction Buying property at an auction, from lending institutions, and government agencies Repairing, renovating, and selling or leasing property This book provides tips and strategies for refinancing your property and maximizing your profits. It also gives you advice on how to assist homeowners, have them work with you, and common mistakes you should avoid. It’s time to go out and make the most of foreclosure investing, and with Foreclosure Investing For Dummies by your side, your hard work and devotion will bring tons of success!

  • Policy Analysis in the Twenty-First Century: Complexity, Conflict, and Cases

    Policy Analysis in the Twenty-First Century: Complexity, Conflict, and Cases
    Beryl Radin

    The field called policy analysis focused originally on the formulation of new policies and was structured to give advice to those in the top reaches of government agencies. Within several decades the field moved beyond the formulation stage of the policy process (creating new policies) to agenda setting, implementation, and evaluation of existing policies. New skill sets emerged and staff were found in many parts of the policy world. Despite these changes, there has been little attention paid to the possible shifts in the relationship between analysts and clients, and students of policy analysis often enter the world of work with little exposure to the situations they might face. Policy Analysis in the Twenty-First Century is designed to familiarize students with the diversity of experiences that they can expect to face in their practitioner role. Author Beryl Radin bases the discussion on case studies that illustrate realities in the current policy analysis environment. Set in very different environments (including both US and international settings), the players in the cases illustrate three different stages of a career (beginning the career, mid-career, and people at the end of their career). The cases are based on realistic situations and demonstrate the volatility and complexity of the decision environments. At the same time, they provide attention to the analysts’ personal values and career goals. This book will be required reading for faculty and masters level students in both public management and policy analysis classes. It may also be used in executive programs.

  • Grant Writing For Dummies: Edition 6

    Grant Writing For Dummies: Edition 6
    Beverly A. Browning

    Your go-to guide for getting that coveted grant Though hundreds of thousands of grant opportunities exist, finding the right one can be a challenge. Grant Writing For Dummies, 6th Edition offers expert guidance for locating available grants, carefully applying, and ultimately winning a grant. From writing compelling applications to properly adhering to strict guidelines and parameters, it takes the intimidation out of the process and shows you how to increase your ability to get a piece of the billion-dollar pie for your non-profit or for-profit organization. You’ll even have access to sample applications, letters, and budgets online to help you stand out from the competition. As the amount of established granting foundations increases, so does the amount of money available. But for most grant-seekers, the application process can be long, tedious, and highly competitive. Packed with step-by-step instructions for registering with Grants.gov, up-to-date grant opportunities available via newly created websites and online databases, updated resources and best practices—and more—Grant Writing For Dummies is your all-encompassing guide to navigating the entire grant-writing process. Find grant opportunities in the public or private sector Create strong statements of need tailored for your prospects Navigate federal regulations Apply for grants online If you’re ready to create powerful, successful applications and proposals that convey your need for grant funding, help is a page away!

  • Adobe Analytics For Dummies

    Adobe Analytics For Dummies
    Karlins

    Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

  • Product Management For Dummies

    Product Management For Dummies
    Brian Lawley

    Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

  • Digital Marketing For Dummies

    Digital Marketing For Dummies
    Ryan Deiss

    Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

  • The Government-Industrial Complex: The True Size of the Federal Government, 1984-2018

    The Government-Industrial Complex: The True Size of the Federal Government, 1984-2018
    Paul C. Light

    In his 1961 Farewell Address, President Eisenhower famously referred to the emergence of a "military-industrial complex" so powerful that it threatened to warp America's political institutions and economy. However, the military was not the only part of a blended government workforce that was growing by leaps and bounds. Over the next half century, the true size of the federal government expanded in almost every department and agency as it came to depend on 7-9 million federal, contract, and grant employees to faithfully execute the laws. In The Government-Industrial Complex, public management expert Paul Light not only traces the expansion of the federal government's workforce over the past few decades, but also explains why it has taken the shape that it has. In marked contrast to governments in other wealthy countries, America's relies heavily on contract and grant employees to deliver goods and services even as the number of federal employees has held steady for seventy years. Light traces the rise of this government-industrial complex and asks whether and how the nation can be sure that the right people are in the right jobs to assure maximum performance for the public good. To do this, he offers short histories of the roles of various presidents and the impacts of war and economic crisis on the changing size of government. He also highlights the Trump administration's early strategies on downsizing and deconstructing government. Light emphasizes that achieving the right balance between public and private responsibilities is the key to making government both more efficient and more responsive. Comprehensive and pointed, this is a landmark account of the true nature and scope of national governance in the United States.

  • Technical Writing For Dummies

    Technical Writing For Dummies
    Sheryl Lindsell-Roberts

    Let’s face it, a lot of technical documentation reads as if it had been translated into English from Venutian by a native speaker of gibberish. Which is annoying for you and expensive for the manufacturer who pays with alienated customers and soaring technical support costs. That’s why good technical writers are in such big demand worldwide. Now, Technical Writing For Dummies arms you with the skills you need to cash in on that demand. Whether you’re contemplating a career as a technical writer, or you just got tapped for a technical writing project, this friendly guide is your ticket to getting your tech writing skills up to snuff. It shows you step-by-step how to: Research and organize information for your documents Plan your project in a technical brief Fine-tune and polish your writing Work collaboratively with your reviewers Create great user manuals, awesome abstracts, and more Write first-rate electronic documentation Write computer- and Web-based training courses Discover how to write energized technical documents that have the impact you want on your readers. Wordsmith Sheryl Lindsell-Roberts covers all the bases, including: All about the red-hot market for technical writing and how to get work as a technical writer The ABCs of creating a strong technical document, including preparing a production schedule, brainstorming, outlining, drafting, editing, rewriting, testing, presentation, and more Types of technical documents, including user manuals, abstracts, spec sheets, evaluation forms and questionnaires, executive summaries, and presentations Writing for the Internet—covers doing research online, creating multimedia documents, developing computer-based training and Web-based training, and writing online help Combining examples, practical advice, and priceless insider tips on how to write whiz-bang technical documents, Technical Writing For Dummies is an indispensable resource for newcomers to technical writing and pros looking for new ideas to advance their careers.

  • Accounting For Dummies: Edition 6

    Accounting For Dummies: Edition 6
    John A. Tracy

    Open the books on accounting with this friendly guide Want to make sense of accounting basics but don't know where to begin? This new edition of Accounting For Dummies helps you speak your accountant's language with ease—minimizing confusion as you maximize profits. Written in plain English, it quickly gets you up to speed on how to manage inventory, report income and expenses for private or public companies, evaluate profit margins, analyze business strengths and weaknesses, manage budgets for a better bottom line, and so much more. Whether you're a small business owner, a manager with budget responsibilities, or just want to understand your 401(k) statements, this friendly guide helps you get a handle on all those columns of numbers—without losing your cool. From tips for getting the most out of reading a financial report to ways to analyze and manage profit—and everything in between—it gives you the jargon-free introduction to accounting you need to make sense of those numbers. Get the scoop on accounting basics and standards Read and understand financial statements with ease Report income and expenses for public or private sectors Create great financials and boost your bottom line If the thought of accounting gives you anxiety, you're in luck! Accounting For Dummies is your no-nonsense ticket to success!

  • Public Administration: An Introduction, Edition 2

    Public Administration: An Introduction, Edition 2
    Marc Holzer

    Marc Holzer and Richard W. Schwester have written a fresh and highly engaging textbook for the introductory course in Public Administration. Their coverage is both comprehensive and cutting-edge, including not only all the basic topics (OT, budgeting, HRM), but also reflecting new realities in public administration: innovations in e-government, the importance of new technology, changes in intergovernmental relations, especially the emphasis on inter-local and shared regional resources, and public performance and accountability initiatives. Public Administration has been crafted with student appeal in mind. Each of the book’s chapters is generously illustrated with cartoons, quotes, and artwork—all reinforcing the book’s theme that the field of public administration is rooted in the cultural and political world. Each chapter is also supported with a listing of key terms, exercises, and additional resources. The textbook is supported by one of the most comprehensive and easy-to-use instructors' manuals of any introductory text on the market today. It contains full lesson plans with activities to accommodate a broad range of teaching and learning styles for each chapter, PowerPoint decks for each chapter (with visuals and links embedded), 8 new long-term project / student presentation ideas, an updated 'Quotes and Notables' section with biographical information and media links for each chatper, updated test questions with answer keys, and updated terms and definitions for each chapter.

  • Fire Department Special Operations

    Fire Department Special Operations
    John Norman

    Ray Downey wrote the first edition of The Rescue Company in the early 1990s. Building on Downey's legacy, John Norman has written Fire Department Special Operations to take into consideration the earth-shattering events, funding increases, research advances, expanded capabilities, and changes in regulations and standards that have widened the knowledge gap since the publication of Chief Downey's book. Fire Department Special Operations is an excellent guide for agencies and individuals in establishing, staffing, operating, and maintaining heavy rescue units in the many forms they may take. It is also an ideal training resource for the officers and individuals assigned the duties that a rescue firefighter must accomplish.

  • Leadership in Public Organizations: An Introduction

    Leadership in Public Organizations: An Introduction
    Montgomery Van Wart

    This concise, yet comprehensive treatment of public sector leadership is designed for upper level and graduate students, and can also serve as a guidebook for professionals in the field. In addition to a full, up-to-date review of leadership theories, it covers the main competency clusters in detail, and provides both the research on each competency and practical guidelines for improvement. These competencies are graphically portrayed in a Leadership Action cycle that aids students in visually connecting theory and practice. For this edition the book is now organized into two parts to better cluster the chapters on theory and the chapters on practice. The chapter on major leadership styles breaks up the external style into two styles, consistent with recent literature, and the chapter on early management theories and transactional theories has been broadened to include stratified systems theory. Distributed leadership and ethics-based leadership each now receive full chapter treatments. Power, influence, and attribution are now covered in a new chapter which includes coverage of power and gender as well as entirely new material on world cultures and leadership. The chapter on Integrated Leadership has been reframed as a chapter on competency based approaches, and references and examples are updated throughout the book. The text includes discussion questions and scenarios at the end of each chapter, numerous exhibits, and an easily reproducible leadership assessment instrument. An all-new online Instructor's Manual is available to adopters.

  • VoIP For Dummies

    VoIP For Dummies
    Timothy V. Kelly

    Put your phone system on your computer network and see the savings See how to get started with VoIP, how it works, and why it saves you money VoIP is techspeak for "voice over Internet protocol," but it could spell "saving big bucks" for your business! Here's where to get the scoop in plain English. Find out how VoIP can save you money, how voice communication travels online, and how to choose the best way to integrate your phone system with your network at home or at the office. Discover how to: Use VoIP for your business or home phone service Choose the best network type Set up VoIP on a wireless network Understand transports and services Demonstrate VoIP's advantages to management